Regardless of what industry you’re in something that can position you as a credible expert is packaging your knowledge into high value content. Whether it be a report, article, MP3 or video, content is something that sets you apart from your competition.
Unfortunately, the thought and the ... Views: 1185
As an expert, you likely experience lots of competition. You may be the best. You may have been in your industry the longest. You might have the most expensive education.
On some level, none of that matters. What matters is the market’s perception of who you are.
Are you the “go to” ... Views: 1185
Many people hold the belief that sales and marketing has to be pushy.
Nothing could be further from the truth. Sales and marketing is about making people aware of what you offer and creating the opportunity for people to make a decision based on their wants and needs.
If you believe in ... Views: 1184
How often have you said, “Today’s the day!” regarding something you are committed to changing. Yet, by day’s end you either didn’t do what you said you would do or you did something that directly sabotaged your success?
This often happens with experts who swear up and down they are going to ... Views: 1184
If you’re an expert who has written a book or you are an “authorpreneur”, one of the most important things you can do is secure media interviews. When you’re on radio, television, podcast shows or in print, your credibility shoots up.
Interviews are a great way to reach potential readers and ... Views: 1184
With all the choices of social networks and social media marketing you might wonder where your time is best utilized.
The standard locations are:
Facebook
LinkedIn
Twitter
YouTube
Google+
One social network proving to be incredibly valuable is ... Views: 1182
If you’ve found your way here, there’s a very strong possibility you’re seeking information on how to make money. Granted, not everyone is interested in this, but many are.
The best way to make money online is to have a solid system in place. Yet, many people don’t know where to begin.
Here ... Views: 1181
Considered the Holy Grail of online book stores, Amazon is definitely a force to be reckoned with. Most authors dream of watching their book hit #1 on Amazon, but many are not quite sure what they need to do to make this happen.
Some leave it to chance. Others mistakenly think sending a ... Views: 1179
Without a clear understanding of your market and what you have to offer you may make some of the common mistakes inherent to running a business
You may spend time targeting the wrong market for your overall objectives. You may come across as only interested in the sale rather than someone ... Views: 1178
One of my favorite shows is – America’s Got Talent. I really enjoy watching raw talent come up from the ranks.
There’s great talent and there’s… well, let’s just say, less than great. Week after week acts are eliminated until one stands victorious as the winner.
The mere fact that a ... Views: 1176
One of the most rewarding elements of having an online business is the opportunity to communicate with men and women around the globe. There are a number of ways this can be done:
•Simple email messages
•Ezines
•Teleseminars
•Blogging
•Social marketing
•Information products ... Views: 1175
Are you looking for cost-effective marketing strategies? Look no further. The following three strategies have proven extremely effective for countless businesses and they can for you.
1) Press Releases
Very effective method of gaining visibility and credibility when published. You must ... Views: 1173
Countless dollars are wasted every day on information products. People may as well flush their money down the toilet.
You might be wondering why someone who makes their living selling information products would say this. Here's why.
More people than not buy product after product in hopes ... Views: 1173
Knowing your market is essential to your business success. Understanding demographics enables you to do incredibly targeted marketing.
The demographics of your market are their geographic location, age, gender, family status, income, buying behavior, buying preferences, etc. Analyzing the ... Views: 1171
Recently, I held a free teleseminar to teach authors how to become an Amazon.com bestseller. Not only have I achieved bestseller status on Amazon.com, I have helped several clients do the same. I was amazed at how many people registered for my free call. Between this one and another I hosted a ... Views: 1170
Those who are making a living by way of the Internet are always on the lookout for ways to increase their visibility. The more visibility one has that builds market recognition, the more likely an expert's credibility will increase.
Gaining visibility is actually quite simple, but not always ... Views: 1170
We've all heard stories of people making boatloads of money online by selling information products. Yet for most people making their first $100 would make them very happy. You see, once you make your first $100 the next $100 is much easier.
One of the best ways to develop your first ... Views: 1168
“If we do not take urgent action to restore and protect our ocean we will soon face an unprecedented humanitarian catastrophe.”
This is a direct quote from an article on the World Economic Forum blog. Full article here. ... Views: 1168
If I could sum up making money online in 3 steps here are what they would be:
1.Know your market
2.Build a responsive opt in list
3.Create information product.
Step One will be covered in this article.
This is a biggie. Anyone who is making money online has done this. And... they ... Views: 1166
Not long ago I had the distinct pleasure of presenting at the Blog Paws 2015 Conference – the only conference of its type in the world.
BlogPaws is the Professional Pet Blogger Network that provides a range of marketing program opportunities, along with growth and development benefits to help ... Views: 1166
“As human beings we don’t lack for things. We lack an appreciation of things. For instance, how often do we notice, much less appreciate, the natural beauty that is there to be seen in our life – a bird singing high atop a telephone pole, a flower growing through the crack in a concrete ... Views: 1164
"Money comes to your when you find a solution for your client's problems. The bigger the problem, the more money you will attract. It's as simple as that," Stephen Pierce. Think about the last product or service you purchased because you had a problem. It is likely you were willing to pay more ... Views: 1164
Whether you plan to create a bestselling book or via the Internet or you plan to go the traditional route with a major publishers, it will ultimately be up to you how you create, handle and release your freshly written masterpiece. Many new authors are under the mistaken impression that they ... Views: 1164
What would Maya Angelou do? What would SARK do? They would write. That’s what they do. (Well, that’s what Maya DID) SARK still writes. Is it luck that SARK is a best-selling author & artist, with over 17 titles in print and well over 2 million books sold? Is it luck that Maya ... Views: 1163
A couple days ago I was listening to a CD by one of the most successful speakers in the industry. He has been around for many years and is considered one of the greats. He is also considered to be somewhat off the beaten path. As much as he is admired and respected by many, he is judged by just ... Views: 1163
It’s one thing to know our own strengths and weaknesses in business. It is also important to know the same about your competitors.
