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Articles by Kathleen Gage

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By Kathleen GageRecently published1 topic

Is your Social Network involvement a plus or a disaster waiting to happen?

Daily men and women from around the globe join Social Networks because they "heard" it's necessary to join in the social network craze. Although Social Networks can be a great way to connect with family, friends, colleagues, current clients, potential clients and high school buddies they can also be a complete waste of time and a open invitation for trouble we often don't think about.

Primary topic: Internet Marketing

Internet Marketing

1,385 views

By Kathleen GageRecently published1 topic

Are You Really Who You Say You Are?

For years I “pounded the pavement” looking for opportunity. I tried just about everything; except one thing; being myself. What I discovered was this; as long as I tried to be someone other than who I am, my success was always an arms distance away. Are you trying to be someone you’re not? Or are you putting your unique self out to the world? Here’s a great example of someone (actually a whole family) who is being themselves. One of my favorite shows is Pit Bulls & Parolees hosted by Tia Torres. I’ll be the first to admit this show is not for everyone.

Primary topic: Internet Marketing

Internet Marketing

1,384 views

By Kathleen GageRecently published1 topic

The Major Barrier to Getting Your Book Published

Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent. The greatest barrier to entry is not getting started. Simple as that. The great news is this: the minute you post something, your writing, video or audio file is published. The bad news is this: the minute you post something, your writing, video or audio file is published. Good or bad, your information can be published with very limited effort.r

Primary topic: Internet Marketing

Internet Marketing

1,381 views

By Kathleen GageRecently published1 topic

Reduce Inflammation with a Plant Based Diet

Change won’t happen without change. Simple truth, but one many people lose sight of. Health issues abound, getting worse by the day. Obesity is on the rise, limiting the day-to-day activities of those who are bound by unhealthy weight. Disease is out of control with more people being diagnosed with preventable conditions such as diabetes, some cancers, heart conditions and inflammation. Yet, there are men and women every day who are making a change in what they eat to make a change in the way they live resulting in a better quality of life. The change? Plant Based Eating.

Primary topic: Internet Marketing

Internet Marketing

1,379 views

By Kathleen GageRecently published1 topic

Regret or Passion? Which Will Be Yours?

I once attended a retreat on how to live with passion and fulfill one’s life’s work. The facilitator posed the question, “If money was not an issue, yet you had to work full-time, what would you do?” Answering this question was a turning point for me. Now - years later - I am doing much of what came up in my answer. How would you answer this question? Ask yourself, “What am I good at? What do my friends say I am good at? What do I enjoy and feel passionate about? What do I think is important?” The key to your happiness may well be held in the answers.

Primary topic: Internet Marketing

Internet Marketing

1,377 views

By Kathleen GageRecently published1 topic

An incredible way to grow your business

Over the past couple of weeks I’ve hosted open Q&A calls where I hop on the phone and those who join in can ask me as many questions as they have in the time allotted. I’ve been offering these with no opt-in and no replay. It’s amazing how many people are showing up live. I suppose it’s because I am emphasizing no replay. The calls are being very well received. Lots of great questions and interaction. Yesterday’s call was one of the best.r

Primary topic: Internet Marketing

Internet Marketing

1,376 views

By Kathleen GageRecently published1 topic

From $10 in my pocket to this...

“Stop. Let’s go in here,” I turned to Wayne, as we drove down auto row just outside of Sacramento, California. After abruptly leaving a town in Nevada, I was starting my life over. With a little over 100 people in the off-the-beaten path town and having experienced my fair share of trouble, I was literally being forced to leave because of my bad choices and actions. Actually, I was 86’d from the town. You’ve likely heard of being 86’d from a bar. Well, I was such a master at mess ups that I got 86’d from the entire town.

Primary topic: Internet Marketing

Internet Marketing

1,376 views

By Kathleen GageRecently published1 topic

Leave Memories of Appreciation

What would life be like if you could decide moment by moment your state of mind? What if you could have complete control over your response to any situation life holds for you? What if you could live in the space of gratitude and appreciation regardless of the economy, loss, change or uncertainty? Seem impossible? If not impossible, difficult at best? Living is a state of appreciation no matter what may seem unrealistic and unattainable to many people. For lots of people it is. Yet for others it is believable, doable and realistic. It is a way of life.

