With the end of the year fast approaching, now is a great time to take stock of 2004. It is likely that your company set specific goals at the beginning of the year. As you review the past year, the question that must be asked is, "Have I achieved my goals? Has my company achieved the outcomes ... Views: 1142
Many people marketing with the Internet are utilizing a couple of very effective strategies to increase revenues and market reach. Newer marketers may believe these tactics are brand new and are some great “secret” recently revealed. Anyone who has been in marketing for any length of time knows ... Views: 1411
Teleconferences are fast becoming one of the most valuable strategies you can use to increase your market position, your opt-in subscriber list and your profit margins. You can quickly become known as an expert in your field and within your market through the power of teleconferences. ... Views: 2113
Teleseminars, also known as teleconferences and teleclasses, are fast becoming one of the most valuable strategies you can use to increase your market position, your opt-in subscriber list and your profit margins. You can quickly become known as an expert in both your industry and your market ... Views: 3276
f you’ve been in business for any length of time, there’s a strong possibility you’ve experienced the power of trusting your gut when making decisions.
On the flip side, you’ve probably had the experience where you had a strong feeling to do something, ignored the feeling and as a result, had ... Views: 841
You’ve finally done it. You’ve written the book. You’ve created the information product. You’ve developed the workshop.
You’ve also developed a nice promotional plan with radio being a primary way you’ll make your market aware of what you offer.
The challenge you feel is knowing how to get, ... Views: 1039
There is a process customers go through when buying your product. It is built on need and desire. The greater the investment on the part of your customer, the more you must build confidence, trust, and credibility in their mind. If you are selling $10 widgets, that’s one thing. If, on the other ... Views: 1297
I consider myself to be very grounded in logic. As well, I understand the principles and energy around the law of attraction. As such, on Facebook I belong to business groups, spiritual groups, groups that talk about manifesting and health and well-being groups.
Often, in the spiritual groups ... Views: 1330
Have you ever wondered how important that little voice inside is? The one that seems to give great guidance and insights...when we listen. Sure, there is the voice that tells us things are terrible. The one that creates doubt, fear, indecision and uncertainty. It seems lots of people are ... Views: 1764
Many experts think it would be great to book lots of podcast interviews in order to make a pitch. My response to doing this is… DON'T!
Podcast interviews are not meant for you to pitch your stuff. They are designed for you to create value for the audience.
It's really that simple. The more ... Views: 599
When I moved from Utah to Oregon nearly seven years ago I had the opportunity to experience marketing from a powerful perspective: a consumer in need of numerous products and services. As I settled in, I realized what an incredible opportunity this is for countless businesses to increase ... Views: 1216
When I moved from Utah to Oregon nearly seven years ago I had the opportunity to experience marketing from a powerful perspective: a consumer in need of numerous products and services. As I settled in, I realized what an incredible opportunity this is for countless businesses to increase ... Views: 1100
Get on the platform. Give an incredible presentation. Make a boatload of money selling your products and services on the back-end.
Can it really be this simple? Actually yes…when you know what you’re doing and you have the correct mindset.
Experts around the globe are making incredible ... Views: 1145
Long before my first book was published, I had dreams of being a successful author. Fantasies of making a great living from my writing filled my mind.
I created a whole story about what it meant to be a successful author. The life I would live, the people I would meet, the opportunities that ... Views: 707
Long before my first book was published, I had dreams of being a successful author. Fantasies of making a great living from my writing filled my mind.
I created a whole story about what it meant to be a successful author. The life I would live, the people I would meet, the opportunities that ... Views: 835
“I don’t have a list! What do I do?”
I have been asked this question countless times. My answer is always the same; start right where you are.
I’ve been making my living (and a great one at that) on the Internet for many years now. But it wasn’t always this way. There was a time when I ... Views: 1118
“You’re eating too many carbs. You need more protein. You won’t be able to sustain yourself,” come the warnings from the uninformed.
