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A Publicity Calendar is a timeline that outlines at-a-glance: 1) what type of media outlets you will contact; 2) how you plan to attract publicity attention; and 3) when the contact will take place. Your publicity calendar can be set up on a daily, monthly, quarterly or year-round basis. Below ... Views: 2120
According to International Spa Association President Lynne McNees, “Since the economic downturn, the consumer is more educated than ever before when it comes to value and investing in themselves. They expect a return on their investment, and they aren’t falling for any tricks or gimmicks. They ... Views: 2116
The "make money online" industry entered in a very tight competition in the last years. By growing the number of Internet users, more and more people are buying online, and in the same percent is growing the number of the ones who sell stuff online. Such competition naturally give birth to more ... Views: 2112
People like to buy but they don't like to be sold!
Have you ever walked into a store with the intention to purchase something and when the sales person walks up and asks "can I help you?" we respond "No thanks, just looking" as we walk away and avoid eye contact. So how do you sell someone ... Views: 2110
They Bring People into Their World.
Questions.
Have you ever been sucked into another world?
Feeling it was so real, you escape the confines of this reality to feel like you were there?
Breathing it? Living it?
Escapism.
Statements.
This process and how you feel is ... Views: 2109
12 SALES AND MARKETING TIPS - TO MAKE THIS YOUR BEST YEAR EVER!
A Guide by Jim Connolly
Below are a series of 12 sales and marketing tips you can use, starting right now, to help you achieve your best results ever!
Let’s go…
1. It’s 2008 - Throw that old marketing guide in the bin
If you want ... Views: 2107
Starting a website or blog is one of the easiest things you can do on the internet today. Thanks to the power of massive technology advancements and web hosting companies, there is no longer a learning curve for going live with your first site. At the same time, there is also no need for anyone ... Views: 2104
One of the most important elements of ongoing business success is gaining and maintaining competitive advantage. Lots of businesses talk about it, lots of businesses strive for it, but very few businesses really understand it. Put simply, competitive advantage means being different – not just ... Views: 2104
History: Part 2
The dawn of the 1960’s witnessed the transformation of Advertising into a modern and dynamic phase in which creativity became the watchword. The result was advertisements that left the consumer captivated. The Volkswagen ad campaign contained some eye-catching headlines, such ... Views: 2102
by: Geoff Ficke
Classic French Milled Soap Offers a Lesson in Creating
A Proprietary Marketing Niche for Common Products
One of the most difficult realities an aspiring Consumer Product Marketer must confront is how to present their Brand as a fresh, original, worthwhile counter-offering ... Views: 2100
Today the web is filled with buzz about webinars. Everyone seems to have a webinar they are promoting these days.
Software developers that are demo’ing their software.
Coaches that are pitching their curriculum.
Speakers that are trying to cut down their traveling.
The reason for ... Views: 2095
The credit card has reached an all-time popularity over the masses on a global scale. Today, most people would rather bring one piece of plastic than bundles of paper bills in their wallets. This keeps the wallet very light and less depressing if in case their wallet gets stolen. Think about it, ... Views: 2093
Ever since Android, Blackberry, and Apple let outsiders develop the applications for their App Stores, more and more developers and designers are getting interested in window mobile application development, which they can use as means to raise money. Successful mobile application developers have ... Views: 2093
by: Geoff Ficke
5 Examples of Remora Fish Marketing That Can Jump Start Your Product’s Sales & Marketing
Everyone is fascinated by sharks. They are so dangerous, explosive and mysterious. Television documentaries detailing their habits, hunting techniques and brutality are ubiquitous, As ... Views: 2089
When Vancouver and Calgary businesses post advertisements, many limit their broadcast options to websites, because this is more budget-friendly. Many business owners think they’re making a wise move by doing this, because it does bring advertising costs down. However, while this philosophy is ... Views: 2084
Turning 65 prospects happen to be one of the most fruitful portion of the insurance business. At some point in their career, insurance agents give a try to generate business in this segment of the population, yet many give up and a few make a success out of it. Nonetheless, direct mail marketing ... Views: 2084
The concept of a loss leader is a fairly simple one. You advertise and sell a product at a loss in the calculated hope that a customer will purchase other items in addition to that one item for an eventual profit. For Example: the local grocery store purchases Cheerios cereal for $2.00 a box. ... Views: 2084
Is there something in your business or life that you would like to change or improve – a relationship, a situation or even a daily task that drives you nuts?
