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Articles from Fabienne Fredrickson | Selfgrowth.com
- Eight simple strategies to help fill your next event - by Submitted on Jun 11, 2013 from Fabienne FredricksonIf you have an office or store front location, running an open house event is a powerful way to attract new clients. This gives prospects a chance to meet you and that helps them to get to know and like you to build trust. People do business with those they know and like. The question is how ...
Views: 598(1 vote) - Thinking about establishing a joint venture? The best way to approach potential partners - by Submitted on Oct 21, 2013 from Fabienne FredricksonOne of the best ways to increase your reach to potential clients quickly is by creating a joint venture. Forming partnerships with other successful people can skyrocket your exposure to your ideal clients, build your list and help fill your practice. The first step is to determine who would ...
Views: 598 - How to Align Your Purpose with Your Business - by Submitted on Oct 15, 2012 from Fabienne FredricksonToday’s topic is about aligning your business with your life purpose. What I see every once in a while is a business owner who has had great results for a while and then begins to lose traction or begins to stay at the same level for a few months or a few years, without continuing to grow. Or ...
Views: 596 - Are you committed or interested in growing your business? - by Submitted on May 24, 2012 from Fabienne FredricksonLet me ask you right from the start – which one do you think you are? Committed or interested in growing your business? It actually does make a very big difference. Because getting to the bottom of that question reveals how badly you want success. So, are you committed or interested? If ...
Views: 591 - Change your mindset from fearful to successful - by Submitted on Apr 30, 2013 from Fabienne FredricksonWhen you are just starting out, there can be a lot of fear about where money is going to come from and how you’ll find clients. I understand this because back in the beginning, I lived through it too. So I went back and documented everything I did that worked and created the Quick Start ...
Views: 591 - Don’t let fear of failure stop you – you’ve got to be in it to win it - by Submitted on Sep 19, 2013 from Fabienne FredricksonSometimes my clients tell me fear of failure is holding them back from getting started. They feel stuck or frozen around their business and battling this causes them to miss deadlines, and avoid decisions and standing up for what they want. I want to share a fantastic book with you that ...
Views: 590 - How to avoid a partnership that doesn’t feel right - by Submitted on Mar 13, 2014 from Fabienne FredricksonIf you are looking to attract clients through joint venture partners, you will occasionally meet someone who is not a good fit for you. This is normal in business and in life – you are not meant to work with everyone. So, how do you handle this situation? Here’s an example. One of my ...
Views: 590 - Three simple ways to explain your value to potential clients - by Submitted on Dec 03, 2013 from Fabienne FredricksonLet’s say you are out at a networking event to find clients. You start having an engaging conversation with a person who fits your target and would be an ideal client. Then you get asked a question that stops you in your tracks: “Can you tell me how your coaching will impact my bottom ...
Views: 590 - Getting paid! Solutions for accepting payment online - by Submitted on Jan 07, 2014 from Fabienne FredricksonWhen you are building a business, you want a solution for accepting payment online that is reliable and looks professional and trustworthy to clients. We have switched providers as we have grown to accommodate different levels of service and higher numbers of transactions. For many business ...
Views: 587 - Six big reasons why free teleclasses attract new clients - by Submitted on Oct 17, 2012 from Fabienne FredricksonAre you building a business and in the process of attracting new clients? If you are, one very effective marketing tool to consider is the free teleclass. Why does this marketing method work so well to generate leads? Here are six big reasons: 1. Sharing valuable content and solutions to ...
Views: 587 - How to define your niche when your ideal clients are women - by Submitted on Oct 24, 2012 from Fabienne FredricksonOften my clients come to me with a very broad group of ideal clients and need help narrowing it down. The more you get clear on who your ideal client is, the better your marketing message can speak directly to them and their concerns. This will significantly improve your marketing results as you ...
Views: 586 - A two-step magic formula for excellent follow up with prospects - by Submitted on Jan 11, 2013 from Fabienne FredricksonFollowing up with people who express an interest in your services can make a tremendous difference in your bottom line. I call these prospects “low-hanging fruit”. That’s because they have already shown some interest in what you do which makes them more valuable to your business than others who ...
