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Articles from Fabienne Fredrickson | Selfgrowth.com
- How to overcome your fears and self sabotage - by Submitted on Jul 31, 2013 from Fabienne FredricksonCould you be experiencing self sabotage? Sometimes as a new business owner gets clear about what they offer and their marketing message, good things start to happen. But then, you might hit a bump in the road where resistance shows up. For example, you might meet prospects who are excited to ...
Views: 549 - The key to creating a winning homepage video - by Submitted on Feb 20, 2014 from Fabienne FredricksonHaving a video on your homepage brings your connection with visitors to another level so you can attract clients more easily. When prospects come to your site and click on the video, they get to see who you are, which is huge. As you know people do business with people they know, like and ...
Views: 549 - Resistance to change – why it’s time to start saying “yes” - by Submitted on Jun 13, 2013 from Fabienne FredricksonOn occasion, clients tell me they have resistance to change. This holds them back from taking steps that would help them market their businesses better, grow faster and experience greater success. What gets in the way? Often the problem boils down to ego. Your ego can really get in the way. ...
Views: 547 - Think big! You know your next step, so you don’t procrastinate - by Submitted on Jan 16, 2014 from Fabienne FredricksonRecently I had a student ask me a question about expanding her business. She worked with small groups in person and was approaching the point where her space was nearly full. We talked about what she could do to attract clients and grow and came up with all of these possible steps to get ...
Views: 547 - Three simple steps to create your first program - by Submitted on Nov 13, 2012 from Fabienne FredricksonIf you are just starting out, it might feel daunting to come up with your first program. You could have questions like: - What should I talk about? - What must be covered? - How do I handle difference in people? - What steps come first? These questions swimming in your head can make ...
Views: 547 - How to Manage Your Social Media Activity - by Submitted on Aug 13, 2012 from Fabienne FredricksonOne of the questions that I get a lot now, which I didn’t get 10 years ago is, “How do you manage all of your social media activity?” Ten years ago we didn’t have social media but now you’ve got your Facebook profile and fan page, you’ve got Twitter, LinkedIn and Google Plus and the list goes ...
Views: 544 - My two-step approach to handle drop outs - by Submitted on Mar 25, 2014 from Fabienne FredricksonWhen you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is ...
Views: 543 - The secret to getting past your blocks about self promotion - by Submitted on Mar 14, 2013 from Fabienne FredricksonAre you having trouble promoting yourself? Maybe you find it hard to write emails about upcoming programs or announce events. You might wonder what is holding you back or blocking you from getting out there and letting people know what you offer. Many of my clients have encountered resistance ...
Views: 542 - Five reasons why you should not barter to create products - by Submitted on Nov 18, 2012 from Fabienne FredricksonYou are ramping up your business, looking for individual clients. While networking, you meet many people who are also in the business building stage. They are interested in your work, but aren’t sure they can afford it. So, rather than pay you, they offer to exchange services with you. The ...
Views: 541 - Getting out there in a big way – Is fear holding you back? - by Submitted on Jun 18, 2013 from Fabienne FredricksonAre you holding yourself back from stepping things up and thinking bigger? Whether you are just starting to build your business or making $500,000 a year, the fear of getting out there can get in your way. If you want your company to grow, then you have to be willing to take risks, be seen, ...
Views: 540 - The best mindset for the sales conversation to attract clients - by Submitted on Nov 19, 2013 from Fabienne FredricksonWhen you are ready to have the sales conversation with people and make sales calls, check your mindset before you even pick up the phone. What I have found works best is to come from your heart and a place of “giving” rather than about hoping to get something from the person on the other end ...
Views: 540 - Five reasons not to give your work away for free - by Submitted on Jun 07, 2013 from Fabienne FredricksonDo you struggle with charging a fee for your services, but want to start building your business? Whether you are a coach or a massage therapist, you cannot survive if you give your services away for free. Some first time business owners have difficulty with the idea of earning a good living by ...