If there is some part of your business or life that isn’t working as well as you would like, you can live in resentment, accept it ... Views: 2083
“Make it simple. Make it memorable.
Make it inviting to look at. Make it fun to read.”
Lee Burnett (Advertising Executive, 1891-1971)
Giving out business cards is crucial to marketing your skills or services. Anyone who is serious about their business should have a professional business ... Views: 2082
So you've made a website, you've published it and now you need those visitors.
Where do they come from?
Most people will find your site through a search engine. This article will give you a lot of great information about how to get your website to the top of the search results. Take out a ... Views: 2080
The biotechnology industry has been one of the most successful segments of the medical field. The world has been earning billion dollars from this industry alone. For instance, USA reaped more than 70 billion dollars in sales and revenues. On the other hand, it is engaged in developing products ... Views: 2080
The need for a good reputation is vital for developing customer trust online. In fact your online reputation can serve to make you a marketing success or failure depending upon how you are perceived! Without the trust of others you will be hard pressed to generate the sales needed to keep you in ... Views: 2079
Whether you are aware of it or not brain storming is a very large part of any success in business you may have online. All too often we get caught up in the day to day tasks involved in our businesses and use these accomplishments as our measure of success. Well true as it may be that there are ... Views: 2079
For any serious entrepreneurs working online in order to maintain their competitive edge it will be necessary to regularly conduct some type of online market research. It only stands to reason that if you want to excel in any area you must stay on top of the news for your selected industry or ... Views: 2079
Generally those who have the most trouble trying to utilize the media are those that have no real idea how it works. Simply because someone is a celebrity, or head of state, and has been continually highlighted in the media, doesn’t mean he or she truly understands the inner workings of the ... Views: 2078
Four simple strategies to help Shakira and you recover from bad press.
The VOICE continues to attract strong ratings thanks to millions of viewers who enjoy both the singing competition and the superstar coach/mentors. This season featuring Shakira, Blake Shelton, Usher and Adam Levine was ... Views: 2077
Everyone has heard of the 3 R’s of education: “Reading, wRiting, and aRithmetic”, but have you
heard of the 3 R’s of branding? They are Recognition, Reputation and Reaction.
Recognition: We want our products to be recognized. We want the hard work that goes into packaging our products and ... Views: 2077
Their Successors Often Lose Focus And Greatly Damage These Franchises
If you are of a certain age you will vividly remember the following names: Helena Rubenstein, Faberge, Germain Monteil, Trigere, Revlon, Elizabeth Arden, Max Factor, Schwinn, W. T. Grant, Montgomery Ward and Chuck Taylor. ... Views: 2076
Online forums are a great, yet often overlooked place to get free publicity.
If you've joined a membership site, purchased any type of software, website hosting, email service, or technology product then you're probably familiar with online forums.
Most exist for the purpose of building a ... Views: 2071
An artist statement is a necessary component of any professional artists’ portfolio or promotional packet.
When writing your artist statement, DO:
*Write in the first person. It is a statement, after all.
*Be brief, 2-3 paragraphs at most. Always err on the side of brevity. You can write ... Views: 2070
1. Reach out to past customers via phone, e-mail or direct mail. Remind them that you exist and let them know about new offerings.
