One of the most important things you can do as a list owner is have empathy for your subscribers. What this means is, don’t abuse them.
If you’ve been a member of other lists you might have noticed that they seem to “use” their list members. This can really make you upset and frustrated. And, ... Views: 1251
Many people dream of making six and seven figures a year online. They’ve heard outlandish results experts in any number of industries have gotten and hope to achieve the same.
Is it really possible to build a successful and profitable online business? Absolutely. But before you can generate ... Views: 1251
Have you ever had reality hit you smack dab in the face yet chose to deny it.
A quick look around would indicate virtually everyone has done this at some point or another.
The fact is we may know there are changes we should make to live a more quality life, but don’t. We often postpone ... Views: 1248
Are you a nonfiction author who uses your writing to fuel revenues? Do you want to use books to generate interest in your other services and products such as information products, consulting, coaching and/or speaking?
Whether you’re a seasoned author, or first time author, books are a great ... Views: 1243
Have you ever cringed at the thought marketing? You're not alone. Many people avoid marketing like the plague and their business success reflects this fact.
The truth is, marketing is just about everything we do. From blogging, article writing, talking to others at a live event, posting on ... Views: 1243
With the convenience of shopping from one’s couch or office, why would anyone take time to go to a traditional bookstore? Actually, there are many reasons.
Readers of all ages love the experience of walking into a physical bookstore, grabbing a cup of coffee to sit down and read a few ... Views: 1241
Have you given thought to why you do what you do? Why are you in the business you are in? What motivates you to work with the clients you work with?
In the last few years the energy of business has shifted dramatically. With all the spirit-driven businesses currently in existence and those ... Views: 1240
In the years I’ve been marketing and selling online, I’ve consistently watched people struggle in their attempt to get visibility for any number of eBased products they hope to move. Whether it be to move by way of a giveaway for the purpose of building a list or selling an eBook, teleseminar, ... Views: 1236
Seems lots of people are “doing it differently” in 2015. No resolutions, no goals, no pen to paper with “this is what I am going to do.”
There’s a trend underfoot of simply going with the flow. Not that there is anything wrong with going with the flow… people have been doing this since the ... Views: 1236
If you’ve been on the Internet for even a short period of time you have likely heard that Social Networking is the latest and greatest hot thing on the Internet. In many ways it is. However, as much as Social Networking can help you build your business, it can be a huge waste of time. You will ... Views: 1236
In the years I’ve been marketing and selling online, I’ve consistently watched people struggle in their attempt to get visibility for any number of eBased products they hope to move. Whether it be gaining visibility by way of a giveaway for the purpose of building a list or selling an eBook, ... Views: 1236
Ask most authors if they want their books placed in the hands of lots of readers and they look at you as if you’ve lost your mind. “Of course!” they quickly respond.
When you ask what they are doing to market they again look at you as if you have lost your mind and blurt out some excuse as ... Views: 1235
One of the most important aspects of running a business, any business, is keeping your customer in mind. As obvious as these sounds, not everyone does it.
A business cannot sustain itself without keeping the customer/client in the forefront. One way to fully serve your customers is with ... Views: 1235
Offering teleseminars as a part of your services is a great choice for many entrepreneurs. Knowing which is the best can be a challenge. There are dozens of "types" of teleseminars to choose from. Below are three very popular types. Preview Calls
If you are new to teleseminars, I recommend ... Views: 1235
Answer me this... why is it when someone opts-in for a report, ezine, eBook, teleseminar or whatever it is that is offered from a website, blog or landing page there are some subscribers that think it is okay to begin sending their information to the person they requested the information from? ... Views: 1234
What do you when plans get thrown to the wind? Do you resist, fight it and wonder “Why is this happening to me?” Or do you simply accept it and choose to do something else?
Today was such a day for me. I live in an area where we rarely get snow. When we do it’s often an extremely light ... Views: 1234
“I don’t have a list! What do I do?”