Primary topic: Internet Marketing

Internet Marketing

1,375 views

By Kathleen GageRecently published1 topic

Conscious vs Mindful Eating

People are getting sicker by the day. Not great news, but true. When we know the truth, we are in a position to do something about it… if (and when) we have the desire to do so.

Primary topic: Internet Marketing

Internet Marketing

1,373 views

By Kathleen GageRecently published1 topic

21 Ways to Promote Your Book with One Blog Post

You’ve got the book. You’ve got the digital product. You’ve got the virtual training. Now what? Simple. Now you have to promote it. With all that’s available online, you have a wealth of possibility at your fingertips. One of the most effective methods for spreading the word, establishing credibility and positioning your message is through blogging. But it takes more than just posting on a blog. Let’s assume you have a book you are promoting. Once you have the blog post completed, then it’s time to put some targeted effort into sharing the post.r

Primary topic: Internet Marketing

Internet Marketing

1,372 views

By Kathleen GageRecently published1 topic

Create a Targeted, Problem-Solving Ethical Bribe To Build Your List

Most people have heard they should build an opt-in list. This is true. But it’s not just any list. Your greatest results come from building a targeted and responsive list. You will be in a better position to put sales on autopilot when you do. The best way to build your list is have a stellar gift you offer in exchange for someone’s name and email address. Mind you, it’s not any gift you need to offer. It must be enticing to the end user. It must solve a problem for them.

Primary topic: Internet Marketing

Internet Marketing

1,372 views

By Kathleen GageRecently published1 topic

Why Publishing a Book Increases Your Credibility

One of the best ways to position your expertise and be viewed as a thought leader is as a published author. Most people view book authors as bona-fide experts regardless of whether or not they are. In years past, the dream of wanna-be authors was to be published by one of the big New York publishing houses. Most authors still dream of a New York publisher, but the choices as recently as ten years ago were minimal compared to today.

Primary topic: Internet Marketing

Internet Marketing

1,372 views

By Kathleen GageRecently published1 topic

Is Your Website Visitor Ready?

Far too often people say, “My business is not working.” Yet when they are given the solution for what to do, they don’t take advantage of it. For example, there was one Shark Tank participant I had a phone conversation with after he appeared on the show. He was frustrated that he didn’t get the funding he had hoped for, and his site wasn’t selling much at all. Within seconds I identified a few glaring problems with his site.

Primary topic: Internet Marketing

Internet Marketing

1,371 views

By Kathleen GageRecently published1 topic

Identify Your Expertise for Market Influence

The best way to influence people’s buying choices is to offer something they can only get if they work with you or buy your product or those you recommend. What is your expertise? What sets you apart from others? And why should prospects choose you over your competition? This is a portion of what will define your unique selling proposition (USP).

Primary topic: Internet Marketing

Internet Marketing

1,366 views

By Kathleen GageRecently published1 topic

Testimonials Add to Your Credibility with Information Products

One of the most effective methods for you to enhance your credibility and trust with prospective clients is with strong testimonies. The place to strategically utilize testimonials are sales pages and landing pages. Authentic client testimonials are a powerful marketing tool. There are numerous benefits in using positive client feedback including:r • You will establish your credibility quickly.r • You can set yourself apart from your competition.r • You can quickly and easily show results other clients obtained when they worked with you.r •

Primary topic: Internet Marketing

Internet Marketing

1,366 views

By Kathleen GageRecently published1 topic

Video for Marketing and Credibility

Has the thought of being in the movies ever appealed to you? Dreamed of having your own television show? Want to be seen by hundreds, thousands, and even millions of viewers? If you said yes, then video is for you. Video is one of the hottest marketing tools around. Not only is it great for promotions, but when done right, viewers really feel that they’ve gotten to know you, and that translates to great marketing.

Primary topic: Internet Marketing

Internet Marketing

1,364 views

By Kathleen GageRecently published1 topic

Market Your Expertise Online Through Teleseminars

If you have certain expertise and want to market it, there is nothing better than teaching others. It has been said that teleseminars are one of the best ways to demonstrate your expertise to potential clients and market your business. In fact, leading teleseminars is an excellent marketing technique that virtually any expert would benefit from incorporating into their business and marketing model. There are several different types of teleseminars you can organize. You can host a one time teleseminar or arrange a series.

