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Articles by Diane Conklin

Browse published articles attributed to Diane Conklin, with full-archive search.

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By Diane ConklinRecently published1 topic

Stand Up & Stand Out In Your Business: How To Get Recognized As A Champion

Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other business owners who have products – services and niches similar to yours. Here are 5 tips to Stand Up in your niche and separate yourself from all others…. 1. Provide clear solution for your clients and help them achieve their goals.

Primary topic: Business Consulting

Business Consulting

868 views

By Diane ConklinRecently published1 topic

What Is A Guru?

More and more, people are going to school and getting degrees, and learning new things. Now, there’s no doubt they may be able to teach you something you didn’t already know, but does that automatically make them a guru? This is a question that comes up a lot in marketing and business. What makes a guru anyway? What qualifies somebody to be your mentor or coach…or do they need any special qualifications at all?

Primary topic: Business Consulting

Business Consulting

867 views

By Diane ConklinRecently published1 topic

Do You Step Over Dollars To Pick Up Pennies In Your Business?

Every year for the past 12 or 15 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We always start off the day with a nice breakfast.

Primary topic: Business Consulting

Business Consulting

866 views

By Diane ConklinRecently published1 topic

Nothing Happens Without A Sale

When you go to the movies, you buy a ticket, maybe some popco and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these things in life that you have to pay for just to do anything, why does the word sales make so many people cringe?

Primary topic: Business Consulting

Business Consulting

850 views

By Diane ConklinRecently published1 topic

Don’t Be Vanilla In Your Business

Are you vanilla? Do you just blend in with the crowd? Are you just one of many doing the same thing over and over again? Or do you stand out? Do you have something that really grabs people’s attention? Do you wow people? Sometimes it’s the silly stuff that will make you stand out, but it doesn’t always have to be that. You don’t have to dress up in a superhero suit to get noticed. It will get attention though! It is different!

Primary topic: Business Consulting

Business Consulting

835 views

By Diane ConklinRecently published1 topic

How To Effectively Use A Squeeze Page To Build Your List Daily

How do you use a squeeze page to build your list? A squeeze page, or a landing page, is simply a one page website. It’s just one page where people can do only one thing. They can’t go check out your products and services. They can’t go see when your events are. They can’t do anything else. They have one choice and one choice only. That one choice is to get the free thing you’re offering or maybe they can sign up for a teleseminar or webinar. You use a squeeze page to build your list.

Primary topic: Business Consulting

Business Consulting

832 views

By Diane ConklinRecently published1 topic

Frustrated With Your Business Or Business Results

Have you ever been frustrated in your business? Have you ever been just so frustrated with your business and in your business that you’ve said something like this – “That’s it! I’m finished! It’s not worth all of this! I’m just going to work at Starbucks!” Or something like that… Not many people are willing to talk about this, but most business owners, if they’re being honest, will tell you they have said this, or something similar, at one time or another. Now, are they serious? Are they really going to work at Starbucks? Probably not, but they are seriously that frustrated.

Primary topic: Business Consulting

Business Consulting

823 views

By Diane ConklinRecently published1 topic

How To Craft Your Irresistible Free Offer

Irresistible free offers are used for a lot of things, and one of the biggest is on your website, or other places, to build traffic. On your website, you ask people to give you their name and their email address, and in return you give them an irresistible free offer, filled with great value and content. There are two key words here: the first is irresistible, and the second is free.

Primary topic: Business Consulting

Business Consulting

820 views

By Diane ConklinRecently published1 topic

How Your Business Is Like A Fitness Routine

Thinking about your business the same way you think about your health may seem like a strange analogy , or even illogical, but when you really break it down and think about it, there are a lot of similarities.

Primary topic: Business Consulting

Business Consulting

813 views

By Diane ConklinRecently published1 topic

Authentic Relationship Marketing That Works

Marketing is the basis for everything you do in your business. Everything is marketing. Not all marketing is created equal. The best marketing builds authentic relationships with your clients and prospects. Many people think of marketing as manipulative or forcing people to do something they don’t want to do, or that’s not in their best interest. That’s not marketing at all.

Primary topic: Business Consulting

Business Consulting

812 views

By Diane ConklinRecently published1 topic

Who Should Be Using Social Media Today?

Do I really need to be using social media in my business is a common question and one more and more business owners seem to be asking more and more lately. Is social media right for my business? Do I really need to add this media to what I’m doing now? The list of questions goes on and on and on. The question behind the question, and the real question, business owners really are asking is can my business profit from social media? What are the real advantages of adding and using social media? Those are the answers they really want.

