The media and entertainment business isn't very completely different from different industries in terms of complexity and challenges in managing their operations. ERP for media industry may also help media firms streamline their operations, optimize processes, manage info flow and more.

The media and entertainment business is experiencing a speedy transformation in the way in which content material is consumed. The arrival of digital has fully modified the game. There is a necessity for brand new systems to fulfil rising shopper demand, drive margins and enable efficient manufacturing and management of creatives.

Businesses within the business are presently utilizing standalone options for broadcast operations, manufacturing, advertising and marketing accounting and so forth., leading to inefficiency and high costs. A centralized platform like ERP for media industry may also help media firms combine their numerous processes, drive effectivity and minimize expenses.

What is Enterprise Resource Planning (ERP) Software?

From the media and entertainment perspective, consider numerous actions and processes similar to broadcasting, ticketing, subscription, promoting, accounting, HR and so on., concerned in running a company. Now consider a platform that may combine and assist the corporate handle all these processes and actions from one place. All departments will use only this platform. Data entered by one department can be used by different departments. This is what ERP does. And it gives numerous advantages to a media firm together with:

  1. Complete content material lifecycle administration
  2. Managing gross sales & subscription
  3. Automating ad inventory administration
  4. Forecasting demand, income & profitability with greater accuracy
  5. Tighter coordination throughout the corporate
  6. Higher productivity amongst workers
  7. Better customer expertise
  8. Better accounting and financial administration
  9. Data analytics & insights

At Gemini Consulting & Services, we perceive the present and futuristic position of an ERP in the media and entertainment business. To understand how our skilled staff may also help you at each stage in your ERP implementation journey, contact us.

How ERP Helps Media & Entertainment Companies?

An ERP platform might help companies associated with media and leisure with its following options.

  • End-to-End Operations Management: One of the most important benefits firms that implement ERP get is that they're able to manage their whole operations from one system. ERP platform can deal with all processes, proper from content material to accounting. This helps corporations get a unified view of their operations, be agile, automate and optimize and reduce manpower.
  • Advertising Management: Advertisements are revenue drivers for media and entertainment corporations. But it's a quick and complicated exercise, particularly within the digital age. There are multiple issues to look at – ad spots, ad inventories, broadcasting and managing the payments and payments. ERP software gives you one succinct view of your promoting process and manages it. You can get all the mandatory information of your ad prospects, view the real-time status of your advertising sales, handle insertion orders and monitor revenues.
  • Customer Relationship Management: ERP gives all of the options of a CRM that will help you handle your subscribers. ERP for media firms delivers CRM capabilities to supply all the knowledge you want about your viewers, their account particulars and extra in a single, real-time view. You can use ERP for subscription renewal administration, buyer engagement and advertising and marketing.
  • Employee Management: HR is also a key element of the media and entertainment enterprise. ERP Solutions helps you store worker data, timesheets, attendance data etc., in a single place. It might help you in managing payrolls and expense studies of your employees. The platform additionally helps construct employee self-service portals for going away and journey approvals, employee advantages and information facilities.
  • Accounting & Finance: One of the core features of an ERP platform that each one company can use for accounting and finance management. From common ledger, accounts receivable and payable, cashflow administration, multi-currency administration and generating standard and customizable reports, the ERP can do all that to maintain your funds in order.

There are many different areas and processes like sales, marketing and company relationship etc., the place ERP can play a big position to boost effectiveness and save time.

ERP for Media industry - Digital Transformation

Media firms are digitalizing at a speedy tempo and the COVID-19 pandemic has accelerated their plans. The media and entertainment sector want to alter the best way it works and reinvent itself to fulfil the demands of customers. An ERP Software can play a vital position in accelerating and adapting to digital technologies. It can combine with programs and apps that will help you construct a related atmosphere. It can feed your Artificial Intelligence (AI) and Machine Learning (ML) fashions with information for automation. And, generally, it will probably assist your enterprise be prepared for a full-scale digital transformation.

Author's Bio: 

Business solution-centric Odoo Consultant and IT professional with about 11+ years of experience spanning Odoo delivery, Sales, pre-sales, Odoo product development, Odoo business consulting, outsourcing & ADM services in leadership positions.

• Has headed Practices for Enterprise Solutions ( SAP, Baan & Odoo )

• Experience across domains likeSales and Marketing, Logistics, Manufacturing, Retail, Chemical, Automotive maped to Odoo

• Extensive experience in large program delivery & business process transformation consulting (Odoo Consultant) for multiple programs

• Demonstrated experience in designing new product & service offerings and executing global Go-To-Market strategies for new offerings for new market penetration

• Proven leadership skills with balanced focus on people, processes & technology

• Pioneered the use of ERP systems in various Processing Industry

• Worked as Process Heads of Marketing, Sales, Purchase, HR, ERP Project deliveries and also worked as Business Heads for many companies like IBM, JKT, Denave India, FCS and presently at Apagen