Primary topic: Internet Marketing

Internet Marketing

1,363 views

By Kathleen GageRecently published1 topic

Online bestsellers; utilizing Internet systems

If you're like most authors you have a very important message you desire to share with as many people around the globe as possible. With the information contained on these pages you are in a better position to achieve your goal. You will learn what you can do to reach large numbers of potential book buyers. I have been an author for many years and I can assure you, hands down, a well planned and well executed online promotional campaign can open up incredible opportunities both in the short term and the long term.

Primary topic: Internet Marketing

Internet Marketing

1,363 views

By Kathleen GageRecently published1 topic

Make this your most profitable year ever

With a new year upon us, now is a great time to put pen to paper and map out your coming year. Rather than kick back as the year comes to an end, this is the time to plan for a banner 2016. Rather than take a haphazard approach to what you are doing, determine what you really want to see unfold in the coming year. Granted, we can’t plan for everything, yet we can plan for a lot. As the saying goes, “Failing to plan is planning to fail.” Alan Lakein.

Primary topic: Internet Marketing

Internet Marketing

1,361 views

By Kathleen GageRecently published1 topic

Thunderclap; A great way to sell books

As an authorpreneur you want your book to get in the hands of as many readers as possible. You also want to sell lots of books. The more visible your book is and the more potential readers who know about your book, the more books you are likely to sell. A great way to sell books is word of mouth. Regardless of whether from industry influencers or “average” readers, word of mouth is “the cat’s meow” of book marketing. A powerhouse resource for recommendation and word of mouth marketing is Thunderclap.

Primary topic: Internet Marketing

Internet Marketing

1,360 views

By Kathleen GageRecently published1 topic

Self-Published Books Can Create Multiple Streams of Revenue - But Readers Need to Know they Exist

In the past becoming a self-published author was a very different experience from what it is today. There were many obstacles that are no longer limitations for today’s self-published authors. Not only was the process much more cumbersome than it is today, there was no such thing as Kindle, Nook or Apple iBooks. An author was limited to publishing physical books. Add to that minimum purchase requirements with offset printing of thousands of books, and often it was a recipe for disaster for many aspiring authors.

Primary topic: Internet Marketing

Internet Marketing

1,357 views

By Kathleen GageRecently published1 topic

12 Simple Ways to Sell More Books

Most authors want to sell books, but many never will. At least not more than a handful. The #1 way to sell books is to get yours to stand out from the millions of others that are out there. Below are 10 very easy to implement "stand out" ideas. 1. Article marketingr One of the oldest online marketing strategies is still one of the most effective. Writing articles that tie into the theme of your book should be very easy. After all, you are a writer. Even if you don't have a lot of time on your hands you can take portions of a chapter and create several articles.

Primary topic: Internet Marketing

Internet Marketing

1,356 views

By Kathleen GageRecently published1 topic

Sales - You’ve got it bass ackward

“I’ll invest in sales training as soon as I make the money to do so.” I can’t even begin to count the number of times people have said this, all the while struggling to make sales. For some reason, they believe that they are going to figure out what the problem is with their sales results when they’ve been dealing with the problem for a long time. Chances are the problem is not knowing how to have a sales conversation. When sales are slow, people give a few standard reasons: 1. Slow economy 2. This is a tough industry 3. People are tight with their money right now.

Primary topic: Internet Marketing

Internet Marketing

1,354 views

By Kathleen GageRecently published1 topic

Top reasons authors won’t market… but should!

Successful authors need three things: A book Buyersr Marketing A book is the obvious. Without a book you have nothing to sell. Without something to sell you can't make money. Next, buyers; lots of buyers. This is again very obvious but for some reason many authors don't put much thought at all into how they will find buyers or the buyers will find them. They seem to think the book is simply going to sell. Not so. Virtually any author needs to have a hand in connecting book with buyers.