Primary topic: Business Consulting

Business Consulting

804 views

By Diane ConklinRecently published1 topic

Is Your Business Bucket Leaking

Most business owners have leaks somewhere in their business…like the leaks in a bucket when it has holes in it. Does your business have holes in it? If you’re being true to yourself, to your business, and to your clients then the answer is yes, you do have areas in your business with holes. Every business does. So, if you have holes in your business and your business bucket is leaking, what are you doing about it? Do you even see the leaks? Do you even know they’re there?

Primary topic: Business Consulting

Business Consulting

803 views

By Diane ConklinRecently published1 topic

Consistent Drip Marketing Gets Massive Results

Consistency in your marketing and consistency in your business equals huge success. You want to always be top-of-mind. Always be dripping on your clients with information, with marketing, with what’s next. What’s the next thing that you would like for your clients to do?

Primary topic: Business Consulting

Business Consulting

799 views

By Diane ConklinRecently published1 topic

The Most Important Thing You Need To Grow Your Business

If you think the most important thing in your business is marketing, you’re wrong. The number one, most important thing in your business is your list. You build your list partially by marketing, but it’s not a numbers game, so no matter how big your list is, it may not reflect how successful your business is. So, if the most important things isn’t how big your list is, then what makes your list the most important part of your business? It’s the relationship, the connection you have with the people on your list.

Primary topic: Business Consulting

Business Consulting

796 views

By Diane ConklinRecently published1 topic

What’s Your Free Offer & How Are You Using It?

You hear a lot of talk about the importance of building your list. Your list is made up of all your potential customers, and all the people who have invested in your business. You can go out and buy a list, as well - that’s up to you. However, one great way to get people on your list is with your IFO. Your IFO is your Irresistible Free Offer. It’s very specific, and targeted, so it attracts only the exact people you want on your list and in your database.

Primary topic: Business Consulting

Business Consulting

786 views

By Diane ConklinRecently published1 topic

Your Marketing & Business Road Map To Success

Do you have a map? Not a map to get down the road. Not a GPS that talks to you and tells you which way to turn, but a marketing plan. Do you have a Marketing Automation Plan or MAP? Not having a MAP is the reason so many people think of marketing as troublesome. They don’t automate things and they don’t reuse and repurpose. You have to automate your marketing so things are happening while you’re sleeping, playing or while you’re working on other things. This is ideal for entrepreneurs who are always pushing for the next thing.

Primary topic: Business Consulting

Business Consulting

784 views

By Diane ConklinRecently published1 topic

Why Your Story Is So Important To Your Business Success

It’s important that people know who you are, what you stand for, and how you got to the place you are in your business. That’s why your story is so important to the success of your business, and telling your story ensures that you attract the right clients.

Primary topic: Business Consulting

Business Consulting

780 views

By Diane ConklinRecently published1 topic

Business Growth Can’t Happen When You Hide

As entrepreneurs and small business owners, sometimes we have a tendency to hide behind our computer screen, spending hours answering questions, filling your time being busy on the Internet…or maybe even wasting time on Facebook or other social media outlets. Here’s the question to ask yourself: Are you filling your day with busy work or are you being productive?

Primary topic: Business Consulting

Business Consulting

775 views

By Diane ConklinRecently published1 topic

Measuring Social Media For Profit In Your Business

Marketing and technology today really leans on social media heavily as one of the media that’s getting used a lot. It seems like every day a new social site pops up, and it quickly becomes a hit, so we feel like we have to get in on it, start using it and taking advantage of it in our business. It makes absolute sense to take advantage of social media sites too, because most of them are free. Any time you can market your business for free it’s a great opportunity, but only if you do it right.

Primary topic: Business Consulting

Business Consulting

770 views

By Diane ConklinRecently published1 topic

The Slight Edge In Your Business Produces Increased Profits

Maybe you’ve done some online or offline research, or just a general observation, and noticed there are a lot of businesses out there. And, maybe you’ve noticed some, or maybe many of those businesses are just like yours. Does this worry you? If you’re doing things in your business that set you apart, you really shouldn’t be worried at all. When you do things in your business that set you apart, that give you even the slightest edge over your competition, you’ll see a huge difference in the way people – your clients – respond to you.

Primary topic: Business Consulting

Business Consulting

769 views

By Diane ConklinRecently published1 topic

Can You Really Make Money With Social Media?

