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Small Business Marketing Articles
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- ***Marketing Basics: Creating an Effective Customer Profile - by Submitted on Sep 28, 2009 from Paul KeetchThe key to building a successful marketing campaign is to really understand who your prospect is, what frustrates them and what they dream of for the future. I would suggest developing a customer profile that clearly details the specifics about your most common customer. Starting this ...
Views: 1634(38 votes) - ***Marketing Plan Basics: Situation Analysis - by Submitted on Sep 25, 2009 from Paul KeetchTo write a truly effective marketing plan for your business, you must have the basics in place first. One of the most basic, yet often overlooked elements of a marketing plan is the situation analysis. This situation analysis will provide the context for the proposed plan of action and must ...
Views: 3317(21 votes) - Create a powerful year end plan for your business - by Submitted on Sep 23, 2009 from Shona PartridgeDo you have a strong, detailed plan in place for your business? Have you planned ahead, knowing what your end of year goals are? Don't worry if you haven't quite got the plan worked out - help is at hand! The guidelines in this article should give you more clarity. Many small business owners ...
Views: 781(3 votes) - Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With - by Submitted on Sep 22, 2009 from Suzanne EvansStep one in growing and launching a business is what I call Grow Up. Get your mindset for entrepreneurship. What this means is that maturity does not solely come from experience, age, wisdom or longevity. It comes from decisiveness. When you decide to stop living small and embrace your ...
Views: 749(2 votes) - What’s Your Motivation for Marketing Your Coaching Business? - by Submitted on Sep 22, 2009 from Suzanne EvansSometimes I get a question from people, "How do you stay motivated to market?" That question, I have to be honest, always worries me. Close your eyes for a second. This is a silly, fun exercise. Go back to middle school or high school to that crush. That crush on whoever it was – a teacher, a ...
Views: 762 - ***Profit on an Old Grove: The Last Hurrah - by Submitted on Jul 12, 2011 from Emily Erickson-SandstromThe old orange grove had seen its last bearing days years ago. The trees were ancient gnarled and unattended. Everyone knew there was to be no citrus coming from there. It was the 1920s in south Florida, then a backwater swamp populated by vacationers who spent all their cash and never could ...
Views: 2439(17 votes) - How To Setup Blog (1) - by Submitted on Sep 16, 2009 from Veronica Tan BKBefore you even start to setup blog, you need to set your main topic for your blog. Decided if it is going to be an MLM blog or a blog on pets or relationships, etc… Once you have decided your main topic, content is next keeping in mind various keywords tools that you can use to improve your ...
Views: 837(2 votes) - How To Generate Ongoing Network Marketing Leads (1 ) - by Submitted on Sep 16, 2009 from Veronica Tan BKIf you want to survive in network marketing today, you need to be able to generate a continuous supply of free network marketing lead. In mlm businesses today, if you are not able to have ongoing leads, it will be tough to succeed. The best mlm leads come from online mlm lead ...
Views: 940 - ***So, what is a brand, really? - by Submitted on Sep 14, 2009 from Sharon SaylerMost people think of a logo when they hear the word brand. Brands are not just logos. Brands are the intangibles that consumers believe about your company, product or service. When we see a logo, we usually think of a brand—the swoosh and Nike, the golden arches and McDonalds, but brands have ...
Views: 2105 - Small Business Start Up Checklist: 5 Crucial Steps When Starting A Business - by Submitted on Sep 12, 2009 from Michael LeeEvery new business needs a small business start up checklist. This list will not only keep your business running smoothly, it will also help you have more organization in your company. As an entrepreneur, you might want to do things your way, but it can’t hurt to learn a thing or two from ...
Views: 2232 - An Exclusivity Strategy Can Be Crucial To Successful Brand Marketing - by Submitted on Sep 09, 2009 from Geoff Fickeby: Geoff Ficke Many of the inventors and entrepreneurs we deal with in our consumer product marketing business approach us with dreams of selling product to the masses. This can be lucrative and a proper launch strategy in cases where all of the stars in the galaxy line up properly. How ...
Views: 5165 - Close that sale - by Submitted on Sep 17, 2009 from Frank O'TooleJust imagine, if every prospect you met said ‘where do I sign’ or ‘when can you deliver it’ to a salesperson wouldnt that be the ultimate dream. Sales trainers all over the world would probably be redundant as there would be no need for your sales team to attend sales training courses. Companies ...