Primary topic: Internet Marketing

Internet Marketing

1,353 views

By Kathleen GageRecently published1 topic

Blogging a book is easier than ever and other benefits of blogging

I’ve been blogging for years and can’t imagine not having this avenue for getting my message out to market. Blogging also allows me to build community, position myself as a thought leader in some circles, generate revenues and write about virtually anything I want to teach on or express my opinion on. I’m always amazed when someone doesn’t seem to understand the value of blogging. There are so many benefits of starting and maintaining a blog. Without a doubt, the return on investment far exceeds just about anything you can do to grow your business. Building communityr

Primary topic: Internet Marketing

Internet Marketing

1,351 views

By Kathleen GageRecently published1 topic

Is Blogging Necessary?

Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position. In essence blogs are no different from other marketing channels. Blogs are designed to deliver results, position you and your company and establish credibility.

Primary topic: Internet Marketing

Internet Marketing

1,351 views

By Kathleen GageRecently published1 topic

#1 Rule of Affiliate Marketing and Sales

Recently someone asked me what I think the #1 rule of affiliate marketing is. Actually, there’s more than one top rule, but here’s top of the list. #1 RULE: Pay your affiliates what you owe them when you owe them. Nothing can sour an affiliate relationship faster than you owing someone money or not paying them when you agreed to. Another rule: Pay them what they really earned. The best thing to do to avoid any confusion is to assure ahead of time the affiliate knows when you pay, how you pay and if you hold back any money in case of refunds.

Primary topic: Internet Marketing

Internet Marketing

1,349 views

By Kathleen GageRecently published1 topic

Getting Published has Few Barriers to Entry

Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent. The great news is this: the minute you post something, your writing, video or audio file is published. The bad news is this: the minute you post something, your writing, video or audio file is published. Good or bad, your information can be published with very limited effort.

Primary topic: Internet Marketing

Internet Marketing

1,348 views

By Kathleen GageRecently published1 topic

Authors: Should you be selling in bookstores?

With the convenience of shopping from one’s couch or office, why would anyone take time to go to a traditional bookstore? Actually, there are many reasons. Readers of all ages love the experience of walking into a physical bookstore, grabbing a cup of coffee to sit down and read a few favorites before making a buying decision. However, massive bookstores are not always the stores of choices for today's book buyer. One reason is the closure of chains like Borders. Secondly, many prefer to shop at independent stores. Great opportunityrnr

Primary topic: Internet Marketing

Internet Marketing

1,346 views

By Kathleen GageRecently published1 topic

Authors...How to Use Visibility to Generate Revenues

Are you a nonfiction author who uses your writing to fuel revenues? Do you want to use books to generate interest in your other services and products such as information products, consulting, coaching and/or speaking? Whether you’re a seasoned author, or first time author, books are a great way to build a loyal following, drive traffic to your various offerings and generate revenues.

Primary topic: Internet Marketing

Internet Marketing

1,346 views

By Kathleen GageRecently published1 topic

Keep The Long-Term Results In Mind While Building A Responsive Opt-In Subscriber List

One of the most important things you can do as a list owner is have empathy for your subscribers. What this means is, don’t abuse them.

Primary topic: Internet Marketing

Internet Marketing

1,343 views

By Kathleen GageRecently published1 topic

The Online Journey Must be Planned to Be Profitable

Many people dream of making six and seven figures a year online. They’ve heard outlandish results experts in any number of industries have gotten and hope to achieve the same. Is it really possible to build a successful and profitable online business? Absolutely. But before you can generate fabulous revenues from the comfort of your home, or virtually anywhere in the world, you have to build a solid foundation to support this growth.r

Primary topic: Internet Marketing

Internet Marketing

1,343 views

By Kathleen GageRecently published1 topic

What Will It Take For You To Make The Changes You Know You Need To?

Have you ever had reality hit you smack dab in the face yet chose to deny it. A quick look around would indicate virtually everyone has done this at some point or another. The fact is we may know there are changes we should make to live a more quality life, but don’t. We often postpone taking the initiative to make the change because the thought of the change is more painful than continuing a behavior that may not be serving us at the highest level.

