Is Your Marketing Turning You into a Thought Leader?
A thought leader is someone who is recognized as a foremost authority in their selected area of specialty.
You can become a thought leader in your area of specialty through your marketing in 6 easy steps.
1. Know Your Voice
You have ... Views: 686
You’ve all heard it before. Narrow down, focus, Niche! Yet, most coaches resist this like the plague.
Why?
Well, I’ve heard things from they are afraid to leave people out, to they don’t want to get stuck working with one type of person, to they don’t want to limit themselves.
The irony ... Views: 847
Have you ever felt like this? Writing is one of the best marketing venues for coaches. However, it’s not always the easiest. So, here’s a list of tips for non-writers interested in using writing as a form of marketing.
Writing is one of the most effective ways to share value with your ... Views: 904
Speaking is one of the best ways to gain clients for service professionals. It quickly establishes a relationship, gives the audience a real-life taste of you and your services, and it allows them to feel as though they know you. Yet even though this is such a powerful way to gain clients, so ... Views: 960
What is the 5 letter word dreaded by service-based professionals world-wide?
Niche!
We hear it everywhere. Narrow down. Niche. But why should we?
Narrowing down your niche is a vital piece to marketing. One of the biggest reasons why people resists is they don’t want to turn anyone ... Views: 790
Turn Prospects into Clients with a Follow-up Strategy
How important is having a follow-up plan in your marketing efforts? Well, would you tell a knock-knock joke like this?
Knock, knock.
Who’s there?
… Uh, who’s there?
… Hello? Anyone there?
Of course you wouldn’t tell a joke like ... Views: 797
Marketing takes place in the mind. The state of your business is a direct reflection of the thoughts and feelings you have around marketing.
Intention-Based Marketing is an innovative marketing model based on 7 principles that guide your intentions, knowing your desired results already ... Views: 1194
As coaches, you have a wealth of content at your fingertips. Developing great content is easy. However, getting that information to your prospects in a way they will immediately understand the value of what you offer may not be so easy. Here are 10 tips to remember when developing your content ... Views: 995
When coaches resist to niche, they resist success. Most coaches who struggle do so because they have no defined niche. They fear they will limit themselves if they do. They don't want to be confined to one type of coaching. Many coaches wait for a niche to find them, wanting to see what comes ... Views: 1146
I have been a coach for some years now, and have mentored other coaches along the way. Just about everyday I talk with a coach who is on the verge of losing their business because they can’t seem to attract enough clients.
It breaks my heart because the world needs coaches. It needs ... Views: 919
There are a lot of great coaching institutions out there. And when it comes to training outstanding coaches, they are spot on. They know their stuff. However, when it comes to building a business they miss the mark.
Coaching skills alone won't make you a successful 6-figure coach.
I have ... Views: 1007
Speaking is one of the most powerful ways for coaches to get clients. It puts you directly in front of the people you are looking for. It creates trust - you wouldn't be up there if you didn't know what you were doing. It also gives your target audience a chance to know you and your ... Views: 1416
When it comes to marketing your business, you will often hear you need to identify your prospects pain. As coaches, we are trained to see “pains” and “problems” as “challenges” and “opportunities.” The idea of pain seems very negative and we shy away from it.
But, how does that relate to ... Views: 1100
You hear the stories about coaches earning 6-figure. You have the passion; you are an amazing coach deeply committed to the success of your clients; you are completely dedicated to making your business work. But ...you are still struggling.
Don't worry, there is hope. What would it be worth ... Views: 996
How many times have you had a conversation with a prospect when nothing panned out? How many people have gone to your website and left without signing up for your ezine? What about a speech, workshop, or 1 on 1 that was a dead end?
What would it be worth to discover 5 secrets you can ... Views: 1170
In all the years I have been working with coaches, I’m amazed at how many of them believe it’s too hard to coach, have a business and be continually developing new material and they question whether they have what it takes to be successful.
It breaks my heart because most of these folks are ... Views: 1239
“Expert? I’m no expert. Yes I’ve had training and have been doing this for a while, but I’m not an expert.”
Stop right there!
Many coaches have complete confidence in their coaching abilities, yet they still are unable to see themselves as experts. They say “there are others who have ... Views: 1220
When I first started my coaching business I was like many of you.
I struggled to get that next client. I labored to get in front of the right people. I networked like a fool, determined I was going to make this work.
Then, I have a big “duh!” moment. I discovered 4 no-brainer secrets ... Views: 1121