Unfortunately, many entrepreneurs don’t take the time to find out about their competitors until it is too late. Knowing your competitors’ strengths and weaknesses ... Views: 1162
It takes work to build an online business. Anyone who tells you otherwise either hasn’t done so or they are blowing smoke up your backside.
There will be times when you’ll wonder whether what you are doing is actually working. Sometimes you’ll get immediate results, but that’s often not the ... Views: 1159
As an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases.
Yet, many authors never consider adding media releases into their marketing mix.
If you’re not ... Views: 1158
I just finished reading a book filled with good information, but nothing significant stood out in the content.
Actually, much of what I read I’ve read in countless other books.
Truth be told, just about any Law of Attraction, inspirational and/or motivational writer could have put their name ... Views: 1155
The heart of any online business is a responsive subscriber list. Without this, you are on an uphill climb to success.
In the early days of online marketing, it took a lot less effort to build a subscriber list than it does today.
It didn’t take much to get someone to say yes to a free ... Views: 1153
Clean eating… the latest buzz phrase in the world of eating.
While the term “clean eating” is one of the hottest buzz phrases in the past few years, it can often be confusing to the end user of exactly what this term means.
At its core, clean eating simply means choosing foods that are ... Views: 1151
Nowadays almost anything can be sold; tangible or intangible. Some have high profit margins while others have minimal. Some of the highest profit margin items are eBased information products sold as downloadable items. However, you can use information products as a way to build your database for ... Views: 1151
Far too often solopreneurs try to do everything themselves. There is a train of thought that if you do all the work yourself you are saving money. The fact is you may be costing yourself and your business if you try to be a "Jack/Jill of all trades". Granted, when we first start out, it may be ... Views: 1149
One of the areas I specialize in is the creation and development of information products. If they don't know it when they first come to me, within a short period of time my clients learn the importance of packaging their knowledge into information products.
Once developed the need to ... Views: 1148
A couple of days ago I read a post on Facebook about a woman who wrote a book on a topic I have great interest in. Being that it was a third party endorsement, I was even more eager to buy the book than if the author had touted the benefits of her own book.
Since there was no link in the post ... Views: 1148
Although the Internet is an incredible way to market your business and make a living, it is also one of the worst….if you don’t know what you are doing. Without proper preparation, what could be an amazing tool turns into massive frustration. If you have the correct systems in place you can ... Views: 1147
Are you proud of what you write? Will the message in your books make a difference to the reader? Do you KNOW your life purpose is to write?
If you answered yes to these questions the next question that begs to be answered is, "Are you learning as much as you can to create book launch ... Views: 1146
In a recent conversation with a colleague of mine the topic of business integrity came up. Actually, I’ve had this type of conversation many times during the nearly 20 years I’ve been in business.
It seems in some circles the word integrity means something completely different than in other ... Views: 1145
Get on the platform. Give an incredible presentation. Make a boatload of money selling your products and services on the back-end.
Can it really be this simple? Actually yes…when you know what you’re doing and you have the correct mindset.
Experts around the globe are making incredible ... Views: 1145
With the end of the year fast approaching, now is a great time to take stock of 2004. It is likely that your company set specific goals at the beginning of the year. As you review the past year, the question that must be asked is, "Have I achieved my goals? Has my company achieved the outcomes ... Views: 1142
Companies large and small are constantly seeking creative, high return strategies to increase visibility on the Internet. The quest for a high ranking position seems to be a never ending process. With most people there seems to be an endless search for the one answer on how to drive traffic to ... Views: 1141
One of the greatest ways to promote a book is with free publicity. It is not difficult to secure publicity if you know what you are doing. With all that is available on the Internet it’s even easier than ever. The fact is, many times your potential readers will pay attention to free publicity ... Views: 1140
"Currently there's a 54-to-1 scam ratio among work-at-home job leads on the Internet," said Staffcentrix co-founder, Christine Durst, who screens up to 5,000 online job offers every week and rates them on her Web site. "That means that for every 55 [work-at-home] job leads that you find on the ... Views: 1140
Every day, hopeful men and women join the ranks of those who want to build a successful business on the Internet or by using the Internet. What begins out as "stars in their eyes" may soon turn to tears in their eyes. The sad truth is, most will fail. It's not for lack of desire but rather that ... Views: 1138
Most people have heard, "The gold is in the list." This is very true. The gold - your revenues - IS in the power of your list. It goes beyond the size of your list; it has to do with how responsive your subscribers are. Can someone run an online business and make money without a list? It has ... Views: 1135
According to Statistic Brain only 8% of the 45% of those in the United States who set New Year’s Resolutions will achieve them. Most give up on their resolutions within the first 30 days.
Why is this? It’s simple. We forget about our big why.
Is there something you absolutely want to ... Views: 1130
As an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases.
Yet, many authors never consider adding media releases into their marketing mix.
If you’re not ... Views: 1130
Most authors dream of selling lots of books, but often fall short of this goal for one simple reason; fear!
Although the fear may not be overt it shows up in many different ways. One would be the resistance to market and the other not pursuing speaking opportunities where you can sell back ... Views: 1130
It is always easier to be grateful when things are going exactly as we want. By the same token, it is easier to be “spiritual” when life flows as we want. It is during the times life offers up incredible challenges that the greatest test of our level of gratitude is experienced. And, when our ... Views: 1127
It’s amazing when you cross your own invisible line from, “Ugh! I have to do this,” to “Wow! I get to do this!”
Such is the case with running. Never, in my wildest dreams, did I think I would enjoy, let alone love, running. But I do. A LOT! So much in fact, I regularly participate in local ... Views: 1126