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For vendors who are getting interested in advertising and marketing the products and services to the federal government requires in the first place to have wide comprehension and various tips on what is a GSA contract. What is a GSA and how could vendors win it? GSA stands for General Services ... Views: 896
In recent years, the world has become increasingly enamored with the realm of Social Media. There are literally hundreds of differently themed social media websites that are beckoning for your attention, as well in the investment of your time, energy and resource capital to hopefully cash in on ... Views: 1133
Industry prices are only part of the story
Paperback books typically sell for around $15-20 and most people would look at industry rates in setting prices for that type of product. However, that is not the only thing we should consider in terms of price setting. Business owners often think ... Views: 777
Our perceptions sometimes get us in trouble. We might believe someone is thinking something about a situation, only to realize we were completely off base. Communication is the key to determining what someone is thinking, but absolute communication is not always possible. As business owners, it ... Views: 1606
We’ve all faced it. (And if you haven’t yet, I promise you will.) At some point during your life as a business owner you will encounter the prospective client that, for whatever the reason, strings you along.
It might be because they are someone who always struggles to make a decision. Or ... Views: 883
Whether you are selling your services to small business owners or big corporations, one of the best ways to get face-to-face with your ideal clients is by sponsoring and exhibiting at events.
But because sponsorships and exhibits require a significant investment of your time and money, it’s ... Views: 710
The most valuable asset I have in my business is my client relationships. Even if you stripped away everything else I had, with those relationships, I’d be able to build it all again.
The big “but,” however, is that creating those relationships doesn’t happen overnight, nor does it happen by ... Views: 730
Have you seen that new commercial from Staples? I absolutely love it! It’s about a small business owner named Dave who is the one and only person responsible for, well, just about everything that needs to get done. (If you haven’t seen it, you can watch it here.)
Because we have to be so ... Views: 852
Question: “Hi Angelique, I have a great service I want to sell into the corporate market. I know which department I should be targeting. But how do I get the names and email addresses of the people I need to speak with?”
- Carrie B., Washington, DC
Angelique’s Answer: Thanks so ... Views: 788
Whenever I speak to a group of micro business owners or solopreneurs about selling to high-paying corporate clients, there’s one “objection” I hear more than any other: “Angelique, doesn’t it take a loooooooong time to land corporate clients?”
My answer to that is always the same: “That ... Views: 751
It can be one of the most frustrating things to happen in your business. Everything seems to be rolling along smoothly with a prospective client. The money is “practically in the bank.” And then suddenly, nothing. Not a peep. They’ve gone radio silent.
What happened? Was it something you ... Views: 857
A lot of people believe that selling to corporate clients is a lot harder than selling to small business owners. I, of course, disagree entirely.
Unlike in the online marketing world, where you need marketing “funnels” and “escalators” and other so-called sales strategies, selling to the ... Views: 677
If you’ve ever been to a marketing seminar or read a marketing book, then you’ve likely come across the term value proposition. I’ve never liked the term very much because it sounds like corporate gobbledygook. But really, a value proposition is simply the collection of reasons why a client — ... Views: 757
In the last issue of Brilliance!, I shared how using content like white papers, special reports and case studies can be an effective way to build a list of potential corporate clients interested in buying your services.
However, once you’ve created your content, you then need to develop an ... Views: 628
I've noticed an alarming trend: small business owners offering too many different services. They are trying to be all things to all people… and the results can be disastrous.
This issue has come up a lot lately with my private coaching clients, during new client Opportunity Calls, and even in ... Views: 902
Corporate clients can't buy from you if they don't know about you.
And most of them are so overworked that they don’t have time to find a needle in a haystack.
Instead, they'll ask colleagues or even other vendors if they “know anyone good.” They'll look in their own Rolodex to see who ... Views: 633
According to a study by Vistaprint, the average small business owner spends about 8 hours a week on marketing efforts. Whether you think that sounds like a lot or a little, you no doubt want to get a good return on anything in which you invest 20 percent of your time!
So how can you simplify ... Views: 625
Giving a “signature” name to your system, product or program is a great way to distinguish your offering in the marketplace. Anyone can provide a marketing workshop, but only YOU sell the “5-Step System to Dazzle Their Socks Off” marketing workshop, for example.
Having a signature name can ... Views: 930
When it comes to attracting more clients, one area where many small business owners and entrepreneurs get hung up is around how to have an effective “sales conversation” with a potential client.
This is especially important if you get nervous or anxious when it comes selling, or if you don’t ... Views: 984
I once read an article from the Direct Marketing Association that said at any given time, you could expect that only about 3% of your target market is actively looking to buy the type of product or service you offer. THREE PERCENT!
So if the other 97% is not looking for you… you have to go ... Views: 1159
Have you ever found yourself overwhelmed by a problem or challenge, but when you spoke to someone else about it, they immediately saw a straightforward and obvious solution?
As humans, we tend to over complicate things. And that’s especially true when it comes to small business owners and ... Views: 639
A lot of small business owners that I meet find themselves very confused about what it is that their target customers really want. And by that I mean: What is the transformation or figurative “after photo” your customers desperately desire that will get them to take action right now to buy your ... Views: 571
When deciding how to price your information products or services, having lower rates doesn’t always mean you will attract more clients. And, in fact, it can mean the clients that you do attract are not necessarily the ones you want.
Aside from the obvious benefit of earning more money, higher ... Views: 631
Publishing an ezine is still one of the most powerful forms of self-promotion available to small business owners today. It’s cost effective. It can be automated. It’s fast, flexible and scalable. And, if used well, it allows you to become someone your market knows, likes and trusts. But as with ... Views: 719
Email marketing to your opt-in list is one of the most effective — not to mention affordable — types of marketing there is. Assuming you’ve built a solid list of people who are interested in the type of information or services you provide, the next critical ingredient is getting your audience to ... Views: 1416
For as long as I can remember, I’ve hated — I mean absolutely hated — pumpkin pie. But I haven’t wanted to hate it.