Views: 1323(1 vote) - Discover the impact of silence in selling - by Submitted on Sep 17, 2009 from Frank O'TooleI attended a sales training course a number of years ago and the trainer was talking about closing techniques. I remember he said on several occasions ‘ask for the order and then keep quiet’ he had plastered all over the walls in the training room silence can be golden. I would love to say ...
Views: 1667(1 vote) - Why business automation is a must for Real estate organizations? - by Submitted on Sep 05, 2009 from vahila meegadaThe real estate sector plays an important role in the country's economy. Real estate companies across the globe are faced with challenges in the form of diminished leads, reduced property valuations, competition, customer demands, timely delivery and cost control. Top three issues that any Real ...
Views: 683 - How You Can Proofread Your Own Work - by Submitted on Sep 03, 2009 from Nita RobinsonPutting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. So proofreading all copy is extremely important and here are some tips to help you to proofread your own work after you've finished editing it: Read ...
Views: 2324 - Public Relations Puts Your Business on the Map for Free! - by Submitted on Sep 03, 2009 from Mary Ellen Merrigan“All publicity is good, except an obituary notice,” said Irish playwright Brendan Behan. Publicity, or “free” press, can be more valuable than some paid advertising campaigns because media coverage carries credibility. A spotlight on your business with an article, picture or news segment ...
Views: 1302 - Data Conversion - Benefits of Outsourcing - by Submitted on Sep 03, 2009 from Sapna RawatData is the most important part of an organization. An organization has multiple departments and the lots of data. It’s important to save the data for the future references. This makes necessaries the importance of data conversion into multiple forms. Huge number of data for conversion and ...
Views: 766(1 vote) - Five Link Building Sins To Avoid - by Submitted on Sep 02, 2009 from Janet Attardby Janet Attard If you've done any research into search engine optimization (SEO) techniques, you know that one of the most important keys to getting good placement in search engines is to get other websites to link to your site. And, if you've ever tried getting other sites to link to ...
Views: 929 - 7 Ways to Keep Your Business Afloat in a Bad Economy - by Submitted on Sep 02, 2009 from Janet Attardby Janet Attard Has the economy got you down in the dumps? Is the sales prospect who seemed so excited about your product last month stalling this month? Did that big account you've been trying to nail in another company tell you they love your product, but want you to cut your price in ...
Views: 1108(2 votes) - Business Networking for Corporate Contracts - by Submitted on Sep 02, 2009 from Hannah McNamaraWhen you're aiming for lucrative corporate contracts the techniques you might use to reach small businesses (SMEs) may not yield the results you want them to. Find out how to change your approach and increase your success rate. If you have attended a few networking events you might have ...
Views: 1195(4 votes) - Is Your Business Tough Enough to Survive Recession? - by Submitted on Sep 01, 2009 from Janet Attardby Janet Attard How's business? Are customers taking longer to buy, placing smaller orders, or just staying away in droves? And are they taking longer and longer to pay? Has the recession left you wondering how long you can hold onto your business – or your home, if you used your home for ...
Views: 809(1 vote) - Top 10 Tips For a Profitable Web Site - by Submitted on Sep 01, 2009 from Janet AttardBy Janet Attard Running a business today without a collateral website isn't an option. Having a website is a necessity whether you are a speech pathologist or own a party goods store. Consumers and business owners alike use the web to research purchases as well as to make them. So, even if a ...
Views: 895 - Web Site Usability Checklist - by Submitted on Sep 01, 2009 from Janet AttardBy Janet Attard Getting visitors to your web site is only half the battle. To be effective, your web site has to be structured to help visitors easily find their way around. If it isn't, visitors will click on to some other site and never give yours a second thought. Yet all it takes is some ...
Views: 828 - Get More Sales, Leads, and Customers From Your Website - by Submitted on Sep 01, 2009 from Janet AttardBy Janet Attard Does your website produce as many sales and leads as you'd like? If not, it may be time to make some changes. Most people don't like to change things once they set them up. But, when it comes to your website, change can play a vital part in determining how successful your ...
Views: 775 - Relationship Marketing - by Submitted on Oct 29, 2009 from MOSES ISAACMany firms have established relationship marketing programs (sometimes called loyalty programs) to fostet usage loyalty and a commitment to their company'sproducts and services. Relationship marketing is exceedingly logical when we realize credit card research has shown that "75 Percent of ...
Views: 2152(2 votes) - How to Work From Home With Maximum Success - by Submitted on Aug 09, 2011 from Joe ScienceTo work from home, to have your own business and be your own boss, is a dream for many that hold regular jobs. Thank heavens for the internet and the power it has brought to your average person. Now, with minimal to no cost, you can reach just about anybody and as a result, profit. The ...