Are you using social media in your business? Not are you using Facebook or Twitter and going on there while you’re at work and playing games or making random posts. The question is: are you using social media to build your business and to increase your profits? You absolutely can make money with social media and you should if you're a small business owner or entrepreneur. You want to think of social media like you do the other types of media you use in your marketing. You have direct mail, television, radio, internet and other media outlets you should be using in your marketing.

Primary topic: Business Consulting

Business Consulting

768 views

By Diane ConklinRecently published1 topic

How Saying Yes In Your Business Can Make You Rich Beyond Money

How do you make decisions? How do you make decisions in your business? Here is a philosophy that will serve you very well if you apply and use it… Say yes and figure out the details later. It’s also important to plan, but for most people if you apply say yes and figure out the details later, it will take you a lot farther than always needing to know the how and all the other details before you commit.

Primary topic: Business Consulting

Business Consulting

764 views

By Diane ConklinRecently published1 topic

Instant Gratification – The Small Business Killer

The need for instant gratification in business is becoming more prevalent, especially in the world of internet marketing, because things happen so quickly online. You can test and quickly measure to get information on whether or not things are working, and this just perpetuates the need for instant gratification.

Primary topic: Business Consulting

Business Consulting

755 views

By Diane ConklinRecently published1 topic

Action – One Of The Keys To Business Success

There are many keys to success in business, but one of the biggest is taking action. People think action simply means being busy, but nothing could be further from the truth. The key component to a successful business is not just action, but taking deliberate, massive, focused action, consistently, over time. When you’re doing something every day that’s focused on your goals, that’s what will catapult your business. That’s what will take you from the bottom rung of the ladder to the top – all in one fell swoop, because it’s deliberate, massive, focused action.

Primary topic: Business Consulting

Business Consulting

751 views

By Diane ConklinRecently published1 topic

Sometimes You Have To Purge Your Business Too

Springtime tends to be a time for clearing out the stuff you don’t need or want in your life anymore. Maybe you go through your closets and pack up clothes and shoes you don’t want, or you go into the garage and find tools you don’t use, and you get this stuff out of your way. Why? Because it’s good to purge this unneeded, unwanted, unnecessary stuff from your life once in a while and to declutter.

Primary topic: Business Consulting

Business Consulting

744 views

By Diane ConklinRecently published1 topic

What Is Authentic Marketing? Are You Using It In Your Business?

When did the word marketing become such a bad term? When was it that marketing became associated with manipulation and the idea of making people do something they don’t want to do? As a business owner, you should be in love with marketing, because it’s a tool – a tool that allows you to get your message out to the world. It allows you to show your clients and prospects exactly what difference you have to offer that will make an improvement in their lives.

Primary topic: Business Consulting

Business Consulting

733 views

By Diane ConklinRecently published1 topic

Is Direct Mail An Old School And Out Of Date Marketing Method?

Without a doubt, advancements to technology have certainly opened the doors to new methods of marketing. With so many options in the way of digital marketing some of us may find ourselves asking if direct mail is an old, outdated marketing method. The answer is no. Absolutely not! Using good direct response marketing techniques and strategies is a tried and true way to market your business. Direct mail, if done properly, will never be out of date. After all, look how long it’s been working as an effective marketing strategy already.

Primary topic: Business Consulting

Business Consulting

731 views

By Diane ConklinRecently published1 topic

Speed…Business Implementation & Execution…What They Have In Common

One of the concepts that technology has sufficiently delivered on is speed. The communication that once took months to send over oceans and across lands now only take seconds in the form of an email. The ability to reach out to someone only takes a moment in pressing the ‘send’ button on our cell phones via text messages and phone calls. We have even upgraded from horse and buggies to speedy cars with all sorts of style. The point is speed. We have become a society that relies on speed to get things done and expects things to get done in a certain speedy manner.

Primary topic: Business Consulting

Business Consulting

725 views

By Diane ConklinRecently published1 topic

Strategic Business Success Includes Going Places They Aren’t

One of the problems with business in general, Information marketing, and some niche businesses, is that everybody’s fishing in the same pond. So, what’s the best way to grow your business even with heavy competition? Let’s say your business universe has 100,000 people in it, and everybody’s going after that same 100,000 people, because everybody’s going in the same direction. When you’re competing in the pool of 100,000 everybody’s already heard it and you have to work harder to get their attention.

