If you own an online store, you’ve probably worked really hard to get everything up and running.
But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust.
Because regardless of how ... Views: 8
If you own an online store, you’ve probably worked really hard to get everything up and running.
But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust.
Because regardless of how ... Views: 8
If you own an online store, you’ve probably worked really hard to get everything up and running.
But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust.
Because regardless of how ... Views: 8
Now that your online store is finally up and running, you’re probably excited beyond belief.
It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers.
But regardless of how exciting this can be, if you’re ... Views: 15
Now that your online store is finally up and running, you’re probably excited beyond belief.
It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers.
But regardless of how exciting this can be, if you’re ... Views: 17
Now that your online store is finally up and running, you’re probably excited beyond belief.
It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers.
But regardless of how exciting this can be, if you’re ... Views: 15
Now that your online store is finally up and running, you’re probably excited beyond belief.
It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers.
But regardless of how exciting this can be, if you’re ... Views: 16
Social media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers.
But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that ... Views: 28
Social media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers.
But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that ... Views: 26
As someone who’s been in this business for more than two decades, I’ve worked with countless clients to help revamp their brands.
And after all these years, one of the most common issues I’ve seen (and have had to rectify) is a lack of consistency in branding.
Often, clients who come to us ... Views: 35
When you’ve been working in marketing for as long as I have, you tend to get asked the same questions over and over again.
One thing people are always asking me is, “Is SEO still relevant?”
I can’t tell you how many times I’ve been asked this question, and I always answer with the same ... Views: 46
A Case Study on Lucid Payments
In late 2021, the founder and CEO of Lucid Payments, Surge Cumiskey, contacted us looking for help with her website.
She was disappointed with the one she had at the time, and unimpressed with the lacklustre services she was receiving from the agency that built ... Views: 58
Without a doubt, content marketing offers one of the best ways to market your business online.
But if you want your content to convert, and be able to compete with everything else that’s out there, you’ve got to keep track of the dominant content marketing trends.
Otherwise, your content ... Views: 67
In this day and age, the benefits of blogging couldn’t be any more obvious.
Its advantages have been demonstrated countless times, and while there used to be a bit of a debate about whether or not it was worth it to write blogs, that argument has been over for quite some time.
To be fair, ... Views: 58
With winter just around the corner, and Christmas coming up fast, it really is hard to believe that 2023 is almost over.
It seems like just a few weeks ago my team and I were meeting to discuss ChatGPT and decide how we’ll be using artificial intelligence moving forward.
But then again, ... Views: 81
It’s been less than a year since ChatGPT was launched, and already it’s changed the business landscape in ways we can only begin to imagine.
But even a few years ago, if you’d told me I’d soon be publishing an article on how to use AI for small business, I would have thought you were out of ... Views: 85
If you own a service-based business, dealing with difficult clients is something you will inevitably have to do.
I wish I could say there was a way to avoid dealing with this, but unfortunately, that’s just not the case.
Regardless of what industry you’re in, or the kind of business you ... Views: 94
With millions of blogs, social media posts, and YouTube videos being published every day, figuring out how to create content that stands out from the rest can be stressful, to say the least.
And when you’re operating in a highly competitive industry, like the health sector, the process can ... Views: 103
As a therapist or clinical counsellor, it can be tough to make yourself stand out amongst the plurality of professionals with whom you’re competing.
All things considered, marketing for therapists can actually be a pretty difficult endeavour, not least here in Canada, where therapists are ... Views: 129
I hate to admit it, but the marketing industry has a bad reputation.
To be fair, if you know how to choose the right marketing agency, they can be the difference between whether your business soars to new heights or struggles to get off the ground.
But if you end up choosing the wrong one, ... Views: 218
With all the existential threats we’re faced with in the world today, the last thing we need is another one.
And you’d think that large language models, like Meta’s LLaMA, Google’s PaLM 2, and of course, OpenAI’s ChatGPT, which are basically just chatbots on steroids, would be the least of ... Views: 209
After spending more than 20 years working in branding, marketing, and web development, I’ve learned a lot about the challenges business owners have to face.