2. Get active in online groups on LinkedIn. Find out where your target audience participates and get engaged. Answer questions, ask questions and be a ... Views: 2069
In order to increase your sales online it is important to overcome any resistance a customer may have towards making a purchase. Being it is impractical to address these concerns on an individual basis it seems targeting the most common factors is the best approach. It appears the typical buying ... Views: 2067
Monday night, I was checking out a network marketing forum that I occasionally go to, and there was a guy on there who had recently picked up Mike Dillard’s book, Magnetic Sponsoring, but was having some difficulty with what exactly the broad concept of attraction marketing really means. It’s ... Views: 2065
by: Geoff Ficke
For 100 Years Women Have Enjoyed the Luxury of Jean Patou’s Joy Fragrance
French furrier and tanner Jean Patou moved from Normandy to Paris in 1910 intent on building an eponymous fashion house. He opened Maison Parry and sold his entire collection in 1914 to a single ... Views: 2062
In life and business we all need to know an experimenter if we aren't one ourselves. These are the folks that push the limits, break rules, challenge barriers. These individuals don't see a wall as a wall but instead look at ways to scale it, go around it, go through it, or dig under it. ... Views: 2060
Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates and think of ways to be able to attain this.
There are also many tips and techniques being taught to these ... Views: 2054
When you persuade people, you converse with them. Your conversation may take more time depending on how you are going to take them to your way of thinking. Some says that when you talk more, there will also be more mistakes. For me, this statement may depend on how you negotiate your clients. ... Views: 2050
By now you should know headlines are the most important part of copy. At least when it comes to drawing your readers in and keeping them interested.
Here are four quick ways to craft compelling headlines; offer a solution, tell readers how to do it, ask a question or give a quantifiable ... Views: 2049
The most important part of a media campaign or public relations campaign is that you start. The best game plan is going to get you absolutely nowhere if you don’t implement it. If you can afford to hire a public relations firm or media consultant, search for a PR firm that understands you and ... Views: 2049
by: Geoff Ficke
An Example of Remora Marketing That Launched the
National Chain Drug Store Boom
Before the middle of the 20th century there were no national chain drug stores. The neighborhood pharmacy was typically owned by a local druggist. There were multi-door local groups of stores ... Views: 2047
Few years back blogging and digital marketing was much easier than now. People had to build some good content and after that, have some good PR blog commenting, to rank that blog or keywords. But, somehow, we should say people exploded blog commenting and forum posting, and now it has been ... Views: 2041
Have you always wanted to start your own business since the days of your childhood lemonade stand? Not sure what business to focus on especially in today's market? Did you know that the Information Marketing Business has seven unique advantages over any other proven business models?
Unique ... Views: 2041
Have you ever thought about statistics and ended up thinking of an airplane's floor path illumination? Well, true and tested statistics show us the true north just like the floor path illumination of an airplane helps us find the way out.
"If we look at digital marketing, it has not remained ... Views: 2037
So, you've chosen a show to showcase your business. You've done your homework in researching your chances for success at this show. You know who the targeted audiences and how many attendees are expected, the show's focus, how the show is marketed, where the show is held, who the show hosts are ... Views: 2035
It’s about time you tapped into your buried treasures, don’t ya think? I tell my clients all the time, that your list is GOLD. After years of networking and cultivating my contacts, I’ve been able to build a nice sized mailing list. I developed my own event and women’s network and although I ... Views: 2034
It is often best to seek the help of a third party service provider in B2B lead generation when doing it in-house proves to be quite difficult. For one, it is more effective and cost-efficient. Another, it provides more opportunities to improve one's business internally. Read this article to ... Views: 2030
When your company sells a service you'll realize it's simple to make easy money online by providing the service over the web. The only issue with attempting to make easy money online having a service is the fact that, you're restricted to just how much you are able to work in one ... Views: 2029
Financial planning companies in Singapore have been very proficient in providing the best solutions to those that need it. They are helping both end consumers and businesses manage wealth, business risks and estates among others. With the high necessity for these services, there is no wonder why ... Views: 2029