Views: 585 - Don’t be a commodity when setting your rates - by Submitted on Sep 27, 2012 from Fabienne FredricksonAre you having trouble setting your fees? For some of my clients it’s not easy to set a proper fee. You might hear yourself wondering things like, “Who do I think I am charging that much?” Let me share something that has really worked for me. This strategy changed my life when I started ...
Views: 584 - How to minimize fear, doubt and worry during your business start up - by Submitted on Aug 22, 2013 from Fabienne FredricksonAre you in a business start up and find yourself with money concerns? I can relate and went through this too when I was just starting. To help myself minimize fear, doubt and worry, I did a bunch of things to bring money in temporarily. I tell the story often of how I started teaching ...
Views: 583 - How to handle income from joint venture partners with integrity - by Submitted on Nov 14, 2013 from Fabienne FredricksonAffiliate programs are great for bringing in additional income. For example, if you hold a joint venture teleclass and your partner promotes one of her programs at the end of the call, you often agree to getting a cut of sales. This is a commission for helping your partner reach a new audience ...
Views: 581 - Five steps to upgrade existing clients into your new program - by Submitted on Mar 06, 2013 from Fabienne FredricksonThere comes a time in almost any entrepreneur’s practice when you revamp your programs. Talking to new prospects about the revised program is easy since they don’t know about your previous options. But how do you get existing clients to upgrade? Earlier in my practice, I raised my fees on a ...
Views: 577 - How to focus on your budding niche, but still appeal to a broad range of clients - by Submitted on Jan 28, 2014 from Fabienne FredricksonHave you noticed a budding niche in your practice? This can be very exciting to help you find clients more easily. But, it can also cause a concern for business people who are unsure how to handle this transition in their practice or don’t feel ready to commit yet to a particular ...
Views: 574 - How to Retain Your Clients - by Submitted on Mar 04, 2013 from Fabienne FredricksonUsually we talk to you about attracting and signing on new clients. That’s what everyone wants right–new, ideal, high-paying clients, continually filling your pipeline. For the bulk of my career that’s what I focused on too. After awhile I realized that I was spending a huge amount of time and ...
Views: 574 - How to manage the room at your live events and signature talks - by Submitted on Mar 20, 2014 from Fabienne FredricksonRecently, one of my students asked me a really good question about how to deal with “know-it-alls” who attend your live events. When you get a heckler in the audience or someone who dominates with too many questions, it can be very disconcerting. This and other situations can arise that require ...
Views: 572 - How to Create Content to Build Your List - by Submitted on Nov 13, 2012 from Fabienne FredricksonToday’s topic is about how to create great, free content in order to build your list. We talked about how you can have all of the best products and services in the world, but if you have no one to offer them to or no one to sell them to they won’t sell very quickly. When you have an email list ...
Views: 571 - Three simple steps to creating compelling programs - by Submitted on Dec 04, 2012 from Fabienne FredricksonWhen you start creating your packages, you want to be sure you have different levels to serve clients who are in different situations. Rather than simply creating a program and pricing as you like, I have found a method that speaks directly to your prospects and helps them to self-select the ...
Views: 571 - Four simple steps to extend a successful group program - by Submitted on Apr 16, 2013 from Fabienne FredricksonIf you have been ramping up to provide a group program and have success with gathering a good group, you might be wondering what the next step is. How can you leverage success with a group and extend working with them? There are a few things you can do to build on the success of a group ...
Views: 569 - Eight secrets to closing the sale during a free teleclass - by Submitted on Nov 25, 2012 from Fabienne FredricksonHave you started doing free teleclasses yet? This can be such a powerful method to accomplish two important goals. First, free teleclasses will help build and grow your list. The bigger your list, the more people to which you can market your programs and products. As I’ve said many times, I have ...
Views: 567 - Four ways to keep your clients happy while on vacation - by Submitted on Feb 20, 2013 from Fabienne FredricksonIf your practice is booming, taking a well needed vacation can be difficult. This is especially true if you have lined up new clients who will have to wait to get started. Normally I recommend not working during your vacation, but sometimes you need limited availability. When I took maternity ...
Views: 567 - Six simple steps to get into the success mindset - by Submitted on Aug 23, 2012 from Fabienne FredricksonWhen you are building your business and working on your mindset, your energy is on the rise. You are plugging away, implementing, and keeping your head in the game. You may even be seeking new friends and surrounding yourself with people who share similar beliefs to help pull you forward. But, ...