Primary topic: Business Consulting

Business Consulting

725 views

By Diane ConklinRecently published1 topic

Is There A Niche Inside Your Business

If you’re thinking about niching your business you need to decide what the best niche for your business is. Niching simply means that you take an area, a subculture or group, and market to them specifically – you narrow your focus specifically to that group. By finding a niche, you’re focusing what you’re doing and who you’re marketing to, and your business gets easier. It’s easier to find clients and it’s easier to talk specifically in the language of that particular niche or group of people – in other words, it’s easier for you to “speak their language.”

Primary topic: Business Consulting

Business Consulting

724 views

By Diane ConklinRecently published1 topic

How Being More Authentic In Your Marketing Will Attract People To You Like Crazy & Grow Your Business Faster Than Anything Else

Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really happen but appeal to our sense of wanting things to be easy and to be able to get rich quick and all that. How about this one for example…“$12 Million in 12 Weeks” – saw that one recently and it actually made me laugh out loud.

Primary topic: Business Consulting

Business Consulting

722 views

By Diane ConklinRecently published1 topic

Mindset Or Business First

Are you a business coach? Do you have a coach? What do you think is the most important aspect of coaching? Do you focus on mindset issues or business first? There’s no clear-cut answer, no answer that spans across the board and fits all situations because each person, every business owner and every coach is different.

Primary topic: Business Consulting

Business Consulting

717 views

By Diane ConklinRecently published1 topic

Follow Up: The Key To Business Success…And Increased Profits

Are you following-up with your prospects? Do you do enough follow-up? You may think the sale stops at the end of an event, or the end of a call, or at the end of the first step of however it is you go about making sales in your business. This is simply not the case. If you don’t follow-up in every way imaginable you might as well say “I give up, if you don’t want anything I have after this, you’ll never hear from me again.” And if you do that in your business, you’ll probably be shutting your doors before you know it. Don’t give up…instead, follow-up.

Primary topic: Business Consulting

Business Consulting

715 views

By Diane ConklinRecently published1 topic

Everything Is Marketing

Marketing is one of the most powerful tools you have in your business. Once you can begin to think of every aspect of your business as a form of marketing, you begin to think like a marketer instead of just a business owner. Your brand, your logo, your colors, your personal style and the way you greet customers, clients and prospects is all marketing. The way your staff presents themselves and everything having to do with your business; it’s all marketing.

Primary topic: Business Consulting

Business Consulting

714 views

By Diane ConklinRecently published1 topic

Do Long Sales Pages Work Or Are They Out Of Date?

Have you heard people say that long sales letters don’t work? Some people claim they’d never read one. It’s always interesting when people say that.

Primary topic: Business Consulting

Business Consulting

712 views

By Diane ConklinRecently published1 topic

The #1 Secret To Increasing The Response To Your Marketing

Would you like to see better response rates from your marketing? The number one thing to always look at is your headline. Now this could be any marketing. It could be direct mail, it could be your email marketing, or it could be in your sales letters.

Primary topic: Business Consulting

Business Consulting

709 views

By Diane ConklinRecently published1 topic

Perfection & Success In Your Business

Can you think of anything in this world that’s absolutely perfect? If you can, it’s probably doubtful that it’s man-made. Are you making the mistake of treating yourself, or your business as if it has to be perfect? If you are you really need to stop. Too often, you strive to achieve perfection in yourself and in your business, and all you’re doing is giving yourself an unrealistic goal. Stop white-knuckling life and stop trying to be perfect. No one expects you to be perfect, except you.

Primary topic: Business Consulting

Business Consulting

693 views

By Diane ConklinRecently published1 topic

Using Focused Energy And Action To Increase Your Productivity

It’s the end of your business day. That’s enough work for one day, and you’re turning off the lights in your office or your shop. You’re going home. Do you feel fulfilled? Do you feel as though you accomplished everything you wanted to do today? Or are you really not sure if you accomplished anything? A lot of times, as a small business owner, you might find yourself taking the shotgun approach to your day.

Primary topic: Business Consulting

Business Consulting

692 views

By Diane ConklinRecently published1 topic

The Importance of Using Smart Marketing and Business Strategy In Your Business

Strategy is a term that gets thrown around a lot in business, especially when it comes to marketing. Sometimes we use the word to the point of forgetting what it really means to have strategy in your business. Strategy is much more than what you’re doing. Strategy is about knowing why you’re doing what you’re doing.

Primary topic: Business Consulting

Business Consulting

678 views

By Diane ConklinRecently published1 topic

Nothing Happens Without A Sale

When you go to the movies, you buy a ticket, maybe some popco and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these things in life that you have to pay for just to do anything, why does the word sales make so many people cringe?