Views: 539 - Four fast-action methods to get your income flowing - by Submitted on Aug 14, 2012 from Fabienne FredricksonSometimes you get to the point where you have started putting things in place, but you still need more clients. If money is tight and you feel panicked, I know how hard that can be. I’ve been there too. Let me share what I did to pull myself out of the panic and get my income flowing in a ...
Views: 538 - Three keys to choosing the right business niche - by Submitted on Aug 21, 2012 from Fabienne FredricksonThere are several reasons why I’m a big fan of choosing a niche. The biggest one is it makes your marketing so much easier. But many of my clients wonder how to choose a niche. Sometimes, people make the mistake of just going for clients who have plenty of money, and while it makes sense to ...
Views: 538 - How Your Personal Story Gets You Clients - by Submitted on Dec 23, 2012 from Fabienne FredricksonMany entrepreneurs are drawn to open their business because of a defining moment or series of events that changed everything in their lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do. What I’d like to ...
Views: 537 - Mompreneurs: What do you do when you need more clients and more time - by Submitted on Apr 26, 2013 from Fabienne FredricksonFor many entrepreneurial women with children at home, your working time is limited. Given this restriction, how do you balance the children, household tasks and work to keep your business growing? One thing I know from having three children and a business is that it is a Catch-22. It’s hard ...
Views: 537 - Create a workshop so attendees want even more - by Submitted on Aug 30, 2012 from Fabienne FredricksonIf you are planning a new workshop, one of the first things I advise my clients to do is think about what you want to have happen when it’s over. In other words, whenever you do an event, always have an “upsell” to offer people. I don’t love the word “upsell’ so let me just say what I am really ...
Views: 534 - Three surefire ways to build your list of contacts - by Submitted on Aug 22, 2012 from Fabienne FredricksonA lot of my clients who are just starting out want to run teleclasses. This is a great way to work with a group, bring in good income, and leverage your time. Trouble is, when you are starting out, your list might not be big enough to fill a group. No problem. I have found when your database ...
Views: 533 - Provide prospects simple options to choose from and sign on more clients - by Submitted on Nov 20, 2012 from Fabienne FredricksonWhen I started out building my first practice, I was taught to offer only one program. This was meant to make things easy for practitioners. But, what I noticed with time is that many prospects would come for the free consultation or get acquainted session and leave without signing up. With ...
Views: 532 - Hiring your first assistant: six steps to determine what you need - by Submitted on Jan 30, 2014 from Fabienne FredricksonIf you are ready to start delegating to an assistant, first let me congratulate you! This is an important and empowering step that will free you up to grow your business and attract more clients. So how do you hire an assistant and figure out what they can do for you? Here are six steps to ...
Views: 531 - How to choose the best keywords for building your email list - by Submitted on Nov 26, 2013 from Fabienne FredricksonAre you working on list building in a competitive area of business? If so, selecting keywords to highlight in articles, videos, or web content can be challenging. The right keywords help improve your SEO (Search Engine Optimization). To say it simply, they’re the words someone in your ideal ...
Views: 531 - Creating your proprietary system – attract clients with steps unique to your own experience - by Submitted on Nov 12, 2013 from Fabienne FredricksonAre you looking to attract clients by creating your proprietary system? This is the foundation of your business and tells the story of how you solved a problem for yourself. Once you have the system, that’s how you share your method so others can learn how to do it too. If you are like me, ...
Views: 527 - How to demonstrate appreciation at every stage of the client relationship - by Submitted on Jul 30, 2013 from Fabienne FredricksonAn important part of client attraction involves knowing how to make your current clients feel special. There’s a concept I really like by Joe Polish and Dean Jackson, my friends and brilliant marketers. They think beyond attracting clients to keeping your current clients happy and then staying ...
Views: 523 - Lecture mode vs. interactive teleseminars? Which one works best? - by Submitted on Feb 19, 2014 from Fabienne FredricksonWhen I first started doing teleseminars to attract clients, I would do live calls with everyone on the line being able to ask me questions. My first boot camps were structured the same way as well. This worked fine when the groups were relatively small. Background Noise is Disruptive. What ...
