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Most entrepreneurs market their business half-heartedly. One month they’re marketing machines the next they are too busy and marketing goes out the window. Inconsistency with your marketing plan creates inconsistency with your new-client-flow. You can create a system that will promote an ... Views: 1401
With self employment rising daily, the competitive landscape of internet marketing promotions becomes more evident. But don't allow yourself to become disheartened as this provides a fantastic opportunity in your home business due to an increase in your target market.
However, you need to ... Views: 633
Over the last year or so, lots and lots of new ways to promote your business have appeared. Some of these were there before, but they’ve now become mainstream and have opened the doors for smaller businesses to compete with larger businesses for the first time. And they all have to do with ... Views: 784
I have been a coach for some years now, and have mentored other coaches along the way. Just about everyday I talk with a coach who is on the verge of losing their business because they can’t seem to attract enough clients.
It breaks my heart because the world needs coaches. It needs ... Views: 924
Over 81% of people want to write a book! Now there are a variety of reasons for this among them they have romanced the idea of a "writer's life." More importantly they have something to share with the rest of the world. But the real benefit in writing a book is that it gives you credibility, ... Views: 1187
All businesses turn over customers on a regular basis for any number of reasons;
20% of the population move annually, they may no longer need your product or
service, they began buying from a relative or friend, they find a better price and/or they become upset with your products and/or ... Views: 718
Developing a business brand online is an important strategic maneuver to help customers identify you or your products and what they stand for. Online branding not only helps to readily identify you with a particular niche but also helps to build your reputation as well.
Successful business ... Views: 520
Article marketing is a wonderful way to drive free traffic to your website or blog. Posting unique content articles to numerous article sites multiplies your opportunities for people to read your content and subsequently click the link that directs them to your site or blog. This equals free ... Views: 782
In order to retain clients and build a sustainable business, you must stay in touch with people in a meaningful way. This includes people you have done business with, people you have met in person at events and your email subscriber list.
Your client base has a sacred contract with you. They ... Views: 603
What is the topic that dominates the media these days? What is it that we're reading on websites, in newspapers, seeing on TV and hearing on the radio?
Even if you only read the front pages or skim the headlines, you know it's all about the economy. Everyone's talking about Wall Street and ... Views: 563
It's a harsh fact, traffic promotion today is different to traffic promotion of yesterday. However, you will definitely put additional money in your bank account if you adopt today's internet marketing trends. To drive massive targeted web traffic to your site, there's no question that these 5 ... Views: 898
Depending on the source you believe, somewhere around 500,000 new books hit the shelves this year.
What does this mean?
If each book was but an inch thick, and all the books were placed on a single shelf, that shelf would be over 7.8 MILES long. Your book is but one of them. This does not ... Views: 918
I decided autumn was a great time to clean out the garage. Thought, while I was at it, to get rid of the things that had been replaced or whose time had come. The answer was clear—sell it at my first ever yard sale.
Here’s what I learned and how I think we can all apply some of the lessons to ... Views: 1183
Do you want to be known as a "thought leader" in your industry?
Of course you do!
A thought leader is essentially a trusted resource. And, in an information economy, a trusted resource is extremely valuable. It doesn't matter what industry you're in - whether you have a Fortune 1000 ... Views: 574
As an online marketing strategy publishing content offers great flexibility concerning the use of a single piece of content. This particular method for marketing on the internet can be fairly labor intensive and that can be a drawback to some people. However if you are creative enough you can ... Views: 558
This is Part Two of the series on trust. You might wish to begin by reading Part One found elsewhere on this site.
One of the biggest mistakes businesses make in regards to marketing is attempting to market a product or service to those who do not need that product or service. Playing the ... Views: 734
QUOTE: “Until one is released, step by step or all at once, from the roots of fear-based thinking, no amount of Mo-ney will give prosperity. This is fact…” – Anonymous
Even though I’m totally unplugged from what’s going on in the world, by choice, stuff is still trickling in. You see, I’ve ... Views: 1033
Last time I shared four practical tips for how to develop a compelling offer - Make sure it’s a desirable topic, craft a juicy title, add on a tempting bonus and get clear on the value before you settle on the price.