I have been asked this question countless times. My answer is always the same; start right where you are.
I’ve been making my living (and a great one at that) on the Internet for many years now. But it wasn’t always this way. There was a time when I ... Views: 1234
This is the time of year many people start thinking about setting goals for the coming year. Call it what you may, resolutions, intentions, outcomes, goals, it’s all the same. We set an intention to do something and more times than not, within a few days we give in, give up and say it’s just not ... Views: 1230
When I first began marketing, there was no such thing as viral marketing, social media marketing or the Internet, as we know it today.
Getting the word out about your products and services was costly and, oftentimes, not very effective.
Authors, artists, indie songwriters and the like often ... Views: 1230
If you love to speak on the platform, you’re really good and you have outstanding material, getting paid to speak is a great way to make a living.
The dream of many experts is to have a full calendar of paid speaking engagements. Nice dream and yet, for some, it is far more profitable to ... Views: 1229
“I’m not making any money!” comes the frustrated battle cry. “It’s easy for you, but I have not figured out how to make this thing work!” Recently, lots of people who have been trying to make money online are likely chanting these statements. Yet others are chanting, “Great times! Great times! ... Views: 1227
Today’s consumer is flooded with messages attempting to grab their attention and place a particular product or service first and foremost in their minds. Methods of advertising that may have been effective in the past are, in many cases, actually counterproductive. The sad truth is that many ... Views: 1227
When I moved from Utah to Oregon nearly seven years ago I had the opportunity to experience marketing from a powerful perspective: a consumer in need of numerous products and services. As I settled in, I realized what an incredible opportunity this is for countless businesses to increase ... Views: 1224
People are getting sicker by the day. Not great news, but true.
When we know the truth, we are in a position to do something about it… if (and when) we have the desire to do so.
Take a look around. How much dis-ease, anxiety and stress are people dealing with? As a result of day-to-day ... Views: 1222
If you’re thinking of writing a book, one of the most beneficial things you can do (at least for most people) is have a writing routine.
I’ve written several books, created countless information products and launched quite a few live trainings. All of this, and more, was accomplished by ... Views: 1222
A landing page is also known as a squeeze page and lead-capture page. The amount of information on the page is usually determined by the cost of the item you are promoting. Free eBooks require much less information than something costing hundreds of dollars.
To be most effective it is ... Views: 1221
Niche Markets
Narrow markets are often referred to as Niche Markets – A narrowly defined group of potential customers/clients. A niche market usually evolves based on market demand for a product or services. Niche markets can arise based on changes in society, technology or general ... Views: 1221
One of the best ways to sell books (and lots of them) is with live presentations. Selling from the platform is a powerful way to move lots of books. However, it takes more than simply telling audience members to buy your book.
Watch any author who does this well and it is truly “poetry in ... Views: 1219
Looking for a new way to get in front of potential book buyers? Try your hand at publishing a Kindle book. It's one of the easiest ways to get your material published...fast!
I couldn't believe how simple the process was from the very first attempt.
What's great is you don't need an ISBN ... Views: 1218
When became a professional speaker nearly 16 years ago something I heard over and over from seasoned speakers was to develop product. These sage words made a huge difference in the success of my business. Why? Because no matter what is happening with the economy having various information ... Views: 1217
As one of the most popular social networking sites online, Facebook provides you the opportunity to promote yourself, your site, your business, your events, and your clients.
Facebook, due to its social nature, creates a lot of opportunity to promote your products and services. However, this ... Views: 1216
Many nonfiction books are created to solve a problem or teach prevention of a specific outcome; often doing both. When marketing you need to know what problems your book can solve or what it is designed to prevent.
Take a book on health and nutrition; some are designed to help the reader lose ... Views: 1216
With so many things vying for our time and attention, it’s more important than ever to have strategies in place that allow you to get the most out of the time you put into your business.