Primary topic: Business Consulting

Business Consulting

676 views

By Diane ConklinRecently published1 topic

Business Systems: Implementation And Execution Are Key Components To Productivity

One of the greatest driving forces of business is your ability to implement and execute actions in a speedy and efficient way. Being able to move your business forward relies on creating systems, plans and blueprints, and then putting them into action. And not just any action, but massive action…massive, focused, directed action. This may sound like a lot of work, but it encompasses one of the concepts that’s extremely important to your business, and that’s leverage.

Primary topic: Business Consulting

Business Consulting

674 views

By Diane ConklinRecently published1 topic

Making Business Personal Again

It’s not uncommon to find that as businesses grow they have a tendency to lose sight of the very things that made them who they are. That thing is the relationships the business has built and maintains with its list - the people on your list who have contributed to our success. Your clients! People are so important, they’re the most important part of your business. They’re in our coaching programs, they have invested in our products and services and many of them have watched us develop from individuals with an idea into full-fledged businesses with missions and goals.

Primary topic: Business Consulting

Business Consulting

667 views

By Diane ConklinRecently published1 topic

Hiring The Right Mentor or Coach Can Affect Your Bottom Line Business Profits

To put it simply, no one likes having to write checks…to spend or invest money. Writing checks means money is leaving your account, and no one likes money leaving their account. However, it becomes a little easier when you know the money is being well invested and, two, that you’ll be making the money back quickly because of how you invested it. This is about the investment you make by having mentors and coaches.

Primary topic: Business Consulting

Business Consulting

664 views

By Diane ConklinRecently published1 topic

Are You Getting The Basics Right?

Part of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. When we give gifts, we certainly want to be sure that the recipient knows it came from us.

Primary topic: Business Consulting

Business Consulting

663 views

By Diane ConklinRecently published1 topic

Discover The Secret of Niche Marketing And Double Your Profits

Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. And, digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy. If that’s the kind of wealthy you’re looking to be, it’s time to start considering niching your products and services to more specific types of clients.

Primary topic: Business Consulting

Business Consulting

644 views

By Diane ConklinRecently published1 topic

Being Authentic In Your Business & Your Life

There’s a lot of talk these days about being authentic, especially as it relates to your business. The question is: what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to, because it’s just them being authentic. Everyone’s talking about it in different ways lately, but it seems everywhere you go, somebody’s talking about being authentic. The dictionary defines authentic as “the quality or condition of being trustworthy or genuine.” It also used words like genuine, real, and character.

Primary topic: Business Consulting

Business Consulting

641 views

By Diane ConklinRecently published1 topic

How To Decide Whether To Give Event Schedules To Your Attendees Or Not

The question that comes up a lot regarding events is do I or do I not give attendees a schedule? The question to answer is why would you not give a schedule out? Is there a valid reason why you don’t want your attendees to know what is coming up next and what to expect from your event?

Primary topic: Business Consulting

Business Consulting

640 views

By Diane ConklinRecently published1 topic

You Don't Have To Be Held Hostage By Your Business or Your Employees Ever Again...Business Systems Provide The Most Profitable Solutions!

Most businesses lack adequate systems to get things done efficiently and effectively in their businesses. Anything and everything, from how the phone is answered, to processing refunds, to running successful events can and should be systematized. Standards should be put in place so everyone knows what is expected of them and their job position.

Primary topic: Business Consulting

Business Consulting

634 views

By Diane ConklinRecently published1 topic

Just Being You In Your Business Attracts Your Ideal Clients & Increases Your Profits…All At The Same Time

One of the biggest conce s for many business owners is how to be authentic in their marketing. You want results from your marketing, but you also want to avoid the in your face or the hard core marketing approach. You also want to avoid the negativity based marketing that relies on bashing others to make your point. You want to expose all the great things about your business and let your customers know why your business is the best option for them, without creating an image that’s not representative of your business or who you are as a person.

Primary topic: Business Consulting

Business Consulting

630 views

By Diane ConklinRecently published1 topic

Integrated Marketing...What It Is, Why Is It Important & How Can You Use It In Your Business

Does your marketing strategy include an integrated plan? You have a variety of ways to market your business - including advertising, direct mail, social media, email marketing - just to name a few. All of these enable you to reach out to your clients to let them know what’s going on in your business and the products and services you have available for them. Each of those systems has its own marketing strategy. When you integrate your marketing strategies together you’re making your marketing message stronger.

Primary topic: Business Consulting

Business Consulting

624 views

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