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One of life’s great pleasures is travel. The opportunity to view distant lands, experience new food and drink, sample exotic cultures and meet local citizens is always rewarding. One of my most prized experiences when I visit any new land is to sample local produce, manufactured goods and learn ... Views: 5448
We’ve all heard about it: the American Recovery and Reinvestment Act of 2009, also known as the ARRA. But what exactly is it, and how can it help your small business? To begin with, the ARRA is essentially a $787 billion dollar bill passed in February 2009 by President Obama in order to ... Views: 690
Search engine optimization can be a daunting task, and it keeps getting more and more complicated as online marketing and search engine trends constantly vary, seemingly from day to day. This means that the average business owner has a tough time keeping up with the latest techniques when trying ... Views: 686
In the midst of the largest socioeconomic breakdown of the 21st century, the new twenty something era and the young entrepreneurs must take a stand for freedom with the help of coaches and mentors if we are to have a chance of regaining our freedoms and most importantly that American Spirit that ... Views: 1253
There are two ways to use the internet to market your business. There's intelligent internet marketing and then there's not so intelligent internet marketing.
Here's how to tell the difference.
Intelligent internet marketing begins with taking a look at the products and/or services you ... Views: 945
I am often asked if these are good times for new enterprise opportunities? Should I wait? Is the economy down? Is it a good funding market? Is competition too intense? These, and dozens more stated concerns are nothing more than self-imposed hurdles to movement.
Now is the best time in ... Views: 1105
Love comes in many forms … loyalty, adoration, appreciation, passion, trust, and sacrifice. Why do some companies earn true love from their customers while others must settle for just being liked? How do you move from indifference to interest to likability to lasting love in a business ... Views: 4662
Whether you’re a waiter, CEO, politician, account director or job candidate, your personal brand and all that it conveys make a dramatic difference in how effective you are in achieving support. In essence, everyone who “supports” you – the diner, board member, constituent, client or hiring ... Views: 1046
One of the major benefits of belonging to a mastermind group is accountability. You share your goals with the group, and the group helps keep you on track by asking you about your Action Plan and what you've accomplished so far.
So how to you first get mastermind group members to set goals? ... Views: 896
When starting your own mastermind group it's imperative that you and your mastermind members come up with some rules about the purpose of the group and how members are expected to behave. These rules are often compiled into a document called Mastermind Group Guidelines and each member signs it ... Views: 1198
Twitter is a great free tool that can transform your approach to fundraising. And in a time of economic uncertainty, a free tool is a welcome help!
Twitter: A Brief Introduction
At its most basic level, Twitter is called "microblogging." You get 140 characters to get your message across. ... Views: 1264
A great ebusiness idea is by far the ultimate key to success when building a profitable website.
When researching options for the best and most profitable website ideas one place to turn to is Google. Google has many, many hidden treasures. Using the powerful tools available from Google to ... Views: 3267
One thing I’m passionate about is helping women entrepreneurs create 6-figure businesses, whether that means breaking into 6-figures for the first time, creating a multiple 6-figure year or achieving 6-figure months like I now routinely have (yes, I did say “months!”). I’ve focused on this topic ... Views: 1137
Social networking sites offer people online a gathering spot to casually share their opinions and interests with other like-minded participants. Recent events however have indicated how effective these online communities are for breaking news on a national and international level.
Although ... Views: 904
What does it take to turn an idea into a product? How can I realize financial gain from my idea? Where do I start? These and many other questions swirl around would-be inventors and entrepreneurs as they seek to bring new products and services to market. The process can seem daunting for anyone ... Views: 945
I have always wondered what some ezine advertisers understand by "responsive list". A newsletter where any ezine ad written by any newbie who promotes any "business opportunity" will end up returning the expected result? Hmmm ...