Views: 565 - Three ways to deal with money objections from prospects - by Submitted on Feb 14, 2013 from Fabienne FredricksonThis happens to every business owner at some point. Prospects tell you they can’t afford the service, or they’ll wait for the next program, or they can’t spend the money right now. Learning how to handle these money-related objections can help you get more clients and serve people who are ...
Views: 565 - How to follow up with interested prospects - by Submitted on Feb 04, 2014 from Fabienne FredricksonMany people struggle with how to follow up with potential clients who say they are interested in working with you. Sometimes you leave them voicemail messages and never hear back. Sometimes they put you off or ask you to call back again at a later date. There are countless reasons why you might ...
Views: 564 - Use a strategic four step system to prioritize projects - by Submitted on Oct 03, 2012 from Fabienne FredricksonDo you have a lot on your plate right now? Maybe you are planning to offer several programs this year, introducing a new package, creating a new home study course, etc. Then new opportunities pop up as you consider working with JV partners, or the media calls, or someone asks you to do a big ...
Views: 564 - Seven unique strategies to create multiple programs from one idea - by Submitted on Jan 16, 2013 from Fabienne FredricksonOccasionally, clients come to me with one solid idea and feel stuck about expanding it to generate more package opportunities. I can certainly help with that! Let’s say you have one big package that offers a high end service such as help writing and publishing a book. You work with clients by ...
Views: 563 - The simplest way to get over the fear of discussing your fee - by Submitted on Jan 17, 2013 from Fabienne FredricksonMany clients come to me to for help with their fears about discussing money. They may feel comfortable talking about what they do with prospects or how they would be served by working together. But when it comes time to actually say their fees, it becomes this big stumbling block. Sometimes ...
Views: 559 - Exploring JV partnerships – how to start the conversation - by Submitted on Aug 18, 2012 from Fabienne FredricksonForging Joint Venture partnerships is a powerful way to gain exposure to new prospects and build your list. But what do you say to start the conversation with a potential partner and how do you figure out what to do together? I’d like to share the method I have used in my own ...
Views: 558 - Five simple steps to generate leads from your warm letters - by Submitted on Jun 07, 2013 from Fabienne FredricksonCongratulations! You’ve sent out your first warm letter to the people in your network of contacts. That is a huge step to undertake for generating leads, so feel proud of yourself. But what do you do next if you don’t hear back from any of the recipients? 1. You might not hear anything at ...
Views: 556 - Four simple ways to discover your unique selling proposition - by Submitted on Aug 07, 2012 from Fabienne FredricksonWhen you start working on your branding, one of the first things you need to determine is your USP (Unique Selling Proposition). You want to know what your clients like about the experience of working with you. What results have they gotten? What did they like most? What makes the biggest ...
Views: 554 - How to Write Authentic Copy that Sells (Part 2 of 2) - by Submitted on Feb 28, 2013 from Fabienne FredricksonWhat it takes to attract ideal clients and customers who happily buy when you’re not in front of them? We do this by having the skills to write authentic marketing copy that sells. I walked you through my first four strategies to creating authentic copy that sells. We talked about setting an ...
Views: 554 - Two simple strategies to creating packages that attract more clients - by Submitted on Oct 24, 2013 from Fabienne FredricksonCreating session packages for some business owners is easy and it’s very obvious how things should work. But, for other owners, they prefer packages that offer more flexibility to attract more clients. Their prospects might need more time per call or more time in between sessions. There are ...
Views: 554 - Your free CD – six steps from script to fulfillment - by Submitted on Dec 19, 2013 from Fabienne FredricksonCreating your Irresistible Free Offer (IFO) is a powerful way to attract clients and start building a database so you have people to market to. This is also how you begin building a relationship with prospects. If you are ready to create your own CD, follow these steps and it will be done and ...
Views: 554 - How to Create an Offer to Build Your List - by Submitted on Nov 13, 2012 from Fabienne FredricksonToday’s article is about How to Create an Irresistible List building Opt-In Offer. In addition to networking and speaking, if you want to build your business very quickly, one of the very first things that you want to focus on is building your email newsletter list. You see, you can have all of ...
