Browse published articles attributed to Fabienne Fredrickson, with full-archive search.
Are you ready to shake things up in your marketing? From time to time, you may want to run a special promotion to create strong interest in a particular program and get a bunch of new clients quickly. Let me share four specific things you can do to spice up any promotion so that prospects get excited and take action right away.
When you are just starting out, there can be a lot of fear about where money is going to come from and how you’ll find clients. I understand this because back in the beginning, I lived through it too. So I went back and documented everything I did that worked and created the Quick Start Guide. One of the gems in that start up program is to write a congratulatory card to yourself about how much money you want to earn each month, the number of clients you need and how you’ll feel when this happens.
If you are ready to start offering live seminars in person, you might wonder how to find clients and fill seats. When I was building my business, I relied on networking to fill my workshops. BNI (Business Networking International) was a mainstay for me, since it offers weekly networking to build a referral team. This international organization has chapters literally all over the world, with some cities offering multiple meetings. 8 Steps to Find Clients for Your Workshop.
Are you building a business and in the process of attracting new clients? If you are, one very effective marketing tool to consider is the free teleclass. Why does this marketing method work so well to generate leads? Here are six big reasons: 1. Sharing valuable content and solutions to the problem your prospects are up at 3:00 am worrying about is very enticing. 2. Giving prospects a taste of what it is like to work with you helps them decide to move forward with you. 3. Demonstrating your brilliance and expertise shows you are well versed in the help you provide.r
Are you having trouble setting your fees? For some of my clients it’s not easy to set a proper fee. You might hear yourself wondering things like, “Who do I think I am charging that much?” Let me share something that has really worked for me. This strategy changed my life when I started noticing how much I did not want to become a commodity. This is such an important stance to take about your fees and your business, I want you to say this out loud right now. “I do not want to become a commodity!”
As your business grows, offering the Get Acquainted Call gives you the opportunity to get to know prospects who have expressed interest in your work. There are a number of advantages of actually referring to this conversation as the “Get Acquainted Call” (GAC) vs. calling it something else. The Get Acquainted Call gives you the chance to get to know your prospects: - What a person’s business is about or the issue she wants help with - Determine if the prospect fits your ideal client profile - Gives the prospect a chance to know what it’s like to work with you
One of the best ways to increase your reach to potential clients quickly is by creating a joint venture. Forming partnerships with other successful people can skyrocket your exposure to your ideal clients, build your list and help fill your practice. The first step is to determine who would be a good joint venture partner. Here are a few things to consider about your JV prospects: - Do you feel good about the material they share? - Do they have a good reputation in the industry? - Do they have the same ideal clients you want?
Let me ask you right from the start – which one do you think you are? Committed or interested in growing your business? It actually does make a very big difference. Because getting to the bottom of that question reveals how badly you want success. So, are you committed or interested? If you are committed, you will basically do whatever it takes to become successful. Here’s what that actually means. You will: • Get organized and schedule time in your calendar to market your business • Finish your assignments from the home study course or workshop in a boxr
Let’s say you are out at a networking event to find clients. You start having an engaging conversation with a person who fits your target and would be an ideal client. Then you get asked a question that stops you in your tracks: “Can you tell me how your coaching will impact my bottom line?”
When you are building a business, you want a solution for accepting payment online that is reliable and looks professional and trustworthy to clients. We have switched providers as we have grown to accommodate different levels of service and higher numbers of transactions.
Following up with people who express an interest in your services can make a tremendous difference in your bottom line. I call these prospects “low-hanging fruit”. That’s because they have already shown some interest in what you do which makes them more valuable to your business than others who haven’t. Makes sense right?
Today’s topic is about how to create great, free content in order to build your list. We talked about how you can have all of the best products and services in the world, but if you have no one to offer them to or no one to sell them to they won’t sell very quickly. When you have an email list (also called an ezine list) of several hundred and preferably, several thousands of people who are eager to hear from you, you now have people who will buy your products and services immediately and over time.