Some articles writers even teach their readers to ask the ... Views: 1501
Promoting your small online business is a challenging mission, particularly if you do not have any ideas about the best methods to use. Amidst the so called “new” marketing techniques that currently swamp the Internet, you will sometimes find yourself confused in trying to decipher which ... Views: 626
In today’s convoluted online mass of internet players, there are so many paths you can choose to go down to position yourself and your products online but the one constant you must not overlook is your ability stay out of your prospects deleted email file.
Pay Per Click, ezines, newsletters, ... Views: 606
Most probably you're wondering what is the connection between solo ads and aliens. I've been in your shoes too until I found the SECRET ...
One day I was sitting in front of my computer and being a little bit tired, I said to myself, "Let's take a break and read some solo ads in order to see ... Views: 993
Article writing tips are something that should be shared between and amongst all those who labor over producing quality content for whatever reasons. Be it for blog post or article marketing, routinely developing writing ideas that are popular with our readers can be difficult.
The ability ... Views: 1133
A few of months ago I received notification that I was to be made redundant from my manager of sales position. Trust me –I don’t want your sympathy because I was overjoyed.
To understand why I was overjoyed to be leaving, we need to go back several months earlier. You see I had decided, ... Views: 645
One of the great things about direct mail is that there are only there main components – the list, the offer and the copy. If you get them all right, your direct mail efforts have a great chance for success. But if you put all your efforts into one and do not pay much attention to the others, ... Views: 982
Simplistically speaking, it's easy to establish what the target of an ezine advertising campaign is: success. It's understandable, no one plans to fail. But are you ready to succeed?
The first step is to get rid of illusions like ezine advertising is a 1-2-3 simple path: copy an ad, buy ad ... Views: 1184
If you are struggling to promote your website and want to improve your online business transactions, you just need to have a good search engine placement in order to gain targeted visitors. Search engine visibility will open doors for people to find and choose your site amidst other related ... Views: 653
Ezine advertising is a powerful advertising tool that has been used by internet marketers since the early days of the Internet. Unfortunately, in their money rush some ezine publishers and ezine ad co-ops owners forgot essential words such as honesty and professionalism and gave a bad name to ... Views: 1148
Link building is one of the most important factors you need to consider when running a successful SEO campaign. Most SEO campaigns can fall short in this area and one of the main reasons is because of the time and effort that goes in to link building. Over the next few weeks I will be going over ... Views: 1376
Live events are more popular than ever these days. That’s because there’s just no substitute for being live with someone, face to face as they share their information. The passion and energy of the event host can often make the difference between just “hearing” information, and really “getting” ... Views: 856
Last year I was in Italy attending a conference and met another participant named Margie. After introducing myself as someone who coaches executives and entrepreneurs on how to take small do-able steps to expand their businesses, Margie started telling me how much she dislikes marketing herself ... Views: 594
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*** What is Marketing? - by Joe Bavonese, PhD, The Official Guide to Small Business Marketing
Marketing is a loaded word. Some would even say a 'dirty' word! According to a recent study, we in the 21st century are bombarded with over 3000 commercial messages a day. We try to avoid it, mute it or delete it. Some say consumerism and the commercialization of life is the greatest scourge of ... Views: 1626
If your small business buys inventory, products or equipment that you resell
or use in providing your products and/or services, you may be able to save up to
50% on your advertising costs by using available co-op advertising funds.
Co-op advertising is a cost sharing program between a ... Views: 1079
Assessments are being used in a variety of ways by coaches, career professionals, employment executives, in the health and fitness industries, and even to test employees’ knowledge about the jobs they are doing. Jobs like customer service, software knowledge, hardware knowledge, management ... Views: 1733
During the first five years of my business, I lived and died for referrals. I would do anything to get a referral because everybody was telling me that was the best way to get business.
I read about this multiple marketing books and heard about it from several highly-successful speakers. It ... Views: 621
About three months after I left my internal consultant job to start my full-time consulting practice, I remember meeting a consultant who had worked with our consulting/training department. For over three years, he served as a coach and mentor to our group.