Views: 552 - How to Have a Team that Loves Working with You - by Submitted on Oct 22, 2012 from Fabienne FredricksonToday’s topic is about creating a team that loves working with you. When you first start your business, you may have started from home—in a spare bedroom or a little office, and you’re just by yourself. That’s good in the beginning because you may be on a shoestring budget, but after a while as ...
Views: 552 - Build your list with a podcast interview series - by Submitted on Jan 27, 2013 from Fabienne FredricksonLike most entrepreneurs, you are always looking for list building ideas. Once your list gets to about 1,000 people, that seems to be the tipping point for your email marketing campaigns to start delivering strong results. One powerful way to grow your list to that point is by creating a podcast ...
Views: 550 - How to Manage Your Clients - by Submitted on Aug 27, 2012 from Fabienne FredricksonToday I want to talk to you about how to manage your clients. Whether you are just starting out or you are at full practice right now looking to multiply, you must know how to manage your clients effectively. You might be thinking, “What does this have to do with multiplying my business?” It ...
Views: 550 - Do you struggle with commitment? - by Submitted on Oct 18, 2013 from Fabienne FredricksonDo you waffle on the commitments you make? Maybe you make promises to yourself to clean your house or exercise regularly. You get started, but then in time, it fizzles out. This lack of commitment often stems from a self esteem issue. I saw a speaker this year who talked about this exact ...
Views: 549 - Six simple steps for handling the “let me talk to my spouse” objection - by Submitted on Feb 05, 2013 from Fabienne FredricksonYou’ve done everything right so far. You know who your ideal target is. You attend networking events to meet new prospects. You schedule a series of Get Acquainted Calls. The calls go really well! Your prospects get what you offer and they want it. But, instead of saying “Yes” at the end of the ...
Views: 549 - Three strategies to determine how to compensate joint venture partners - by Submitted on Aug 13, 2013 from Fabienne FredricksonWhen you are looking to build your business working with joint venture partners, compensation depends on what type of program you are promoting. There is a difference in what you should pay for private coaching as an example vs. passive income products like a home study kit. 1. Private ...
Views: 548 - 4 steps to find the best virtual assistant for your business - by Submitted on Jul 30, 2013 from Fabienne FredricksonHiring a virtual assistant (VA) to help you handle tasks that you can delegate is one the best ways to be able to grow your business. Taking this step frees up your time to focus on what you do best and attract more clients. But how do you choose the right VA? 1. Write down all the things ...
Views: 547 - Four ways to build confidence when starting your new business - by Submitted on Mar 02, 2013 from Fabienne FredricksonSometimes people just starting out in their practice feel nervous about credentials and experience. That’s totally understandable since you are moving into a new area. However, for you to build your practice and feel good about what you have to offer, you need to shore up your belief in ...
Views: 546 - Five strategies to get the word out quickly about your business - by Submitted on Feb 21, 2013 from Fabienne FredricksonWhether your business is new or you are expanding your offerings, the very first thing you want to do is let people know what you are up to. The more people who know, the better your chances of getting referrals which will help get your client pipeline flowing. One method I often recommend to ...
Views: 545 - Four strategies to jump start your business using speaking - by Submitted on Apr 23, 2013 from Fabienne FredricksonIf you are working to transition from one business to another, then you need a way to jump start your business and get things off the ground quickly. Many of my clients are looking for how to use their time efficiently, so they can launch their new idea, while they still have money coming in ...
Views: 545 - Building your business – get out from behind your computer - by Submitted on May 22, 2013 from Fabienne FredricksonIf you are at the ramp up phase of building your business, let me share the single most valuable piece of advice I can give you: Get out from behind your computer and meet people! Many new business owners struggle with many marketing concerns such as naming their business, constructing a ...
Views: 543 - Think big! You know your next step, so you don’t procrastinate - by Submitted on Jan 16, 2014 from Fabienne FredricksonRecently I had a student ask me a question about expanding her business. She worked with small groups in person and was approaching the point where her space was nearly full. We talked about what she could do to attract clients and grow and came up with all of these possible steps to get ...
Views: 543 - How to overcome your fears and self sabotage - by Submitted on Jul 31, 2013 from Fabienne FredricksonCould you be experiencing self sabotage? Sometimes as a new business owner gets clear about what they offer and their marketing message, good things start to happen. But then, you might hit a bump in the road where resistance shows up. For example, you might meet prospects who are excited to ...
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