Lots of people joke about how little time they have in their day and that their attention is spread in many ... Views: 1215
Most people would never guess that authors have some very common and debilitating fears. The three top are:
Fear their book won't sell.
Fear someone will criticize their writing.
Fear they only have one book inside of them.
Are these valid fears? Any fear can be a valid fear. This may ... Views: 1215
Ask many people to define the word habit and they give a negative definition. There is plenty of evidence that a habit can be bad; the habit of smoking, overeating, drinking, watching television and on and on. On the flip side, there are beneficial habits. The habit of exercising, eating ... Views: 1214
Most authors know if they are serious about positioning their books in the marketplace they need to have them posted on Amazon. In order to get the most opportunity from Amazon you need to optimize your page.
Some of the essentials are a detailed book description, ISBN number, page count, ... Views: 1213
As might be expected, this is the time of year many companies set goals and outcomes for the coming year. Most likely these goals include increasing the client base and revenues while increasing profit margins. The sad truth is these are probably the same goals that are set every year and the ... Views: 1211
"The vast majority of books make less than $100 a year,” according to John Kremer, author of 1001 Ways to Market Your Books.
Another book marketer says, "50% of the books published don't make even that much. In my experience, at least 90% of books will fail, maybe even 95-99%. Fail means ... Views: 1211
If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.
One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this ... Views: 1209
One of the most important aspects of running a business, any business, is keeping your customer in mind. As obvious as these sounds, not everyone does it.
A business cannot sustain itself without keeping the customer/client in the forefront. One way to fully serve your customers is with ... Views: 1209
One of the primary reasons most entrepreneurs won’t achieve the highest level of success in their business is their lack of effective marketing.
One of the most important types of marketing you need to learn is pull marketing.
As the name implies, pull marketing is persuading consumers to ... Views: 1209
You have likely heard, “The Gold is in the List.” This is a very true statement.
One of the greatest mistakes I see many professionals make who want to make a great living online is not having a clear focus on building an opt-in subscriber list.
It never ceases to amaze me how often ... Views: 1207
I belong to several online authors’ groups. I like to stay on top of what other authors are doing, what’s going on in the publishing world and what some of the main areas of concern are for authors.
A topic that often comes up has to do with being published by a traditional publisher compared ... Views: 1207
Ask most solo-entrepreneurs why they are in business and they will tell you it’s to make a difference AND make money. Yet, the majority make the road to success much more difficult than it needs to be. In essence, they are sabotaging their success by what they do and by what they don’t do. ... Views: 1206
Last evening, I had the good fortune of having dinner with my sister who is visiting from California. Over sushi we talked about how grateful we each are for our businesses. Lorraine is a fine artist who has built a very successful business over a number of years. I told Lorraine I feel so ... Views: 1205
Are you looking for ways to sell more of your eBooks while reaching a great market and being viewed as a leading expert? Granted, writing eBooks is a great way to be viewed as an expert, but the market reach may be in question.
Enter an expert series. Working with experts is a great way to ... Views: 1203
As a writer, one of the most important things you can do is write. Yet, many people complain that they just don’t have time to write.
A closer look at how they are using their day may explain why. It’s likely they are not setting writing as a priority and/or they are wasting precious time in ... Views: 1202
If you speak in front of enough audiences, you will have incredibly positive experiences AND you will have a few doozies. You know the kind, you’re in the middle of something and you wonder how you’re going to get through the experience. A huge part of minimizing the risk of something going ... Views: 1198
For years I have had a recurring fantasy; winning hundreds of millions of dollars in the lottery. How would my life change? What could I do where money would not be a concern? Where would I travel that I have yet to visit? What toys would I buy? And on and on.
A few days ago I had a shift in ... Views: 1198
As an expert, you likely experience lots of competition. You may be the best. You may have been in your industry the longest. You might have the most expensive education.
On some level, none of that matters. What matters is the market’s perception of who you are.
Are you the “go to” ... Views: 1198