Many people hold the belief that sales and marketing has to be pushy.
Nothing could be further from the truth. Sales and marketing is about making people aware of what you offer and creating the opportunity for people to make a decision based on their wants and needs.
If you believe in ... Views: 762
As an authorpreneur you want your book to get in the hands of as many readers as possible. You also want to sell lots of books.
The more visible your book is and the more potential readers who know about your book, the more books you are likely to sell.
A great way to sell books is word of ... Views: 761
Getting a book published is a lot easier, and simpler, than in years past. From idea to publication it can be a matter of weeks, even days.
As in the past, publishing is the easy part. Sure, in the eyes of the author, that may seem far-fetched. Yet, ask any author who has made money from their ... Views: 754
Many people think marketing is only about getting word out about your product or service. There's more, much more, to marketing. In most cases you must also establish yourself as an expert. With competition for the consumer’s dollars at an all time high, there are some very simple strategies you ... Views: 752
“I’ll invest in sales training as soon as I make the money to do so.”
I can’t even begin to count the number of times people have said this, all the while struggling to make sales. For some reason, they believe that they are going to figure out what the problem is with their sales results when ... Views: 752
When it comes to offering teleseminars the fact is there is an incredible amount of competition. In years past this was not the case. There were a handful of people offering their training by way of a teleseminar. Today this is not the way it is. Teleseminars are a dime a dozen. Does that mean ... Views: 752
“I’m not making any money!” comes the frustrated battle cry. “It’s easy for you, but I have not figured out how to make this thing work!” Recently, lots of people who have been trying to make money online are likely chanting these statements. Yet others are chanting, “Great times! Great times! ... Views: 750
What do you when plans get thrown to the wind? Do you resist, fight it and wonder “Why is this happening to me?” Or do you simply accept it and choose to do something else?
Today was such a day for me. I live in an area where we rarely get snow. When we do it’s often an extremely light ... Views: 750
When I first began marketing, there was no such thing as viral marketing, social media marketing or the Internet, as we know it today.
Getting the word out about your products and services was costly and, oftentimes, not very effective.
Authors, artists, indie songwriters and the like often ... Views: 749
You’ve got the book. You’ve got the digital product. You’ve got the virtual training. Now what? Simple. Now you have to promote it.
With all that’s available online, you have a wealth of possibility at your fingertips.
One of the most effective methods for spreading the word, establishing ... Views: 747
If you’ve been on the Internet for even a short period of time you have likely heard that Social Networking is the latest and greatest hot thing on the Internet. In many ways it is. However, as much as Social Networking can help you build your business, it can be a huge waste of time. You will ... Views: 746
Seems lots of people are “doing it differently” in 2015. No resolutions, no goals, no pen to paper with “this is what I am going to do.”
There’s a trend underfoot of simply going with the flow. Not that there is anything wrong with going with the flow… people have been doing this since the ... Views: 745
Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent.
The great news is this: the minute you post something, your writing, video or audio file is published.
The ... Views: 744
I once attended a retreat on how to live with passion and fulfill one’s life’s work. The facilitator posed the question, “If money was not an issue, yet you had to work full-time, what would you do?” Answering this question was a turning point for me. Now - years later - I am doing much of what ... Views: 743
I work with many speakers, authors, trainers and consultants who want to gain visibility on the Internet and within their market. Without a doubt, they all realize they need to market themselves, but many just don’t know where to begin. Marketing serves several purposes including market reach, ... Views: 742
If you’re thinking of writing a book, one of the most beneficial things you can do (at least for most people) is have a writing routine.
I’ve written several books, created countless information products and launched quite a few live trainings. All of this, and more, was accomplished by ... Views: 741
If you speak in front of enough audiences, you will have incredibly positive experiences AND you will have a few doozies. You know the kind, you’re in the middle of something and you wonder how you’re going to get through the experience. A huge part of minimizing the risk of something going ... Views: 740
Niche Markets
Narrow markets are often referred to as Niche Markets – A narrowly defined group of potential customers/clients. A niche market usually evolves based on market demand for a product or services. Niche markets can arise based on changes in society, technology or general ... Views: 740
You have likely heard, “The Gold is in the List.” This is a very true statement.
One of the greatest mistakes I see many professionals make who want to make a great living online is not having a clear focus on building an opt-in subscriber list.
It never ceases to amaze me how often ... Views: 739
Many people dream of making six and seven figures a year online. They’ve heard outlandish results experts in any number of industries have gotten and hope to achieve the same.
Is it really possible to build a successful and profitable online business? Absolutely. But before you can generate ... Views: 739
Are you proud of what you write? Will the message in your books make a difference to the reader? Do you KNOW your life purpose is to write?
If you answered yes to these questions the next question that begs to be answered is, "Are you learning as much as you can to create book launch ... Views: 739
Without a clear understanding of your market and what you have to offer you may make some of the common mistakes inherent to running a business
You may spend time targeting the wrong market for your overall objectives. You may come across as only interested in the sale rather than someone ... Views: 736
Lately there's been lots of conversations, postings in forums and in social networks about whether or not Social Marketing is useful or a complete waste of time for authors. As with any form of marketing you have to decide what is most beneficial to overall goals. The fact is, Social Marketing ... Views: 736
Recently someone asked me what I think the #1 rule of affiliate marketing is. Actually, there’s more than one top rule, but here’s top of the list.
#1 RULE: Pay your affiliates what you owe them when you owe them. Nothing can sour an affiliate relationship faster than you owing someone money ... Views: 735
For most authors, writing the book is the easy part. Knowing how to market, gain visibility and sell books is what often stops potentially successful authors from reaching their greatest potential.
