Why is it that some people are thriving during these uncertain economic times, while others are struggling? Chances are those that are doing well have diversified their revenue streams; especially on the Internet. It’s amazing how many ways there are to legitimately make money on the Internet. ... Views: 1317
Whether you plan to create a bestselling book or via the Internet or you plan to go the traditional route with a major publishers, it will ultimately be up to you how you create, handle and release your freshly written masterpiece. Many new authors are under the mistaken impression that they ... Views: 1175
Look at many marketing campaigns and you might find one is pretty much the same as the other. There’s no major distinction between them.
To achieve the outcomes you desire, and stand out in the consumer’s mind, you must put your stake in the ground through market position, meaning stand up ... Views: 1121
One of the primary reasons most entrepreneurs won’t achieve the highest level of success in their business is their lack of effective marketing.
One of the most important types of marketing you need to learn is pull marketing.
As the name implies, pull marketing is persuading consumers to ... Views: 1209
As one of the most popular social networking sites online, Facebook provides you the opportunity to promote yourself, your site, your business, your events, and your clients.
Facebook, due to its social nature, creates a lot of opportunity to promote your products and services. However, this ... Views: 1216
Far too often solopreneurs try to do everything themselves. There is a train of thought that if you do all the work yourself you are saving money. The fact is you may be costing yourself and your business if you try to be a "Jack/Jill of all trades". Granted, when we first start out, it may be ... Views: 1156
Only people who are selling information about how to be an Internet Marketer are making money online! I can’t tell you the number of times I have heard this statement from someone who downloads a free report, buys an information product or enrolls in some type of a mentoring course. They get the ... Views: 1328
“Business is slow. The economy makes it hard to generate revenue. There’s too much competition.”
Comments like these are made each and every day. And yet, there are those who will tell you it has never been easier to build a successful business than today.
So what’s the distinction? ... Views: 1393
One of the greatest concerns I hear from emerging entrepreneurs is the fear of criticism. In order to avoid criticism, they will often downplay who they are and what they offer.
The reality is, the more visible you are the more you open yourself up to the judgment of others.
As you emerge ... Views: 1111
One of the most important things you can do as you grow your business is to know who your market is and what they want. A great way to find out what’s “hot” is to conduct online research. Although a great recommendation, many people have no clue where to begin. Often marketing experts tell you ... Views: 1568
Over the last few years countless number of authors have utilized the power of the Internet to market and sell their books. The question that begs to be answered is, "Are online book launches a viable way to market your book?"
Absolutely! However, you will find criticism from some who believe ... Views: 1065
If you're like most authors you have a very important message you desire to share with as many people around the globe as possible. With the information contained on these pages you are in a better position to achieve your goal. You will learn what you can do to reach large numbers of potential ... Views: 1281
An online best seller book (eBook) is a bit different from your traditional book, especially when it comes to the actual launching and marketing of your creation. An eBook's success depends heavily on how you present in on the Internet, where it will have to compete with hundreds or even ... Views: 1544
One of the most important aspects of running a business, any business, is keeping your customer in mind. As obvious as these sounds, not everyone does it.
A business cannot sustain itself without keeping the customer/client in the forefront. One way to fully serve your customers is with ... Views: 1235
I love business and I love what I do. What I don’t love, and truthfully, don’t even like, are the people who really don’t get what running a successful business is all about.
Sure, they may think they do, but when they are asked to do something that is inconvenient, they throw up their arms ... Views: 1980
Niche Markets
Narrow markets are often referred to as Niche Markets – A narrowly defined group of potential customers/clients. A niche market usually evolves based on market demand for a product or services. Niche markets can arise based on changes in society, technology or general ... Views: 1221
"Currently there's a 54-to-1 scam ratio among work-at-home job leads on the Internet," said Staffcentrix co-founder, Christine Durst, who screens up to 5,000 online job offers every week and rates them on her Web site. "That means that for every 55 [work-at-home] job leads that you find on the ... Views: 1148
"Money comes to your when you find a solution for your client's problems. The bigger the problem, the more money you will attract. It's as simple as that," Stephen Pierce. Think about the last product or service you purchased because you had a problem. It is likely you were willing to pay more ... Views: 1173
It never ceases to amaze me when I hear about or experience a company that forgets the basics of Marketing 101. Lots of companies use all the latest and greatest marketing strategies to attract business, yet forget one of the most effective forms of marketing; stellar customer service. It seems ... Views: 1356
Low cost reports have become a very popular way to not only get information to one's market, but to also generate handsome revenues. But where can you find great ideas for your report topics?
The answer is a close as your doorstep, television and computer. There is so much information ... Views: 1055
Ask most people what marketing is and they will give you the steps and strategies of marketing for an answer. There’s more to marketing than the mechanics. One very important part of marketing is the energy of marketing.
Energy marketing is an energetic connection with your marketing and ... Views: 1313
If you have certain expertise and want to market it, there is nothing better than teaching others. It has been said that teleseminars are one of the best ways to demonstrate your expertise to potential clients and market your business. In fact, leading teleseminars is an excellent marketing ... Views: 1262
Market Positioning is about being first in your customer’s mind; top of the mind awareness.
When customers, clients and potential clients think of products or services like yours, you want to be the one who comes to mind and the one they will do business with.
Positioning drives the market ... Views: 1006
One of the greatest concerns for those who do sell online is how to make sales stick and minimize refunds.
Selling someone a product or service is one thing. Making it stick is something else.