I love pumpkin.
I love cinnamon.
I love the yummy, flaky crust.
And every Thanksgiving, when the rest of my family is chowing down on their delicious-looking pie with a ... Views: 823
To be a successful solopreneur or small business owner, it’s absolutely imperative that your business has a clear focus. What do I mean by focus? Simply that you know what you offer, why you offer it and to whom you offer it.
That sounds easy enough. And yet so many entrepreneurs are ... Views: 658
If you’re a service-based business owner — and particularly if your clients fall in the realm of traditional companies — the ability to write a strong business proposal is paramount to bringing in new business consistently and easily. Yet, if you’re not careful, you can end up spending a lot of ... Views: 982
Examples of good (and bad) marketing are all around us. By modeling the pros, you can cut the amount of effort it takes to create your marketing materials, and you can drastically improve the results you’re getting. The key is simply to know where to look and what to look for. These five places ... Views: 661
What Every Solopreneur Needs to Know Before Doing Another Media Interview
“The media loves two kinds of people—experts, whom they misquote, and victims, who they exploit.” – Joe Palca, National Public Radio
Just for the record, I don’t actually agree with the above quote. But I know it’s ... Views: 670
As I was preparing to abandon Corporate America in order to step into solopreneurship, I remember thinking that achieving work-life balance would be soooooooooo much easier after the switch. After all, I’d be working at home. What could be more convenient?
“Just think of all the time I’ll ... Views: 920
A few weeks ago, I listened to a teleseminar about how to grow your opt-in list to 100,000 subscribers and beyond, when one of the guests shared a great tip. He said, “Think of the online sales process as TLC: Traffic = Leads = Customers.”
That’s simple enough. But how do you drive more ... Views: 842
When you’re starting your own business, one of the first things you’re likely to do is create a website. After all, in today’s business world, companies and professionals without a website are seen as less credible.
Unfortunately, many solopreneurs think they need to spend big bucks to create ... Views: 844
Credibility is one of the most important “intangibles” a business has. Traditionally, business owners built credibility over time through repeated positive interactions with their customers or clients—usually through face-to-face meetings or telephone conversations. But in today’s world, where ... Views: 704
It might sound counterintuitive to talk about increasing your income when it seems like the rest of the world is complaining about how bad the economy is. But savvy business owners know that there’s no such thing as a “bad market.” In fact, some of the biggest fortunes have been made thanks to ... Views: 616
It’s called the 10-10-10 rule, and it’s the brainchild of best-selling author and business mastermind Suzy Welch. In the April issue of Glamour, Welch explains that she developed the strategy about 10 years ago when she felt her life was living her, not the other way around.
“My ... Views: 582
You never know when disaster or unexpected tragedy is going to strike your home and family. Well, I would say that your best bet is to be prepared ahead of time so that if you are affected by a wind that is produced by a storm you are ready to lessen its damage. Tornadoes, hurricanes, hail ... Views: 550
I'm experiencing resistance to writing this blog. I feel angry, frustrated and distracted by, well … It’s more that I’m allowing myself to get distracted; that way I can avoid being with what I don’t want to be with.
You might be asking – as I would, if I were you, why I’m resisting writing ... Views: 1479
Lottery systems allow you to a lot in cracking the secrets from the lotto technique. one problem to consider in playing these lotto games is usually that, you ought to generally try and think exterior the field. Certainly not be much too complacent about enjoying using your favorite odd phone ... Views: 1074
You know your business is not running at it’s maximum efficiency. You have a high need to turn this around, and after reading a bunch of articles, taking to people you trust, you know you need help but don’t know exactly what kind.
The people you know and trust that have helped you along ... Views: 833
If you look around at the losses in the job market, the crush of the housing industry, the financial woes of the car industry; and, any personal events in your life, it’s no wonder the slide into despair is common place for many today. As one of our clients found himself on that downward ... Views: 1556
What is Business Coaching is focused on change towards a positive direction. It can be achieved through acquisition of new skill sets, building upon the great traits which might be already set up, and adjusting behavior and practices deemed to be unproductive or counterproductive. These changes ... Views: 690
I read on the back of a car many years ago a bumper sticker that read “Question Reality!” Up until that time my life had been a mish mash of confusing circumstances, and it was a revelatory experience to take these two words deeply into my soul. I breathed deeply and felt as though I’d been ... Views: 1940
“Thank you for your business. Hope to see you again soon.” How many times have you heard that in your life as a consumer? As a business leader what irks me most about that statement is the word “hope”. Hope is not a business strategy, yet our team members use it as a parting gesture as our ... Views: 1044
Social media has changed the way marketing evolved over time, and especially these days, traditional marketing has become passé. Now, social media alters sales pitches into a “listen-pull-engage-then push” kind of style of pursuing. Here are some tips straight from ... Views: 2018
“Can’t get there from here” is a New England statement that has to be said with a very thick New England accent. It’s used because, especially way up north, all roads do not connect. And wouldn’t you know it. This idea applies to business too. “Here” is a work environment where employees are ... Views: 1768
Are you contemplating starting your own business? Have you been contemplating it for months, years even? If the idea of having a business is appealing but you are still hesitating regarding the area or sector of your business, read on, as the following points might just provide you with the ... Views: 2024
The benefits of coaching are endless: it brings clarity, provides accountability, keeps you on track, helps you discover the right direction, etc. However, different segments of customers benefit from coaching in different ways, and there are naturally some specific benefits for small business ... Views: 1415