Views: 522 - Three big reasons why you don’t need a clever business name to attract clients - by Submitted on Jul 04, 2013 from Fabienne FredricksonAre you struggling to come up with your business name? This can be one of the biggest stumbling blocks for people who are starting a new business. You want to get the name right, maybe have something clever or memorable. I understand the desire, and other experts may disagree with me, but I ...
Views: 521 - Multi-task or focus? The truth about which work style gets the job done - by Submitted on Oct 17, 2013 from Fabienne FredricksonDo you feel like you are rushing through your day and not giving any one thing your full attention? I know how easily this can happen because many people use a multi task approach which leaves them feeling scattered and their projects incomplete. Let me share what I do. First, I have a ...
Views: 520 - How to get unstuck when it comes to creating content - by Submitted on May 14, 2013 from Fabienne FredricksonAre you trying to create some content for your business and feel completely stuck? It’s hard to look at the blank page and create something from nothing. This is daunting to many of my clients. You may wonder what exactly you have to say to people, worry about how to organize it or feel writer’s ...
Views: 519 - Five landing page strategies so you convert leads like crazy - by Submitted on Jan 13, 2013 from Fabienne FredricksonYour landing page is the first place prospects see you on the web. So, you want to make sure you grab their attention immediately, to keep them reading rather than clicking away to the next site. The following landing page strategies come from the way I have created our own landing pages, ...
Views: 515 - How to Take a Stand for Your Clients - by Submitted on Jan 14, 2013 from Fabienne FredricksonThis week I want to talk to you about what it means to take a stand for your prospects, your clients and your customers. Taking a stand means to publicly express an opinion about something—even if it’s not very popular. Think of it as putting out a manifesto or getting up on your soapbox and ...
Views: 514 - Social Media: Can too many Facebook posts be a turn-off to fans? - by Submitted on Nov 28, 2013 from Fabienne FredricksonHow do you know how many posts are optimal to gain a good level of interaction on your Facebook business page? This takes some trial and error to figure out. The Life Span of a Social Media Post is short. For a long time, I recommended posting often and taking a more prolific approach ...
Views: 513 - Two coaching styles: Advise and Consult or Ask clients to discover their own answers - by Submitted on Oct 16, 2013 from Fabienne FredricksonAs a business coach over the past 13 years, here’s what I have discovered: Everyone is silently begging to be led. Now there are two schools of coaching if you will: 1) The first says you cannot and should not advise. You must pull answers only from what the client says. 2) The second is more ...
Views: 512 - Easily raise your rates by adding more value - by Submitted on May 12, 2013 from Fabienne FredricksonAre you wondering if you should raise your rates? If you have been thinking about the pros and cons of a price increase, I have a recommendation for you. First, if you want to raise your rate, do this on your super premium packages. However, to keep your programs as appealing as possible, raise ...
Views: 510 - Looking for better results? Get in the trenches with your clients - by Submitted on Apr 11, 2013 from Fabienne FredricksonIf you are relatively new at building your business, you may wonder, “What do I say to a prospect who asks me how many clients I have?” Let me share with you what I used to say when I was just building my business. Here’s how I would answer this seemingly touchy question, “I have five clients ...
Views: 508 - Get creative to fund your marketing and attract clients - by Submitted on Aug 08, 2013 from Fabienne FredricksonWhen you first start a business, sometimes you encounter the classic Catch-22 problem – how can I market my business to attract clients so I can make money without actually having the money needed to pay for the marketing? This is what I discovered back when I started 12 – 13 years ago. The ...
Views: 505 - Hire a virtual assistant and delegate your technology challenges - by Submitted on Sep 05, 2013 from Fabienne FredricksonAs an entrepreneur, you know you excel at several things. You are really good at what you offer and there are some additional “back office” skills that you handle well too. But you are not good at every single thing, nor should you expect that of yourself. Sometimes clients who have a lot of ...
