What do you know about people in India? Have you been to this country? Have you heard about semioticians in India? If yes, well then this article is an additional source for you, but for those who haven't heard about this, well, this is your guide. If you are going to visit a bookstore, and ask the staff where to find a book regarding semiotics, they will surely respond with a blank look, or worst, they may ask you back what do you mean, and let you define it. Isn't it funny? You are there to look for information, and not to give them.

Semiotics can be found anywhere, and to make things simple, the meaning of this is the study of signs. You may ask, what do you mean by sign? You may think that it is about traffic signs, pub signs or star signs, and others. Also, you may think of paintings, photographs, drawings, and photography sections. Well, the signs I am talking about is the element of language or other systems when it comes to communication, and pragmatics. Although this term may be less central now, it remains vital for anyone who understands it.

You may ask why semioticians in India are important.
This term is not institutionalized as an academic discipline. This is a study that involves theoretical stances as well as methodological tools. This is concerned with everything with a sign. Also, the study is not only we refer of a sign, but it is anything that stands for it. Keep in mind that these signs take the form of images, sounds, words, gestures and objects. As you can see, this is employed in the analysis of the texts or so called textual analysis. This text can be a medium as non-verbal or verbal or even both. It refers to a message that is recorded with writing, audio- and video-recording. Not only that, it is an assemblage of signs in a communication.

This is also good in a business. Let’s say that you are going to promote a product, of course there are signs that you need to indicate in order for the people to know what you are up to. You either write anything under your product that helps public to get what your product is all about, and the great uses of it. Semioticians in India are indeed very useful, so if you are going to seek help from professional semioticians, you can assure that everybody can identify your goal. It is very vital that you should get the right signs for your product, so you can ensure that your promotion will not be dumped.

We all know what are signs, but not all can identify the right signs in our daily life. This is the reason why semioticians in India still exist, in order to educate us and give an idea as to what signs are the best to make, or to use if we want to have a clearer communication among people!

Author's Bio: 

Sumit Srivastava is a Business Strategy Consultant which is involved in designing breakthrough marketing and business intelligence solutions derived from a blend of powerful fusion of knowledge and imagination. He occasionally writes articles in niche marketing segments, brand strategy and consumer insights.