If your practice is booming, taking a well needed vacation can be difficult. This is especially true if you have lined up new clients who will have to wait to get started. Normally I recommend not working during your vacation, but sometimes you need limited availability. When I took mate ity leave, I got smart about this situation. Here are some suggestions to help you plan ahead and handle client expectations and needs while you are away.
Many people struggle with how to follow up with potential clients who say they are interested in working with you. Sometimes you leave them voicemail messages and never hear back. Sometimes they put you off or ask you to call back again at a later date. There are countless reasons why you might not connect right away, even though the person voiced an interest.
Affiliate programs are great for bringing in additional income. For example, if you hold a joint venture teleclass and your partner promotes one of her programs at the end of the call, you often agree to getting a cut of sales. This is a commission for helping your partner reach a new audience – yours! Affiliate programs like this usually range in compensation from 25 – 50% for a product, but less for a service.
Usually we talk to you about attracting and signing on new clients. That’s what everyone wants right–new, ideal, high-paying clients, continually filling your pipeline. For the bulk of my career that’s what I focused on too. After awhile I realized that I was spending a huge amount of time and effort attracting brand new clients, but my current clients were leaving after their initial term was over.
Often my clients come to me with a very broad group of ideal clients and need help narrowing it down. The more you get clear on who your ideal client is, the better your marketing message can speak directly to them and their conce s. This will significantly improve your marketing results as you pull clients in and they can more easily self-select to work with you.
There comes a time in almost any entrepreneur’s practice when you revamp your programs. Talking to new prospects about the revised program is easy since they don’t know about your previous options. But how do you get existing clients to upgrade? Earlier in my practice, I raised my fees on a regular basis, like every few months for new clients that signed up for one of my programs. However, I never did actually raise my rates for current clients. That didn’t feel right to me.
Sometimes my clients tell me fear of failure is holding them back from getting started. They feel stuck or frozen around their business and battling this causes them to miss deadlines, and avoid decisions and standing up for what they want.
If you have been ramping up to provide a group program and have success with gathering a good group, you might be wondering what the next step is. How can you leverage success with a group and extend working with them? There are a few things you can do to build on the success of a group program. Choose which one might work for you based on how much of your topic has been addressed in the initial group program.
Are you in a business start up and find yourself with money conce s? I can relate and went through this too when I was just starting. To help myself minimize fear, doubt and worry, I did a bunch of things to bring money in temporarily. I tell the story often of how I started teaching cooking classes in my New York City apartment during my business start up. But I also took a part time job temporarily to bring in some steady cash while I was establishing my first coaching business.
Have you started doing free teleclasses yet? This can be such a powerful method to accomplish two important goals. First, free teleclasses will help build and grow your list. The bigger your list, the more people to which you can market your programs and products. As I’ve said many times, I have found the tipping point for list building is about 1,000 people.
You’ve done everything right so far. You know who your ideal target is. You attend networking events to meet new prospects. You schedule a series of Get Acquainted Calls. The calls go really well! Your prospects get what you offer and they want it. But, instead of saying “Yes” at the end of the call, they want to talk to their spouses first about working with you. How do you handle when a prospect defers to his or her spouse? This is actually an objection and it allows your prospect to put off the decision to work with you. Usually the end result sounds something like:
Have you noticed a budding niche in your practice? This can be very exciting to help you find clients more easily. But, it can also cause a conce for business people who are unsure how to handle this transition in their practice or don’t feel ready to commit yet to a particular niche. Discover If You Have a Niche. First, here’s how to notice if you’ve got a niche starting. Take a look back at all your clients so far and ask yourself these questions: - What made them call you? - What did they need help with? - Why did they choose you?
Many clients come to me to for help with their fears about discussing money. They may feel comfortable talking about what they do with prospects or how they would be served by working together. But when it comes time to actually say their fees, it becomes this big stumbling block. Sometimes people fear their fees are too high or that no one will want to pay what they’re asking. But this is not the right way to think about what you are doing. Let me share a much better way of looking at the fee discussion. You are not asking for money.