Often the warnings come from friends and family who are overweight, unhealthy, dealing with various all-too-common diseases. Those who consume foods that are ... Views: 678
Companies large and small are constantly seeking creative, high return strategies to increase visibility on the Internet. The quest for a high ranking position seems to be a never ending process. With most people there seems to be an endless search for the one answer on how to drive traffic to ... Views: 940
It never ceases to amaze me how much control over one’s health most people GIVE up. In reality, you have more control over your health than you may realize.
In a recent conversation with a nutritionist, the discussion of overweight and obesity issues in the adult population turned into a ... Views: 925
Push/Pull marketing is exactly as it sounds. At times you are “pushing” information out to your market and at other times you are implementing strategies to “pull” consumers to you.
Regardless of whether you are selling someone else’s products and services (affiliate sales) or your own, if ... Views: 1521
Are you proud of what you write? Will the message in your books make a difference to the reader? Do you KNOW your life purpose is to write?
If you answered yes to these questions the next question that begs to be answered is, "Are you learning as much as you can to create book launch ... Views: 1146
Some people claim to be committed to a plant-based eating protocol, but unless you’re 100% committed, anything can be used as an excuse to deviate from healthy eating. The holiday season, New Year’s Eve, birthday parties, stress, “just this once” and travel.
There’s plenty of other excuses ... Views: 684
Being a best selling author has been made a lot easier with the advent of the Internet, a place where book enthusiasts from all over the world can converge and hunt for their favorite titles. The Internet's open accessibility, however, does not mean every writer that goes online marketing route ... Views: 1632
Show Your Subscribers Real Results or Data
If you run a business that can offer case studies or data, you will get the best results by sharing these things with your list members.
For example, if you are an expert at selling books via Amazon.com, you can show real-life case studies of ... Views: 1188
As an authorpreneur you want your book to get in the hands of as many readers as possible. You also want to sell lots of books.
The more visible your book is and the more potential readers who know about your book, the more books you are likely to sell.
A great way to sell books is word of ... Views: 1250
Regardless of how much or how little marketing knowledge you have, it is essential to always know who your market is and is not. It’s also important to accept that your marketing strategy should change as your business changes. And of course you must know your limitations in terms of budget, ... Views: 1357
How often have you said, “Today’s the day!” regarding something you are committed to changing. Yet, by day’s end you either didn’t do what you said you would do or you did something that directly sabotaged your success?
Unfortunately, this happens more times than not. Whether it be to eat ... Views: 1619
How often have you said, “Today’s the day!” regarding something you are committed to changing. Yet, by day’s end you either didn’t do what you said you would do or you did something that directly sabotaged your success?
Unfortunately, this happens more times than not. Whether it be to eat ... Views: 1534
I just returned from a live event in Miami. What a great experience. Not only did I get energized by all the great information, I was one of the trainers AND I’m on fire with a renewed sense of why I’m in business.
If you’ve ever wondered if attending live events is worth it, I can assure ... Views: 655
The terrain of business, especially on the Internet, is changing faster than ever before. If you’re not up to speed on what’s going on, constantly learning and working with mentors who can show you to what is possible, you are likely to get left behind. Recently I had the opportunity to share ... Views: 1889
Successful authors need three things:
A book
Buyers
Marketing
A book is the obvious. Without a book you have nothing to sell. Without something to sell you can't make money.
Next, buyers; lots of buyers. This is again very obvious but for some reason many authors don't put much ... Views: 1249
Writers like to write. That’s a given. When you’re an engaging writer you do tend to build a following. One of the main reasons to have a loyal fan base is to generate a sustainable revenue stream. The more of a following you have, the more likely it is every book you put to market will make ... Views: 1311
It’s amazing when you cross your own invisible line from, “Ugh! I have to do this,” to “Wow! I get to do this!”
Such is the case with running. Never, in my wildest dreams, did I think I would enjoy, let alone love, running. But I do. A LOT! So much in fact, I regularly participate in local ... Views: 1126
No matter where you turn, fear seems to be a topic of conversation for so many. Turn on the news, read the newspaper, watch television…it’s there. Truth be told, there is a major shift underway. This shift can be frightening to some, enlightening for others. The fear comes from the outward ... Views: 1598
You’re finally ready to bite the bullet and invest money into Facebook advertising. Your goal is to find lots of people who will opt into your subscriber list and then jump at the chance to buy your products and services.