If you've been doing business online for any length of time, you know that making your sales ... Views: 1128
There are primarily two types of people who read my books, attend my seminars and listen to my Podcasts; professionals who are using (or will be using) the Internet in their overall marketing and those who are (or want to be) to making money exclusively from the Internet. The information I ... Views: 1056
We've all heard stories of people making boatloads of money online by selling information products. Yet for most people making their first $100 would make them very happy. You see, once you make your first $100 the next $100 is much easier.
One of the best ways to develop your first ... Views: 1178
It's amazing how many people will develop information products before they even know if there is a problem and desire for a solution. Some people have spent months, thousands of dollars and expended tons of energy developing very complex programs only to find out what they thought the market ... Views: 1068
For years I held back, thinking success was for others but not for me. It wasn’t until I was willing to step out in a big way that things began to change. And change they did! I went from struggling day-in and day-out to having an abundance of money, business, and impact.
Not only had my fear ... Views: 1432
What would life be like if you could decide moment by moment your state of mind? What if you could have complete control over your response to any situation life holds for you? What if you could live in the space of gratitude and appreciation regardless of the economy, loss, change or ... Views: 1271
Most people have heard you can make lots of money online by selling information products. Although this is true, it’s important to lay a proper foundation to get optimum results.
Understanding your unique selling proposition, analyzing the market, and identifying your target market – or ideal ... Views: 669
It takes work to build an online business. Anyone who tells you otherwise either hasn’t done so or they are blowing smoke up your backside.
There will be times when you’ll wonder whether what you are doing is actually working. Sometimes you’ll get immediate results, but that’s often not the ... Views: 1169
One of the most important steps you need to take in your business in order to fully serve your market is knowing your customers problems, concerns and worries. You must be able to answer this question, “What keeps my customers awake at night?”
In addition, you must understand their dreams and ... Views: 1031
Using the Internet as part of your marketing mix can bring with it interesting challenges; a primary one being the amount of competition for the reader’s attention. For the sake of this article I want to talk about two primary types of Internet buyers. There is the impulse buyer looking for the ... Views: 1030
One of the most fascinating lies we tell ourselves is if we believe something to be true, right or so, it must be. The fact is, much of what we try to convince ourselves and others as true is often a matter of judgment based on ego. If something is happening that we simply don’t approve of, then ... Views: 1644
Companies are constantly seeking the next new idea when it comes to marketing and sales. Fact is, some of the best strategies have been around for a long, long time. Take presentations – they have been a viable aspect of marketing for untold numbers of people. With the availability of ... Views: 1049
Far too often people say, “My business is not working.” Yet when they are given the solution for what to do, they don’t take advantage of it. For example, there was one Shark Tank participant I had a phone conversation with after he appeared on the show. He was frustrated that he didn’t get the ... Views: 1267
One of the most rewarding elements of having an online business is the opportunity to communicate with men and women around the globe. There are a number of ways this can be done:
Simple email messages
Ezines
Teleseminars
Blogging
Social marketing
Information ... Views: 713
The ability to gain and maintain market share can be increasingly challenging for many professionals. There are numerous reasons for this; competition, the cost of doing business, being viewed as an expert and knowing how to stand apart from the crowd.
An excellent way to position yourself or ... Views: 1895
Lately there's been lots of conversations, postings in forums and in social networks about whether or not Social Marketing is useful or a complete waste of time for authors. As with any form of marketing you have to decide what is most beneficial to overall goals. The fact is, Social Marketing ... Views: 1322
Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position. In essence blogs are ... Views: 1255
Recently, I held a free teleseminar to teach authors how to become an Amazon.com bestseller. Not only have I achieved bestseller status on Amazon.com, I have helped several clients do the same. I was amazed at how many people registered for my free call. Between this one and another I hosted a ... Views: 1179
I have been involved with the Internet for years. I use the Internet as a primary part of my overall marketing. I absolutely love what is possible because of it. However, it hasn't always been that way. When I first began my journey into cyberspace I had no idea that this would turn from a ... Views: 1061
Although the Internet is an incredible way to market your business and make a living, it is also one of the worst….if you don’t know what you are doing. Without proper preparation, what could be an amazing tool turns into massive frustration. If you have the correct systems in place you can ... Views: 1155
If there's one thing that pushes my buttons more than just about anything it's the people who absolutely refuse to listen to what the truth is about Internet marketing and making money on the Internet. No matter how many times they hear the truth, read it or watch it on a video, for some reason ... Views: 2320
It seems one of the greatest challenges for those new to the world of Internet Marketing is to know who to trust when it comes to who they are, what they know and have they truly accomplished that which they claim to be an expert at? Here are a few recommendations on how you can minimize getting ... Views: 1923
I've owned and operated my business for years. Nearly 15 to be exact. In this time I have seen ups and downs in the economy, watched numerous business start and within a short period of time end, and watched other businesses flourish. I am fortunate to be among those business owners who have ... Views: 1064
An important aspect of marketing has to do with what is referred to as Push/Pull marketing. Push/Pull marketing is exactly as it sounds. At times you are “pushing” information out to your market and at other times you are implementing strategies to “pull” consumers to you. Regardless of whether ... Views: 1078
In a recent conversation with a colleague of mine the topic of business integrity came up. Actually, I’ve had this type of conversation many times during the nearly 20 years I’ve been in business.
It seems in some circles the word integrity means something completely different than in other ... Views: 1153
Nowadays almost anything can be sold; tangible or intangible. Some have high profit margins while others have minimal. Some of the highest profit margin items are eBased information products sold as downloadable items. However, you can use information products as a way to build your database for ... Views: 1161
To know what solutions to offer your market you must know your market. Understanding the demographics of your market is essential to all you do.
The best way to know who your market is, is to do a demographics analysis.
The demographics of your market are their geographic location, age, ... Views: 1041