Here are just a few things to consider as you move forward…
You have to be able to engage your ... Views: 734
For years I have had a recurring fantasy; winning hundreds of millions of dollars in the lottery. How would my life change? What could I do where money would not be a concern? Where would I travel that I have yet to visit? What toys would I buy? And on and on.
A few days ago I had a shift in ... Views: 731
One of the primary reasons most entrepreneurs won’t achieve the highest level of success in their business is their lack of effective marketing.
One of the most important types of marketing you need to learn is pull marketing.
As the name implies, pull marketing is persuading consumers to ... Views: 731
In the years I’ve been marketing and selling online, I’ve consistently watched people struggle in their attempt to get visibility for any number of eBased products they hope to move. Whether it be to move by way of a giveaway for the purpose of building a list or selling an eBook, teleseminar, ... Views: 730
One of my favorite shows is – America’s Got Talent. I really enjoy watching raw talent come up from the ranks.
There’s great talent and there’s… well, let’s just say, less than great. Week after week acts are eliminated until one stands victorious as the winner.
The mere fact that a ... Views: 730
Today’s consumer is flooded with messages attempting to grab their attention and place a particular product or service first and foremost in their minds. Methods of advertising that may have been effective in the past are, in many cases, actually counterproductive. The sad truth is that many ... Views: 729
Regardless of what industry you’re in something that can position you as a credible expert is packaging your knowledge into high value content. Whether it be a report, article, MP3 or video, content is something that sets you apart from your competition.
Unfortunately, the thought and the ... Views: 728
As one of the most popular social networking sites online, Facebook provides you the opportunity to promote yourself, your site, your business, your events, and your clients.
Facebook, due to its social nature, creates a lot of opportunity to promote your products and services. However, this ... Views: 728
As an expert, you likely experience lots of competition. You may be the best. You may have been in your industry the longest. You might have the most expensive education.
On some level, none of that matters. What matters is the market’s perception of who you are.
Are you the “go to” ... Views: 728
We've all heard stories of people making boatloads of money online by selling information products. Yet for most people making their first $100 would make them very happy. You see, once you make your first $100 the next $100 is much easier.
One of the best ways to develop your first ... Views: 723
One of the best ways to sell books (and lots of them) is with live presentations. Selling from the platform is a powerful way to move lots of books. However, it takes more than simply telling audience members to buy your book.
Watch any author who does this well and it is truly “poetry in ... Views: 723
The heart of any online business is a responsive subscriber list. Without this, you are on an uphill climb to success.
In the early days of online marketing, it took a lot less effort to build a subscriber list than it does today.
It didn’t take much to get someone to say yes to a free ... Views: 722
Most authors dream of selling lots of books, but often fall short of this goal for one simple reason; fear!
Although the fear may not be overt it shows up in many different ways. One would be the resistance to market and the other not pursuing speaking opportunities where you can sell back ... Views: 718
Knowing your market is essential to your business success. Understanding demographics enables you to do incredibly targeted marketing.
The demographics of your market are their geographic location, age, gender, family status, income, buying behavior, buying preferences, etc. Analyzing the ... Views: 717
Our experiences are what move us into our life’s work. The choice is whether to respond to whatever life throws at us in a proactive way and keep moving forward, or stay stuck and flounder about.
There are people fulfilling their life’s work each and every day. Some are visible in the ... Views: 715
If I could sum up making money online in 3 steps here are what they would be:
1.Know your market
2.Build a responsive opt in list
3.Create information product.
Step One will be covered in this article.
This is a biggie. Anyone who is making money online has done this. And... they ... Views: 715
With all the choices of social networks and social media marketing you might wonder where your time is best utilized.
The standard locations are:
Facebook
LinkedIn
Twitter
YouTube
Google+
One social network proving to be incredibly valuable is ... Views: 715
As might be expected, this is the time of year many companies set goals and outcomes for the coming year. Most likely these goals include increasing the client base and revenues while increasing profit margins. The sad truth is these are probably the same goals that are set every year and the ... Views: 714
"The vast majority of books make less than $100 a year,” according to John Kremer, author of 1001 Ways to Market Your Books.
Another book marketer says, "50% of the books published don't make even that much. In my experience, at least 90% of books will fail, maybe even 95-99%. Fail means ... Views: 713
I just finished reading a book filled with good information, but nothing significant stood out in the content.
Actually, much of what I read I’ve read in countless other books.
Truth be told, just about any Law of Attraction, inspirational and/or motivational writer could have put their name ... Views: 713
One of the best ways to position your expertise and be viewed as a thought leader is as a published author. Most people view book authors as bona-fide experts regardless of whether or not they are.
In years past, the dream of wanna-be authors was to be published by one of the big New York ... Views: 712
As a writer, one of the most important things you can do is write. Yet, many people complain that they just don’t have time to write.
A closer look at how they are using their day may explain why. It’s likely they are not setting writing as a priority and/or they are wasting precious time in ... Views: 709
A landing page is also known as a squeeze page and lead-capture page. The amount of information on the page is usually determined by the cost of the item you are promoting. Free eBooks require much less information than something costing hundreds of dollars.
To be most effective it is ... Views: 706
If you’ve found your way here, there’s a very strong possibility you’re seeking information on how to make money. Granted, not everyone is interested in this, but many are.
The best way to make money online is to have a solid system in place. Yet, many people don’t know where to begin.
Here ... Views: 704
Not long ago I had the distinct pleasure of presenting at the Blog Paws 2015 Conference – the only conference of its type in the world.
BlogPaws is the Professional Pet Blogger Network that provides a range of marketing program opportunities, along with growth and development benefits to help ... Views: 701
How often have you said, “Today’s the day!” regarding something you are committed to changing. Yet, by day’s end you either didn’t do what you said you would do or you did something that directly sabotaged your success?
This often happens with experts who swear up and down they are going to ... Views: 700