When you start creating your packages, you want to be sure you have different levels to serve clients who are in different situations. Rather than simply creating a program and pricing as you like, I have found a method that speaks directly to your prospects and helps them to self-select the best program for them. Here’s what I recommend as the method to choose your package and pricing levels. Think about your packages based on the different levels your clients fit into. You can separate your prospects and clients into categories or groups who share similar conce s.
Do you have a lot on your plate right now? Maybe you are planning to offer several programs this year, introducing a new package, creating a new home study course, etc. Then new opportunities pop up as you consider working with JV partners, or the media calls, or someone asks you to do a big presentation. Whew, that’s a lot of stuff to accomplish and keep track of! How can you prioritize so many projects? How do you even decide which projects to focus on, what to let go of and what to do first? These are good questions to have to find answers for, right?
What it takes to attract ideal clients and customers who happily buy when you’re not in front of them? We do this by having the skills to write authentic marketing copy that sells. I walked you through my first four strategies to creating authentic copy that sells. We talked about setting an intention and really energetically setting yourself up for giving rather than taking. We talked about identifying exactly who you’re writing to, defining your objective and your outcome, and then writing straight from the heart – from your heart to your reader’s heart. This is heart connection.
This happens to every business owner at some point. Prospects tell you they can’t afford the service, or they’ll wait for the next program, or they can’t spend the money right now. Learning how to handle these money-related objections can help you get more clients and serve people who are experiencing resistance. But going deeper, you might want to look at where your own resistance is showing up too. I recommend three ways to deal with money objections from clients and yourself. 1. Use Client Objections in Your Marketing Materials.r
Recently, one of my students asked me a really good question about how to deal with “know-it-alls” who attend your live events. When you get a heckler in the audience or someone who dominates with too many questions, it can be very disconcerting. This and other situations can arise that require you to step up and really manage the room. Being on stage involves a lot more than just teaching. You have to use your intuition and have the confidence to handle situations as they arise.
Creating your Irresistible Free Offer (IFO) is a powerful way to attract clients and start building a database so you have people to market to. This is also how you begin building a relationship with prospects. If you are ready to create your own CD, follow these steps and it will be done and ready before you know it!
When you are building your business and working on your mindset, your energy is on the rise. You are plugging away, implementing, and keeping your head in the game. You may even be seeking new friends and surrounding yourself with people who share similar beliefs to help pull you forward. But, what about current friends and family who don’t think the way you do and aren’t ready to embrace the new way of life you have chosen?
Do you waffle on the commitments you make? Maybe you make promises to yourself to clean your house or exercise regularly. You get started, but then in time, it fizzles out. This lack of commitment often stems from a self esteem issue. I saw a speaker this year who talked about this exact topic. She said, “Commitment equals results.” If you want to lose weight or get more clients, you need to look at your level of commitment around whatever it is you’re striving for.
Forging Joint Venture partnerships is a powerful way to gain exposure to new prospects and build your list. But what do you say to start the conversation with a potential partner and how do you figure out what to do together? I’d like to share the method I have used in my own business. Whether you have the opportunity to meet partners live face-to-face at conferences or networking events or by telephone, I recommend you simply introduce yourself. Then adjust the following script to make it yours. How to start the conversationr
Occasionally, clients come to me with one solid idea and feel stuck about expanding it to generate more package opportunities. I can certainly help with that! Let’s say you have one big package that offers a high end service such as help writing and publishing a book. You work with clients by telephone and take them step-by-step through the writing process.
Hiring a virtual assistant (VA) to help you handle tasks that you can delegate is one the best ways to be able to grow your business. Taking this step frees up your time to focus on what you do best and attract more clients. But how do you choose the right VA? 1. Write down all the things you and your team are doing that is not the best use of your time. This is a bit tedious, but actually make a list of everything you do over two to three days or even a week. 2. Note the dollar amount next to each task that you would pay someone to do these things.