Primary topic: Internet Marketing

Internet Marketing

1,343 views

By Kathleen GageRecently published1 topic

You can’t rest on your past successes

In the years I’ve been marketing and selling online, I’ve consistently watched people struggle in their attempt to get visibility for any number of eBased products they hope to move. Whether it be gaining visibility by way of a giveaway for the purpose of building a list or selling an eBook, teleseminar, webinar or home study program to additionally generate revenues, most fall short of their desired outcome. There’s a very simple reason for this: left to our own devices, it’s incredibly difficult to get the traction we need to make a dent in our efforts.r

Primary topic: Internet Marketing

Internet Marketing

1,337 views

By Kathleen GageRecently published1 topic

Don't put me on your mailing list!

Answer me this... why is it when someone opts-in for a report, ezine, eBook, teleseminar or whatever it is that is offered from a website, blog or landing page there are some subscribers that think it is okay to begin sending their information to the person they requested the information from? It is likely that many of us who provide lots of opportunities for people to opt in for something get unwanted and "not asked for" information sent to us or worse yet, someone subscribes us to their list without our permission. You know what? It is not okay to do this.

Primary topic: Internet Marketing

Internet Marketing

1,336 views

By Kathleen GageRecently published1 topic

Write Your Book by Creating the Right Routines

If you’re thinking of writing a book, one of the most beneficial things you can do (at least for most people) is have a writing routine. I’ve written several books, created countless information products and launched quite a few live trainings. All of this, and more, was accomplished by having routines and discipline while creating the “thing.”

Primary topic: Internet Marketing

Internet Marketing

1,335 views

By Kathleen GageRecently published1 topic

Social Networks... are they for you?

If you’ve been on the Internet for even a short period of time you have likely heard that Social Networking is the latest and greatest hot thing on the Internet. In many ways it is. However, as much as Social Networking can help you build your business, it can be a huge waste of time. You will hear mixed reviews of whether or not Social Networking and Social Networks are worthwhile. The fact is, hundreds of millions of people use Social Networks. Social networks can be used both personally and professionally.

Primary topic: Internet Marketing

Internet Marketing

1,334 views

By Kathleen GageRecently published1 topic

Teleseminars - 3 Effective Types You Can Offer

Offering teleseminars as a part of your services is a great choice for many entrepreneurs. Knowing which is the best can be a challenge. There are dozens of "types" of teleseminars to choose from. Below are three very popular types. Preview Callsrnr

Primary topic: Internet Marketing

Internet Marketing

1,333 views

By Kathleen GageRecently published1 topic

Why are you in the business you are in?

Have you given thought to why you do what you do? Why are you in the business you are in? What motivates you to work with the clients you work with? In the last few years the energy of business has shifted dramatically. With all the spirit-driven businesses currently in existence and those that will be created there is an incredible shift taking place. If you are reading this chances are you are aware of this transformation. If you are not yet aware of the shift the fact you are reading this means there is a slight ray of light shining through your consciousness.

Primary topic: Internet Marketing

Internet Marketing

1,333 views

By Kathleen GageRecently published1 topic

#1 Way to build market reach, position expertise and generate great revenues is with speaking

If you love to speak on the platform, you’re really good and you have outstanding material, getting paid to speak is a great way to make a living. The dream of many experts is to have a full calendar of paid speaking engagements. Nice dream and yet, for some, it is far more profitable to create complimentary speaking opportunities to “showcase” their expertise. How can this be? After all, if you get paid right out of the gate, it’s like a bird in the hand being worth more than two in the bush.

Primary topic: Internet Marketing

Internet Marketing

1,332 views

By Kathleen GageRecently published1 topic

Productive…or not… it’s your choice

Seems lots of people are “doing it differently” in 2015. No resolutions, no goals, no pen to paper with “this is what I am going to do.” There’s a trend underfoot of simply going with the flow. Not that there is anything wrong with going with the flow… people have been doing this since the beginning of time. But there is something to be said with writing down what we want.

Primary topic: Internet Marketing

Internet Marketing

1,331 views

By Kathleen GageRecently published1 topic

A Surefire Strategy to Gain Visibility While Making Lots of Money

Today’s consumer is flooded with messages attempting to grab their attention and place a particular product or service first and foremost in their minds. Methods of advertising that may have been effective in the past are, in many cases, actually counterproductive. The sad truth is that many businesses continue to market and advertise as they have for years without determining if they are getting a reasonable return on investment. Today’s customers are far more sophisticated. They don’t want to be blasted with advertising; they want valuable information provided to them.