As if it was just yesterday, I ... Views: 670
Are you a small business owner? Do you try to do everything yourself? Are you becoming a master of a trades and expert of none? Do you have family and friends trying to tell you how to run your business? If you answer YES to these questions, I want you to STOP doing what you are doing and ... Views: 996
I can't think of an easier way to change your career, your bottom line and even your life than by publishing a book.
You might be asking how a book can change my life. Will it make me more attractive to my clients? Will it give my career the boost its been needing? Will I be viewed as an ... Views: 910
If you want to improve the results of your solo ads advertising campaigns, then try to understand the reasons that make the readers click quickly on that button hated by all email marketers: DELETE. The purpose of this article is to help you discover such reasons ...
During the last hours ... Views: 2136
The world of Internet business is growing very quickly these days, therefore, online marketers need to focus in on ways that will eventually result in the long term success of their business. So aside from the usual routine of creating a product, designing a website, optimizing the site for ... Views: 656
It is more important than ever before that our businesses embrace technology if we want to grow during this down economic time. Many business owners and corporations look for that one key idea or system that's going to take their business to the next level.
However, it's been my experience ... Views: 3980
Attraction marketing is about one thing and one thing only becoming the Hunted instead of the Hunter.
How many times have you chased people around trying to get them to join your business? How many times have you been chased around by utterly desperate people looking for their next ... Views: 761
So you have an opt-in list. That’s great! As you continue to build a mailing list, you will be communicating with your clients and prospects regularly to send them offers and updates on just about anything and everything – your product or service, your company, your new blog, new head of ... Views: 841
Once upon a time calling long distance wasn’t feasible for the average Joe, dinosaurs roamed the earth, women couldn’t vote and there was no Internet. It’s hard to believe there was a time before Google, but indeed there was.
It seems like only yesterday that business owners were being ... Views: 1023
Nowadays, it has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media. Though Search engine optimization has changed dramatically over the past few years and social media are late comers, search engine optimization and social ... Views: 1038
Why are you in business? What problems do you solve for the consumer? Do you have ethical standards? Where is your moral compass pointing? When was the last time you reviewed your Mission Statement? Do you even have a Mission Statement?
A Mission Statement is not just for business owners. ... Views: 1045
So you think you have a targeted mailing list, a great offer and a compelling call to action?
All the elements of successful email marketing depend on one factor -- having valid email addresses on your list. If you have already started building your mailing list, make sure you have valid ... Views: 645
Are you worried that your business is going to suffer because of the current economy? In this article you'll learn how to find customers in any economy by following a few simple steps...
It's true - In a slumping economy consumers are spending less. But that doesn't mean they've stopped ... Views: 1194
Are you curious about how to effectively use your LinkedIn profile to market yourself more effectively online? By the end of this article you'll have 3 simple LinkedIn marketing strategies you can begin using immediately!
LinkedIn Marketing Tip 1 - Include a Signature In Your ... Views: 2537
One of the best things to do to quickly establish credibility, get massive exposure, and attract new clients, is speaking. Hands down. Whether you organize your own seminars on a regular basis to continually fill the pipeline (the way I did for years), or get booked for talks to “pre-formed” ... Views: 672
So you want to generate more word of mouth, but don't want to be pushy or "in your face" about it? Here's how...
Everyone knows that the best form of advertising is word of mouth. The reason this is true is because the marketing message is coming, not from a "greedy company" but from a ... Views: 1484
You typically hear in many marketing circles that the first thing you need to do is identify your niche. This terminology of a ‘niche’ doesn’t work for me because it feels very much like, “Find a group of people to sell to.” I’ve found that a better way to identify these people is to ask, “Who ... Views: 656
As most people wait for the sky to fall and listen to the doom and gloom that is in the news we just had our best week in the past year, and I have several of my friends whose businesses are actually up despite this crazy economy.
I won’t kid you the past year has been tough, I have faced my ... Views: 614