Today I want to begin talking about how to present that offer in the most ... Views: 607
WELCOME to the WONDERFUL WORLD of ON-LINE MARKETING! Here are some tips to help you along the way. If you disagree with any ideas of these tips -- PLEASE leave a comment at my blog www.2YearMillionaire.com
1. NAME RECOGNITION. This is absolutely critical. People want to deal with someone they ... Views: 1796
In the 'old days', creating awareness of a product or service in the marketplace required a simple and very straightforward approach. Most of us just advertised in the media available at the time. These outlets included newspaper, radio, television and magazines. Frankly, it was a no-brainer. We ... Views: 2769
One of the hottest topics in marketing today is the subject of using social media tools for marketing. It appears to be quite difficult for some to get their heads around what this means for businesses that market products and services through the traditional model.
It is often quite ... Views: 1126
THE 10 POWERFUL MUSTS IN MARKETING
By Kevin Thomas
Whenever I meet a Business Owner or an Entrepreneur the first question I ask is "how does your Marketing measure up"? Their usual response is that their Marketing Sucks! How about yours? If you are like most, Marketing is the ... Views: 1152
“Online Business” is a broad term for a plethora of online business models. Some people think of online business as get rich quick schemes using underhanded marketing tactics to create a quick buck. But there are solid online business entrepreneurs or webpreneurs as I like to call them, who ... Views: 917
As an online marketer, you should strive to deliver value to readers on your blog, on social networks, via your email newsletter and more. It may look like a lot of writing to keep up with, but it does not have to be. Here are my top 10 ways to repurpose content that you only have to write ... Views: 932
Instant article writing templates such as those found at StartWritingArticlesFaster.com can help you overcome writer's block. In many cases, with the right article templates, you can write your articles in 30 minutes or less.
Notice the keywords there - "with the right article templates." ... Views: 849
What is a niche? Why do I need a niche? The Merriam-Webster dictionary says that a niche is a place, employment, status, or activity for which a person or thing is best fitted (finally found her niche). In the business world it is a specific industry, a specific service that is provided. Your ... Views: 1419
Education is one of the most valuable possessions you can attain. That is why there are many people making millions online selling information. Learning is your steppingstone to a better job. There are many jobs that require a license and continuing education to stay in business. Network ... Views: 1790
Most entrepreneurs have new ideas springing up like popcorn. Problem is, they don’t know how to systematically transform those ideas into income, leaving them overwhelmed, disillusioned or with a scattered brand that’s the same as no brand at all.
The solution is both simple and profitable: ... Views: 627
If you’re a small business, then by now you should know the importance of having a website. Nowadays, when a potential client hears of your business, the first thing they are going to do when they get home, or when they pick up their phone, is to look up your company on the web.
If you don’t ... Views: 516
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is a dynamic field. Everyday there is some change in the behavior of search engines and their mechanism to search and index data from different websites. There was a time when link exchange was the most popular way for ... Views: 797
There is one very simple and powerful method to attract hundreds more visitors to your site daily and that is having your own blog. If you are not doing this then you are missing out on at least doubling the visitors to your site. Remember more traffic, means more leads which means more ... Views: 1006
Let’s face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business unless you’re at the top. Who you and I “are” as people literally affects our businesses, ... Views: 1271
Most budding or existing webpreneurs have heard the term SEO before. However, I will provide the meaning for the purpose of this article. Search Engine Optimization (SEO) is the organization of text or keywords, photos or videos on your website so that it gets found by the search engines when ... Views: 987
And yes, it’s all about building relationships
Like email, a lot of social media platforms have been infiltrated by spammers. I am sure you have seen them, especially on Twitter. Very annoying! However, if you are an avid online marketer or a hobbyist, you know that one of the ways to get ... Views: 844
As a Master Business Coach, I often hear from my clients the following story, “I feel stuck in my business. I really love to help people, I am excellent in negotiations and contracts, but I really hate prospecting! I just can’t seem to bring myself to pick up the phone.”