Primary topic: Internet Marketing

Internet Marketing

1,324 views

By Kathleen GageRecently published1 topic

Authors… Mentors Can Spark Your Marketing Flame

Ask most authors if they want their books placed in the hands of lots of readers and they look at you as if you’ve lost your mind. “Of course!” they quickly respond. When you ask what they are doing to market they again look at you as if you have lost your mind and blurt out some excuse as to why they are not marketing their books on a consistent basis. The danger for many authors is how isolated a profession writing can be. This can be a blessing on the one hand and on the other hand one of the greatest obstacle to success.

Primary topic: Internet Marketing

Internet Marketing

1,324 views

By Kathleen GageRecently published1 topic

Do you resist or accept the unexpected?

What do you when plans get thrown to the wind? Do you resist, fight it and wonder “Why is this happening to me?” Or do you simply accept it and choose to do something else? Today was such a day for me. I live in an area where we rarely get snow. When we do it’s often an extremely light dusting. Today I woke to about eight inches of snow, branches breaking on trees and subsequently losing power. The snow was coming down fast and furious with no end in sight.

Primary topic: Internet Marketing

Internet Marketing

1,324 views

By Kathleen GageRecently published1 topic

Viral Marketing; Indie Writers', Singers' and Artists' Best Friend

When I first began marketing, there was no such thing as viral marketing, social media marketing or the Internet, as we know it today. Getting the word out about your products and services was costly and, oftentimes, not very effective. Authors, artists, indie songwriters and the like often went unnoticed, simply because they didn’t have the knowledge or financial resources to do effective marketing campaigns.r

Primary topic: Internet Marketing

Internet Marketing

1,323 views

By Kathleen GageRecently published1 topic

A Hidden Reason You May Not be Generating Revenues Online

“I’m not making any money!” comes the frustrated battle cry. “It’s easy for you, but I have not figured out how to make this thing work!” Recently, lots of people who have been trying to make money online are likely chanting these statements. Yet others are chanting, “Great times! Great times! Great times!” Which begs the question, “Why are some people making money online while others are not?” There are so many factors involved as to why one does and one does not make money by way of the Internet that to pinpoint it in this article may not be feasible.

Primary topic: Internet Marketing

Internet Marketing

1,321 views

By Kathleen GageRecently published1 topic

A Simple Formula for Fast, Easy and Profitable Product Development

When became a professional speaker nearly 16 years ago something I heard over and over from seasoned speakers was to develop product. These sage words made a huge difference in the success of my business. Why? Because no matter what is happening with the economy having various information products such as books, eBooks, eReports, transcripts, and MP3's, can make a huge difference in a so-so revenue stream to one where you can generate thousands upon thousands of dollars of passive income.

Primary topic: Internet Marketing

Internet Marketing

1,319 views

By Kathleen GageRecently published1 topic

Creating a Landing Page that Converts

A landing page is also known as a squeeze page and lead-capture page. The amount of information on the page is usually determined by the cost of the item you are promoting. Free eBooks require much less information than something costing hundreds of dollars.

Primary topic: Internet Marketing

Internet Marketing

1,319 views

By Kathleen GageRecently published1 topic

Do You Have the Onset of Adult ADHD?

With so many things vying for our time and attention, it’s more important than ever to have strategies in place that allow you to get the most out of the time you put into your business. Lots of people joke about how little time they have in their day and that their attention is spread in many directions. Some go as far as to say they have ADHD, which seems to justify their lack of focus and short attention span. Adult ADHDr

Primary topic: Internet Marketing

Internet Marketing

1,318 views

By Kathleen GageRecently published1 topic

Sell more books by answering three questions

Many nonfiction books are created to solve a problem or teach prevention of a specific outcome; often doing both. When marketing you need to know what problems your book can solve or what it is designed to prevent. Take a book on health and nutrition; some are designed to help the reader lose weight thus solve a problem. Others are intended to help the reader avoid strokes, heart problems, cancer or any number of life altering diseases thus preventing a problem at some point in the future.

Primary topic: Internet Marketing

Internet Marketing

1,318 views

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