Views: 503(1 vote) - Including worksheets adds even more value for your information products - by Submitted on May 19, 2013 from Fabienne FredricksonIf you have a book or audio program that you are selling, here’s an idea on how to not only extend the product to more fully leverage it, but also help your clients learn more at the same time. Three things worksheets do for your clients. You can create worksheets for each segment of your ...
Views: 502 - Four strategies to fill your program with a free teleclass - by Submitted on Aug 29, 2012 from Fabienne FredricksonYou’ve come up with a free teleclass you want to run. That’s great! And you know this is an opportunity to promote your programs. You are looking for the way to convert listeners into clients. But how many programs can you talk about and still effectively sell them? You may have a year-long ...
Views: 498 - Public speaking: how to structure your signature talk - by Submitted on Aug 21, 2013 from Fabienne FredricksonPublic speaking is one of my strongest strategies for client attraction. There is nothing like connecting with people in person and giving them a sample of what you have to offer. You may wonder what to talk about and how you should structure the presentation. Let me tell you what I did ...
Views: 498 - Working with a virtual assistant – getting the job done - by Submitted on Aug 06, 2013 from Fabienne FredricksonWhen you take the step to work with a virtual assistant, you empower yourself to accomplish so much more. You hand off the tasks that someone else can do, so you can do more of what you do best. One of my clients came to me recently, concerned about how her VA wasn’t getting work done. Her ...
Views: 491 - Six ways to fill your workshop and attract more clients - by Submitted on Oct 24, 2013 from Fabienne FredricksonI’m often asked how to attract clients to fill a workshop. If you are planning to deliver a program, here are six suggestions to help you reach as many people as possible with details about your event and pack the house. 1. Call Prospects. Yes call them. Choose the most likely prospects who ...
Views: 490 - Does your proprietary system include enough steps? - by Submitted on May 30, 2013 from Fabienne FredricksonOccasionally I meet business owners who are not only great at what they do, but very fast as well. Their proprietary system gets to the heart of the matter super quickly and provides solutions in just a few sessions. This amazing efficiency has good and not-so-good aspects to it. If this ...
Views: 489 - Five ways to use public speaking to attract more clients - by Submitted on Jan 23, 2014 from Fabienne FredricksonPublic speaking is one of the fastest ways to attract new clients. The on-the-spot connection you establish with one effective presentation is a richer and more holistic experience compared to a blog post, a video or even social media. Your live speaking engagement is able to convey your ...
Views: 487 - One simple strategy to end overwhelm and focus on attracting clients - by Submitted on Oct 29, 2013 from Fabienne FredricksonSome clients come to me with strong feelings of overwhelm. They are getting so much email and information and can’t get to everything on their to-do list, never mind read all the material that shows up in their inbox. For some business owners, this can cause you to feel shut down or immobilized ...
Views: 487 - How much networking is enough to fill your practice? - by Submitted on Mar 27, 2014 from Fabienne FredricksonIf you are in the start-up phase of your business, you may wonder how much networking you need to do. Some people don’t feel comfortable with networking and meeting new people and as a result, they prefer to do less. Their natural instinct is to avoid this process. One of my students ...
Views: 482 - Two simple strategies for overcoming fears when following up with prospects - by Submitted on Nov 05, 2013 from Fabienne FredricksonDo you hesitate to follow up with people you met who expressed interest in working with you? Some clients tell me they have a variety of fears about making those calls: - People might not remember who I am. - Maybe people don’t want to hear from me. - I might be bothering ...
Views: 482 - When limiting beliefs get in the way of your success - by Submitted on Aug 27, 2013 from Fabienne FredricksonHas this ever happened to you? Things are finally starting to fall into place. The phone rings, new clients show up and you start meeting joint venture partners to help grow your business. Yay! Things are looking up and then, it all suddenly falls apart. Clients don’t show up and meetings with ...
Views: 476 - How to structure your programs and sell your top packages - by Submitted on Sep 10, 2013 from Fabienne FredricksonTo attract clients, I recommend putting together three different packages. 1. A premium program offering the best value with a less expensive price per session. 2. A mid range program. 3. A low -end option that reduces the barrier to entry. Let’s say the number of sessions would be ...
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