Like most entrepreneurs, you are always looking for list building ideas. Once your list gets to about 1,000 people, that seems to be the tipping point for your email marketing campaigns to start delivering strong results. One powerful way to grow your list to that point is by creating a podcast series where you interview other experts in your field. This method offers several advantages to the parties involved. Benefits for Experts - It offers the professional being interviewed more exposure to your list and the listeners
Congratulations! You’ve sent out your first warm letter to the people in your network of contacts. That is a huge step to undertake for generating leads, so feel proud of yourself. But what do you do next if you don’t hear back from any of the recipients?
Today’s topic is about creating a team that loves working with you. When you first start your business, you may have started from home—in a spare bedroom or a little office, and you’re just by yourself. That’s good in the beginning because you may be on a shoestring budget, but after a while as you get more and more successful, there’s just so much more to do, in terms of customer service, or in terms of doing things you don’t know how to do.
When you start working on your branding, one of the first things you need to determine is your USP (Unique Selling Proposition). You want to know what your clients like about the experience of working with you. What results have they gotten? What did they like most? What makes the biggest difference for them? Make sure you don’t ask clients what they like about you. It’s never about you. It’s always about the experience they receive from you. There are a number of ways to gather this information about your business. You could:r
I get a lot of questions about how to handle client cancellations. This is such a common problem, but many business owners have difficulty knowing the best way to deal with a client who cancels at the last minute. What I’ve found is that you need to know three basic concepts to address the situation. 1. Communicate Rules Up Front. When a client signs up, you send them your welcome letter and packet which could be sent via snail mail or email. Instead of many separate pages, you can create one big PDF document with all your policies and procedures.
Today’s article is about How to Create an Irresistible List building Opt-In Offer. In addition to networking and speaking, if you want to build your business very quickly, one of the very first things that you want to focus on is building your email newsletter list. You see, you can have all of the best products and all of the best services in the world, but if you have no one to offer them to, they won’t sell very quickly.
Are you looking to find more clients to grow your business? I often talk about the “warm letter” as a powerful way to enlist the help of your current network of friends, family and colleagues. Most people know about 250 people before they even start networking. That’s a lot of contacts! Think how fast your business could grow if they all knew about what you are doing and how they could help.
Could you be experiencing self sabotage? Sometimes as a new business owner gets clear about what they offer and their marketing message, good things start to happen. But then, you might hit a bump in the road where resistance shows up. For example, you might meet prospects who are excited to work with you, but they don’t become clients for a variety of reasons.
Having a video on your homepage brings your connection with visitors to another level so you can attract clients more easily. When prospects come to your site and click on the video, they get to see who you are, which is huge. As you know people do business with people they know, like and trust. Video facilitates the start of a relationship. To get the most from your video, here are my recommendations:
If you are at the ramp up phase of building your business, let me share the single most valuable piece of advice I can give you: Get out from behind your computer and meet people! Many new business owners struggle with many marketing conce s such as naming their business, constructing a website or picking the best niche. But in truth, the most effective steps you can take for building your business is to network like crazy and speak to groups.
Sometimes people just starting out in their practice feel nervous about credentials and experience. That’s totally understandable since you are moving into a new area. However, for you to build your practice and feel good about what you have to offer, you need to shore up your belief in yourself. Confidence is very attractive in business and life right? Here are four ways you can build yourself up to exude confidence. 1. Write your compelling story. Here’s how to get your story started. Ask yourself these questions: - What is your story?rn- What challenges did you face?r
Today I want to talk to you about how to manage your clients. Whether you are just starting out or you are at full practice right now looking to multiply, you must know how to manage your clients effectively. You might be thinking, “What does this have to do with multiplying my business?” It has everything to do with it because when you have a practice full of clients who are all doing their own things, it creates a big stress and drain for you and it’s very, very time consuming.
When you are looking to build your business working with joint venture partners, compensation depends on what type of program you are promoting. There is a difference in what you should pay for private coaching as an example vs. passive income products like a home study kit.
On occasion, clients tell me they have resistance to change. This holds them back from taking steps that would help them market their businesses better, grow faster and experience greater success. What gets in the way? Often the problem boils down to ego. Your ego can really get in the way. You might think you should already be where you want to be. Or you already know everything the experts say. Maybe you feel you can’t afford to hire a coach or mentor.