And after all those years, one of the things I’ve seen business owners struggle with the most is how to identify their target audience ... Views: 274
If you want your brand to thrive, it has to inspire trust in the minds of consumers.
This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether its ... Views: 196
Standing Out from the Crowd: A Case Study on TalkOnline Counselling
When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition.
It might not sound that tough, but the truth is, no matter what level of ... Views: 182
When you’re trying to sell products online, amidst a sea of competitors, things can get pretty difficult.
It’s hard enough just getting people to your online store, let alone keeping them there, and convincing them to actually make a purchase.
Online shoppers are notorious for abandoning ... Views: 212
Building recognition and familiarity for your brand can be a lengthy and difficult process.
Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see ... Views: 181
If your business needs a website, then you’re going to need some form of web hosting.
But if you don’t work on websites for a living, then understanding how to choose a web host that’s appropriate for your business can be daunting, to say the least.
There are many different types of ... Views: 232
Establishing values is an integral part of the creation of any successful brand.
But why are brand values, something which can seem so insignificant, so vital to the success of your brand?
Well, when you promote brand values, it allows you to establish an emotional connection with current ... Views: 217
The end of the year is a time for reflection, both personally and professionally.
And if you deal with search engine optimization (SEO) on a daily basis like we do, then now is the perfect time to reflect on SEO trends for 2023 and consider what changes you should make to your SEO strategy to ... Views: 229
When you’re building a brand, there are an overwhelming number of things to consider.
Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked.
In my ... Views: 214
A Case Study on Rose Marie Swanson
No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy.
Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount ... Views: 234
Building a brand is anything but easy.
There’s a long list of things to consider, and it can be very overwhelming.
Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market.
But if you don’t have a background ... Views: 360
I get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website.
Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel they ... Views: 206
Over the last few years, we’ve seen record numbers of people quitting their jobs.
There are many different reasons for this, but undoubtedly, a big contributor is a growing entrepreneurial spirit and a desire to escape the confines of the corporate world.
For example, in a report from ... Views: 237
How to Choose a Marketing Company That’s Right fo
When you’re building a business, effective marketing is key, but choosing the best digital marketing company for your business can be incredibly tough.
Most companies specialize in one aspect of marketing or another, such as advertising, ... Views: 203
As the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence.
For many businesses, the summer months tend to be much slower, and this makes it easier to ... Views: 219
If you’re a business owner, you’ve probably got a website.
And for those of you who do have a website, chances are you’ve at least heard of the term search engine optimization, otherwise known as SEO.
Even if you’re completely inept when it comes to technology, and don’t know the first ... Views: 276
In today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background.
That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince ... Views: 244
3 Ways to Help Your Business Become a Trusted Brand
When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers.
This is tough enough at a brick-and-mortar store, but when you’re selling your ... Views: 283
When you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important.
But what is a brand anyway?
The term gets thrown around a lot, but in my experience, a lot of people (business owners included) ... Views: 253
New entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created.
Naturally, they want to tell the world about what they do and have big hopes and ... Views: 280
What is the True Purpose of a Business Website?
Like it or not, if you own a business, you’ve got to have a properly done website.
Most business owners understand this, but unfortunately, there are far too many of them who think they can just haphazardly slap something together and that’ll ... Views: 317
Love it or hate it, there’s no denying that social media has forever changed our lives.
It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions, ... Views: 267
Tales from the Online Marketing Crypt #23
In my previous Tales article, I wrote about the frustration I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, ... Views: 356
That being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic.
After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best ... Views: 257
If there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine.
Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and ... Views: 338
When you’re trying to build a profitable business, branding is everything.
No matter what products or services you’re trying to sell, without the right branding, it’s going to be hard to gain recognition, inspire trust, or communicate the right message to potential customers, and as a result, ... Views: 262
A Case Study On Quantum Ascendance
Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, ... Views: 302
How many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds!
But more importantly, how many do you actually click on to read?
I bet that number is substantially less.
Do you know why that is? Why are you skipping past those ... Views: 313
Over the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity.
Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at ... Views: 278