Are you someone who frequently makes plans to lose weight, get
a new job, go back to school, improve your relationship, but then . . . you just don’t do it?

Are you envious of people who have what you want, but somehow
you just can’t seem to do what it takes to get it for yourself?

We’ve worked with lots of people who told us they wanted to
change. They wanted a larger, more exciting, more successful life. But they also told us that they couldn’t stand to give up their special, favorite things. They knew they could be more true to their dreams,to their desire for a more fabulous life, but they “couldn't” give up pizza in order to lose that last 20 pounds.

One woman refused to give up the thrill of the bad boy in order to find a man who would make a good husband.

A young man told us he just wouldn’t forfeit the freedom to sleep in and go to the movies on the weekend when getting the promotion he dreamed of would require some take-home weekend work.

But the fact is, being fabulous requires your willingness to open yourself to a new identity – not the one you’ve been clinging to for so many years.

Those old habits are a “comfort zone” that keep you right where you’ve decided you belong.

But why do you need to belong right there? What do you get from belonging where you say you no longer want to be? Why be envious instead of opening yourself to a new life, the new life you claim you want?

You can’t make any real, significant change until you acknowledge that you don’t belong in that tired old place anymore.

So here’s a question. What do you lose when you give up your current identity?

And you will lose something.

Is it so important that you’ll forfeit a great, big, fabulous future just to stay in place? Just for a piece of pizza, a cheap thrill, and a lousy movie?

Think about it.

Judith Sherven and Jim Sniechowski, producers
of the "Bridging Heart and Marketing" Internet
marketing conferences for the soft sell community
invite you to grow your business by getting their
bonus audio "How To Build Your Soft Sell Marketing
Platform." Just go to: http://www.bridgingheartandmarketing.com/platformbonus

Author's Bio: 

Husband-and-wife psychology team and Internet marketers Judith Sherven, Ph.D. and Jim Sniechowski, Ph.D. pioneered a heart-based approach to Soft Sell Marketing. They’ve taken
that approach into producing “Bridging Heart and Marketing” - their unique, first-time-ever Internet marketing conference dedicated to the specific needs of the Soft Sell marketing community - for whom the typical hard sell "hype" doesn't fit.

By Soft Sell they’re referring to all the personal growth, healing and life-enhancement providers who market services and products. Unlike typical hard sell tactics, Soft Sell Marketing reinforces a caring and trustworthy relationship between marketers and the prospects and customers they want to attract.