Views: 896(2 votes) - How To Write A Business Plan For A Small Business In 5 Simple Steps - by Submitted on Aug 29, 2009 from Michael LeeEven if your business is not as enormous as the giant corporations, it doesn’t mean you should disregard writing a business plan. In fact, you should learn how to write a business plan for a small business. Why? Because a business plan gives you structure. It provides your company direction ...
Views: 1855(2 votes) - Why Expert Help For Your New Business Is Critical - by Submitted on Aug 30, 2009 from Denise GriffittsGrowing a business is very much like raising a child. Both require lots of love and care, sleepless nights, excessive worrying and far more money than you originally envisioned. However, both are infinitely rewarding. Except, of course, that a business is not really your child. Or is it? Let’s ...
Views: 1493(4 votes) - List Of Small Business Ideas: 3 Unique Business Ideas That Could Explode Your Income - by Submitted on Aug 28, 2009 from Michael LeeThese days, small-scale entrepreneurs are quickly gaining ground and popularity. If you really want to start your own business, take a look at the list of small business ideas in this article and you might just find one that is ideal for you. Putting up a business can be a little daunting, ...
Views: 4388(2 votes) - The Internet Generation - by Submitted on Sep 01, 2009 from MOSES ISAACThe internet generation, sometimes referred to as generation Y, the millennial generation, or the Nintendo generation, this generation was weaned online. In the US, the older members of the internet generation, born in the in the early 1980s, are just coming to the end of their formal ...
Views: 1622(2 votes) - Get Clear on Your Niche, Claim Expert Status and Get More Clients - by Submitted on Aug 27, 2009 from Shona PartridgeOne of the most important things you will ever do in your business is to decide on your niche or specialism. Having this pinned down is vitally important, yet many people try to be far too general in what they offer. When you ask some people what they do they reel off a long list of different ...
Views: 722(1 vote) - Increase the Search Engine Ranking of a Content Page - by Submitted on Aug 26, 2009 from Dwayne McLeanHere are 10 important steps required to effectively optimize a particular content page with a keyword phrase(s) and increase your Search Engine Ranking in a short period of time. 1. Find out if your content page is indexed. You can do that by taking it’s page title and searching for it on ...
Views: 831(1 vote) - Are Your Gifts Being Used to Their Fullest? - by Submitted on Aug 26, 2009 from Helen GravesThe people I attract in my business span a wide range of services. You may coach business leaders to a more people-centered vision, or help parents create more loving relationships with their kids, or offer holistic health solutions to cancer survivors, or lead creative women to more fulfilling ...
Views: 844(1 vote) - Seven Questions Every Entrepreneur Should Ask - by Submitted on Aug 26, 2009 from Ann ShipleyWith over 40 million people looking at home-based businesses within the next three to five years, I thought this information was too important to not share. Aaron Parkinson, Co-Founder of CarbonCopyPro, recently held a conference call for prospects to help them understand what makes a good ...
Views: 1591(14 votes) - Need Help Filling Your Next Event? Try This... - by Submitted on Aug 24, 2009 from Kendall SummerHawkIf you’re planning a live event then it’s likely that at some point prior to your big day, you’ll have what I call the “crisis of faith” moment. That’s the moment when it seems like your event will never fill and you’ll be facing a nearly empty room, wanting to shrink to the size of a pea in ...
Views: 793(2 votes) - Competition Keeps Successful Entrepreneurs Sharp - by Submitted on Aug 22, 2009 from Geoff FickeEvery sports fan knows the story of a sports team competitively peaking at the right time on the road to winning a championship. The Pittsburgh Steelers won the 2006 Super Bowl even though they only had the second best record in their division. In addition, they had to overcome the huge hurdle ...
Views: 1579(2 votes) - How To Run A Successful Business: 3 Proven Tips To Succeed In Your Business - by Submitted on Aug 21, 2009 from Michael LeeMany aspiring entrepreneurs hardly break even, while others really know how to run a successful business. Whether you’re just starting out, or you find yourself stuck in a rut, this article will give you the much-needed advice to help you flourish in your business pursuits. Below are some of ...
Views: 2760(1 vote) - Use Your Email Signature - by Submitted on Aug 21, 2009 from John KilbrideThe email signature is that little piece of information found on the bottom of professional emails which communicates the contact details of the sender — your critical business details. If you are using email for business, then you should have a branded email signature. For better or worse, ...
