Checklist for HCP Before Attending Medical Conferences

One of the most common goals for or medical conference attendees is to simply soak up as much information as possible. Depending upon your primary motivation for attending a medical conference, here is the list of things to do before you go...

As a Doctor/ Medical Practitioner, you tend to attend a Medical Conference quite often. At every medical conference, you attend, you will find something new to learn about your specific field. They provide an excellent opportunity to grow your network. One can exchange ideas, and even check out the competition you have worldwide. You can also gain global insight to improve your marketing and sales methodologies. But, “doing something” without having any idea why you’re doing it or what you’re trying to accomplish out of it is very important to analyze.

Planning can be made easy by making numbers of alternative viewpoints of the future benefits. Start your plan and prepare for a medical conference at eMedEvents.

For Learning Purposes:

For a learner, before attending a medical conference you need to understand the topic. How useful is the topic for you? What are the learning objectives you would like to get out of the medical conference?

The other part of your research would be on speakers, organizations, and associate CME credits earned. Knowing the speaker profile, about his expertise and experiences, will help you to concentrate more on the lecture. He might be the one who can guide you to further expertise.

Another important thing to do is to find out what people are saying about the subject online. Collect some basic information about the topic like the usage, benefits, problems associated, opportunities and future in the field of science. This will make you feel more involved with the lecturer/presentation that you are going to attend shortly.

If the medical conference or workshop is about a new technology to add to your armamentarium, refer to its usage online before you go.

For Networking Purposes:

Conferences can house hundreds or thousands of medical experts and scientific influencers. It is a great time to meet great people. They could be your mentors. So, it is important to know them before you actually meet them.

Prepare a list of people you are interested to meet. Know about their latest scientific involvements or achievements. Note down a list of questions to ask them when you meet.

Search their social profiles and get connected. A prior introduction of yours will make a positive impression. Start your conversation with the person by presenting your primary motivation for connecting with him.

For Job Opportunities:

Medical Conference are the perfect backdrop for ‘talent spotting’. There are many attendees who attended the medical conference for the first time, who eventually went on to become long-standing employees. Medical Conferences act as candidate pool for Healthcare Talent Acquisition Specialists.

It is always advisable to carry your profile or business card prepared professionally with you for a conference. You never know when you could meet someone who could be your dream employee.

Are you willing to spend a majority of your time networking during the conference? Connect with your peers and speakers before attending a conference now.

For Selling your Business:

For a healthcare physician, business is all about service to patients. Where else you can find a better place to promote your hospital/ clinic other than a medical conference?

It is recommended to take a hard and soft copy of your hospital profile briefly highlighting information about the amenities, special care/treatments you provide and specialized doctors engaged within. A business card clearly mentioning the contact details makes a handy way to exchange information.

The following Infographic would help you with the list of activities to do before you attend a medical conference.

Disclaimer:

However, medical conferences are a pool for pharma companies to grab talents. Healthcare physicians are the most important audience in pharmaceutical sales. Government regulations placed a heavy emphasis on disclosure of this kind of pharma involvement into healthcare. So, it is advisable to be aware of traditional marketing techniques like Gifting of things such as meals, travel expenses, books etc.