You have a budget. You’ve hired someone who claims to be an ad expert. ... Views: 974
There are numerous types of marketing: internal marketing, external marketing, online marketing, offline marketing, push and pull marketing to name just a few.
You also have attraction marketing, which addresses the area of setting intention, utilizing the law of attraction and visualization. ... Views: 1402
Kindle books are a great tool for lead generation. Most authors don't know this and as a result, miss a lot of great opportunity to sell products and services beyond their Kindle books.
It's not that you get any kind of information from Amazon on who buys or downloads your Kindle books; ... Views: 1803
Trends come and go. One day something’s hot, the next it’s not. Lately there’s been talk by millions of people about the law of attraction; think about what you want and it will manifest. Every month millions of dollars are spent on books, CDs, seminars, trainings and coaching sessions teaching ... Views: 564
Looking for a great way to position your expertise in order to sell more books? An extremely effective way to do this is develop an online mini course that directly ties into the topic of your book.
The fact is mini courses are simple to create and are viewed as very high value to the ... Views: 1315
Looking for a new way to get in front of potential book buyers? Try your hand at publishing a Kindle book. It's one of the easiest ways to get your material published...fast!
I couldn't believe how simple the process was from the very first attempt.
What's great is you don't need an ISBN ... Views: 1209
Has the thought of being in the movies ever appealed to you? Dreamed of having your own television show? Want to be seen by hundreds, thousands, and even millions of viewers? If you said yes, then video is for you. Video is one of the hottest marketing tools around. Not only is it great for ... Views: 1266
Has the thought of being in the movies ever appealed to you? Dreamed of having your own television show? Want to be seen by hundreds, thousands, and even millions of viewers? If you said yes, then video is for you.
Video is one of the hottest marketing tools around. Not only is it great for ... Views: 1624
When I first began marketing, there was no such thing as viral marketing, social media marketing or the Internet, as we know it today.
Getting the word out about your products and services was costly and, oftentimes, not very effective.
Authors, artists, indie songwriters and the like often ... Views: 1220
Book tours have been around for a long, long time. Before the days of virtual book tours, when tours were publisher-sponsored, covering several cities, book tours were very cost prohibitive.
Fast forward to today. Nowadays, most authors are responsible for their own book tours. This means they ... Views: 1384
Contrary to what many authors think, their greatest challenge is NOT writing a book. It's marketing and selling the book.
That's the bad news. The good, actually great, news is that authors have more opportunity today than ever before to reach readers from around the globe. It can even be ... Views: 847
Years ago many consultants, speakers and authors taught that we must work on our weaknesses in order to succeed. Then there was the period where we were told to only focus on our strengths.
The fact is, we must know both our strengths and weaknesses in order to fully position our offerings ... Views: 1384
If you’ve been thinking of trying a plant-based diet and shared this fact with family and friends, there’s a strong possibility they’ve warned you of the dangers of eliminating meat and dairy from your diet.
“Where will you get your protein?” is more times than not the big warning.
“You ... Views: 690
For most authors, writing the book is the easy part. Knowing how to market, gain visibility and sell books is what often stops potentially successful authors from reaching their greatest potential.
Here are just a few things to consider as you move forward…
You have to be able to engage your ... Views: 1305
A couple of days ago I read a post on Facebook about a woman who wrote a book on a topic I have great interest in. Being that it was a third party endorsement, I was even more eager to buy the book than if the author had touted the benefits of her own book.
Since there was no link in the post ... Views: 1148
In the time I’ve been a WFPB (whole food plant based) eater I’ve heard a cross-section of people give various definitions of what this is. Everything from absolutely no animal or dairy products to a little in moderation to eat as much as you want of animal products as long as you have plants in ... Views: 597