How often have you ... Views: 747
As the curtain closes on 2009, it's the perfect time to ask yourself: Is your
CranioSacral Therapy practice everything you want it to be?
-- Is your appointment book filled with ideal clients who inspire you?
--Does your schedule support all your needs ~ physical, mental, emotional and ... Views: 706
Let’s start with the bottom line first: The whole purpose of a prospect presentation is to establish your competitive advantage. In the least time possible you want to communicate what makes you different from the more than 1.2 million other licensed Realtors in the United States. You want your ... Views: 1162
Brand Management
Retail Brands
Private Label
Private label products and services refer to those that are manufactured or made available by one particular company for use by another company using its own brand name. Private label products and services are, in fact, available across an ... Views: 1250
For those of you, who like me enjoyed watching "Strictly Come Dancing", the U.K. version this year, I was amazed that there were two important marketing lessons that became obvious to me the longer I watched the series. Now who says watching TV is a waste of time!
The first was the ... Views: 1087
That's a dry sounding subject, something that would have you nodding off in Economics 101, but we're living here in the real world. Where bad economic trends hurt with real pain, that's felt by real people.
There are dozens of benefits to having adequate life insurance coverage, two ... Views: 2153
“My basic principle is that you don't make decisions because they are cheap; you make them because they're right.” - Theodore Hesburgh
Now, more than ever, business owners and leaders are trying to stretch their dollars as they await a reversal in this economic downturn. Weathering these ... Views: 1229
Achieving your dream has never been more accessible and reasonable than it is today. The motivation for achievement is ever-present on the minds of entrepreneurs, but a new and growing population of displaced workers is now entering the market.
Cottage industry, an industry where the creation ... Views: 1666
Back in the olden days, the only way to get new clients involved cold calling, prospecting, setting appointments, making presentations and - when we hit the jackpot - closing sales. Not very appealing for most coaches.
Today, we have the additional extremely attractive and quite effective ... Views: 674
Ya, the library. You know, the poster-festooned encyclopedia vault from school days past? You probably spent a lot of time there, researching for science projects and book reports. Remember reaching up on tiptoes to hand your library card to the librarian at the check-out desk?
This should ... Views: 1212
History: Part 3
The concept of Guerrilla marketing was conceived as an unconventional promotional system that centres on time, energy and imagination in place of huge marketing budgets. It is a recent advertising innovation that involves creative approaches such as staged interactions in ... Views: 1875
You can make money online. Create incredible value and the money will come. Real Coaching Radio Network is launching a new product to assist coaches, professionals and small business owners: “How to Successfully Launch a New Radio Show, or Any Other Product or Service.” Through the never-fail ... Views: 2544
Few things are more discouraging to a passionate entrepreneur than creating products and programs that don’t sell well.
It’s hard not to take it personally, which can bring up feelings of doubt, hurt, disappointment and even embarrassment. But for the savvy, “I’m gonna make it happen” ... Views: 557
For those of you who are worried that your worth in the workplace is getting overlooked, there's something simple and effective you can start doing on Monday morning.
First, ask yourself-
* How does my boss know what I'm working on?
* How does my boss know if I have too much on my ... Views: 919
Do you have a free blog, hosted blog, hobby website or corporate website? If you are not a seasoned online marketer, getting traffic may seem like the most difficult thing to accomplish. I assure you that even for seasoned online marketers it can be very tricky. However, it is possible to put ... Views: 829
Brand Management
Negative Brand Equity
In the previous discussion on brand equity, one aspect needs consideration. It is this – is it possible for brands to have negative brand equity? Consider now both sides of the conundrum:
From one perspective, brand equity cannot be negative. The ... Views: 1392