Views: 5122(11 votes) - Making Public Relations Work for Your Business - by Submitted on Aug 21, 2009 from Geoff FickeThe magic word that every consumer loves to hear more than any other is, FREE! Sales promotions offering a free sample or product inducement are always exceedingly popular. Human nature being what it is, the opportunity to obtain something of perceived value for nothing is usually very ...
Views: 1521(1 vote) - 3 A-has from Ali Brown's Online Success Blueprint Workshop - by Submitted on Mar 07, 2010 from Alicia ForestMe: I'm done.... (to hubby after arriving home from Ali Brown's Online Success Blueprint Workshop) Him: With what? (read: uh-oh...) Me: I'm done with thinking, playing, being small. I know I've been saying this for awhile, but it really became clear to me at the workshop - I'm so done with ...
Views: 1983(1 vote) - Selling for a Change - by Submitted on Aug 19, 2009 from Burke FranklinYou can lead a horse to water, but you can’t make him drink. . . Try salting the oats! ~ Anonymous Selling is often more than convincing someone to buy your product or service, but to also change what they already have or what they are doing now. Some customers are already interested in ...
Views: 1143(1 vote) - Is There a Bear in Your Backyard? - by Submitted on Aug 18, 2009 from Jody MaleyAs a Canadian I was talking to my business partner Charlotte the other day telling her about the Bear we had in our backyard. The kids had come in saying "we have a bear in the yard" and their dad said, "oh you're just telling a story!". We soon believed them though when a friend phoned us ...
Views: 1386(1 vote) - Pitch Your Product By Phone - by Submitted on Aug 18, 2009 from Paul GageTo get your new product into a major retail store, you can't merely send a fax or a product brochure. You must also "pitch" your product through phone calls to select retail buyers. As difficult as it may seem, "pitching" your product in this way is necessary to getting an appointment if you are ...
Views: 1779(1 vote) - Money Making Scams and Mind Games, Used By Sales People to Close a Sale - by Submitted on Aug 19, 2009 from Stephen CraineMoney making scams, unethical selling techniques and mind games, are still used by some large and small business sales teams. These short term gain techniques are really bad business practice and can bring down not just a business but a whole market place. I’ve listed below some of the common ...
Views: 2982 - The World’s Oldest Watch Manufacturer Stays on Top by Constantly Innovating - by Submitted on Aug 17, 2009 from Geoff FickeOne of life’s great pleasures is travel. The opportunity to view distant lands, experience new food and drink, sample exotic cultures and meet local citizens is always rewarding. One of my most prized experiences when I visit any new land is to sample local produce, manufactured goods and learn ...
Views: 5689(5 votes) - The 2009 Stimulus Package: What’s in it for My Small Business? - by Submitted on Aug 14, 2009 from Michael CappsWe’ve all heard about it: the American Recovery and Reinvestment Act of 2009, also known as the ARRA. But what exactly is it, and how can it help your small business? To begin with, the ARRA is essentially a $787 billion dollar bill passed in February 2009 by President Obama in order to ...
Views: 834(1 vote) - SEO For Small Business - by Submitted on Aug 12, 2009 from John OsgoodSearch engine optimization can be a daunting task, and it keeps getting more and more complicated as online marketing and search engine trends constantly vary, seemingly from day to day. This means that the average business owner has a tough time keeping up with the latest techniques when trying ...
Views: 857(1 vote) - The Leaders of Tomorrow Must Be Warned or We Are in Trouble - by Submitted on Aug 11, 2009 from SCOTT LIFERIn the midst of the largest socioeconomic breakdown of the 21st century, the new twenty something era and the young entrepreneurs must take a stand for freedom with the help of coaches and mentors if we are to have a chance of regaining our freedoms and most importantly that American Spirit that ...
Views: 1517(1 vote) - Intelligent Internet Marketing - by Submitted on Aug 10, 2009 from Kathy Hendershot-HurdThere are two ways to use the internet to market your business. There's intelligent internet marketing and then there's not so intelligent internet marketing. Here's how to tell the difference. Intelligent internet marketing begins with taking a look at the products and/or services you ...
Views: 1122 - Is Now the Best Time to Start a New Business? - by Submitted on Aug 10, 2009 from Geoff FickeI am often asked if these are good times for new enterprise opportunities? Should I wait? Is the economy down? Is it a good funding market? Is competition too intense? These, and dozens more stated concerns are nothing more than self-imposed hurdles to movement. Now is the best time in ...
Views: 1342(4 votes)